Behavioral Profit

About Behavioral Profit

Most businesses don’t have a strategy problem—they have a behavior problem. Behavioral Profit, hosted by Debbie Longo, focuses on how leadership behavior, decision-making, and internal patterns directly impact performance, culture, and profitability. This is not a motivational podcast and it’s not based on theory. Each episode breaks down real experiences—what changed, why it changed, and how that shift affected results. Guests speak from experience, not general advice. The conversation centers on specific turning points, behavioral patterns, and decisions that created measurable change. If you’re a business owner, executive, or leader who wants to understand what actually drives results beyond surface-level strategy, this show will change how you think about growth.

Publisher

Debbie Longo

Category

business

Language

en

Explicit

No

First episode

15 May 2025

Latest episode

24 Aug 2026

Latest episodes

1 of 54 episodes have a transcript.

1. 

   24 Aug 2026

   Jack Siney: How a Business Pivot Turned Rejection Into a Nine-Figure Valuation

   In this episode of Behavioral Profit, Debbie Longo speaks with Jack Siney about business pivots, market feedback, change management, and the willingness to change direction when an idea is not producing the expected results. Jack shares the story of GovSpend, a company he co-founded to help government agencies purchase more efficiently. The original concept aggregated government purchasing data so agencies could compare vendors, pricing, and purchases. After investing significant time, money, and effort into the technology, Jack and his partner took the idea directly to government purchasing professionals—and the response was overwhelmingly negative. Rather than abandoning the technology, they examined the value of the data and began asking who else could benefit from it. That process led to a complete business-model pivot. Instead of selling the database to government agencies, they offered it to government contractors that wanted insight into what agencies were purchasing, who they were buying from, and what they were paying. The change required far more than a new sales pitch. Jack explains that they changed their marketing, website, CRM, contacts, processes, and target customer. The new market responded positively, the product took off, and the company operated successfully for more than 12 years before being sold to private equity. Debbie and Jack discuss the behavioral side of making major business changes. Entrepreneurs can become emotionally attached to an idea because of the time, money, and energy already invested. Moving forward sometimes requires accepting that the original plan is not working, listening to feedback, changing your mindset, and being willing to take a completely different approach. Jack explains that the market will tell business owners what works if they are willing to listen. At the same time, he cautions against changing direction because of one person's opinion. His approach was to pay close attention when the same feedback appeared three or four times because repeated feedback often signals a real issue that needs to be addressed. The pivot ultimately helped GovSpend grow to a nine-figure valuation, demonstrating how a business that begins in the wrong direction can achieve significant success when its leaders remain open to change. This episode explores business pivots, entrepreneurship, market feedback, change management, leadership behavior, adaptability, business growth, decision-making, resilience, and taking action when something is no longer working. Contact Debbie Longo, Executive Behavioral Coach, Founder and CEO Life In Bloom NY Behavioral Profit Website: https://www.debbielongo.com/ (https://www.debbielongo.com/) Email: debbie@lifeinbloomny.net (mailto:debbie@lifeinbloomny.net) LinkedIn: https://www.linkedin.com/in/debbie-longo-life-in-bloom-ny/ (https://www.linkedin.com/in/debbie-longo-life-in-bloom-ny/) Facebook: https://www.facebook.com/debbie.longo.2025 (https://www.facebook.com/debbie.longo.2025) Instagram: https://www.instagram.com/debbie.life.in.bloom.ny/?hl=en (https://www.instagram.com/debbie.life.in.bloom.ny/?hl=en) Contact Jack Siney Jack Siney, Co-Founder + Chief Revenue Officer at FrontRace Email: jack@frontrace.com (mailto:jack@frontrace.com) Web: www.frontrace.com (http://www.frontrace.com)

2. 

   26 Jul 2026

   Sameer Narkar: Building a Bootstrapped Business Through Adaptability, Leadership, and Long-Term Vision

   Executive Behavioral Coach Debbie Longo interviews Sameer Narkar, Founder and CEO of Konnect Insights, about building a bootstrapped business through adaptability, leadership, and long-term vision.

3. 

   3 Jul 2026

   Muriel Touati: Founder Dependency, Business Valuation, and Building a Company That Can Scale Without You

   Executive Behavioral Coach Debbie Longo interviews Muriel Touati, Founder of Exit 3D Studio, about reducing founder dependency to increase business valuation and scalability.

Inside a recent episode

Navid Nazemian- Leadership Without a Blueprint: How to Build, Scale, and Adapt in Uncertainty

Published 17 Jun 2026 · Transcript excerpt

[…] We didn't quite land at the 500, but two and a half years later, when I was assigned with the same company to take on a different role, we landed at 350 plus the 500 we wanted with the distributor. We almost got there in two and a half years. But the fact of the matter is that if I had not done that role in that part of my career, I would always be like the developed market guy. Someone who has been there and done that just in the comfort zone of Western Europe. For most of my career, I've been in Western Europe, in Germany, Switzerland, UK, and all these wonderful countries. But coming to the Middle East and really almost starting something from scratch was fundamentally different. […]

Who has been a guest on Behavioral Profit

Names identified in recent episode analyses. Showing up to five guests.

• Sameer Narkar
• Muriel Touati
• Jonny Havey
• Hanna Bauer
• Gavin McMahon

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

YouTube views

442

Score snapshot 15 Sept 2025

Apple Podcasts (US)

5.0 / 5

3 ratings

Spotify

5.0 / 5

1 ratings

Podcast Authority Score: 62 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

97

Social presence

0

YouTube

66

Engagement

0

Contact Behavioral Profit

Guest appearances

Books guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.

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