The Consumer Behavior Lab is dedicated to teaching marketersacross the United States how behavioral science principles can beapplied to help their brands. By decoding the underlying motivationsof how consumers make decisions, the CBL seeks to make a betterindustry - where both brands and agencies put proven sciencebehind their decision making.

Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
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Podcast Overview
The Consumer Behavior Lab is dedicated to teaching marketersacross the United States how behavioral science principles can beapplied to help their brands. By decoding the underlying motivationsof how consumers make decisions, the CBL seeks to make a betterindustry - where both brands and agencies put proven sciencebehind their decision making.
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Publishing Since
12/4/2022
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Recent Episodes

July 22, 2026
Inside Influence: Live with Dr. Robert Cialdini
Host MichaelAaron and guest Dr. Robert Cialdini explore ethical persuasion and behavioral insights for effective marketing, revisiting the principles of his landmark book Influence.

July 17, 2026
Inside Influence Part 3: How Cialdini’s Principles of Consistency and Unity Shape Modern Marketing
Richard Shotton and MichaelAaron Flicker interview each other, exploring how Cialdini’s principles of consistency and unity shape modern brand marketing and consumer behavior.

July 15, 2026
Inside Influence Part 2: How Cialdini’s Principles of Social Proof, Scarcity, and Authority Shape Consumer Behavior
Richard Shotton and MichaelAaron Flicker explore how Cialdini’s principles of social proof, scarcity, and authority shape consumer behavior, offering insights into perception shifts.
167 total episodes available with 30 transcripts
Recent guests on Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
Guests from recent episodes — sign up to see every guest that has ever appeared on this show.
Dr Robert Cialdini
Guest
Robert West
Guest
Nick Chater
Guest
Karen Nelson-Field
Guest
Bri Williams
Guest
Thomas McKinlay
Guest
Mark Ritson
Guest
Kevin Chesters
Guest
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- What is Behavioral Science For Brands: Leveraging behavioral science in brand marketing.?
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This podcast updates daily.
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This podcast is available on 9 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
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Yes, this podcast regularly features guests.
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