Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
Hosted by Richard and MichaelAaron and MichaelAaron Flicker and Richard Shotton · Consumer Behavior Lab
4.9from 79 ratings
- 180
- Episodes
- 45
- Transcribed
- 79
- Ratings
- Weekly
- Cadence
- 2022
- First episode
About Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
The Consumer Behavior Lab is dedicated to teaching marketersacross the United States how behavioral science principles can beapplied to help their brands. By decoding the underlying motivationsof how consumers make decisions, the CBL seeks to make a betterindustry - where both brands and agencies put proven sciencebehind their decision making.
- Publisher
- Consumer Behavior Lab
- Category
- business
- Language
- en
- Explicit
- No
- First episode
- 4 Dec 2022
- Latest episode
- 21 Oct 2026
Latest episodes
45 of 180 episodes have a transcript.
21 Oct 2026TRANSCRIPT
Advanced Social Proof - Why implying popularity can be more effective than explicit claims
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Inside a recent episode
Advanced Social Proof - Why implying popularity can be more effective than explicit claims
Published 21 Oct 2026 · Transcript excerpt
[…] Yes. And you mentioned that word thoughtful. I would say be thoughtful about timings. Absolutely. Also be thoughtful about expression. Talks about the wallpaper of social proof. Loads of people go out and say we've got a million customers or 10,000 reviews or nine out of 10 people like us. And those attempts at persuasion will be reasonably effective. There's a lot of evidence that supports that. But really, with any of these principles we discuss, including social proof, marketers best approach is not to think about the experiment and then take it and force fit it on their comms and run these very simple applications but really to think about the insight from behavioral science just as that a powerful insight into what influences people but then like with any insight what you should do as a marketer is interpret it you should think about what's the best creative expression so one of my favorite examples of someone applying social proof with a bit of wit and flair is a very old ad. […]
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See plansWho has been a guest on Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
Names identified in recent episode analyses. Showing up to five guests.
- Andy Nairn
- Rami Dudin
- Michael Norton
- Dr Robert Cialdini
- Robert West
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
- Apple Podcasts (US)
- 5.0 / 5
- 23 ratings
- Spotify
- 4.9 / 5
- 56 ratings
Podcast Authority Score: 56 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
- Quality
- 78
- Social presence
- 0
- YouTube
- 0
- Engagement
- 85
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Questions about Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
Who hosts Behavioral Science For Brands: Leveraging behavioral science in brand marketing.?
Richard and MichaelAaron and MichaelAaron Flicker and Richard Shotton host the show. Published by Consumer Behavior Lab.
How often do new episodes come out?
The show publishes weekly, based on its RSS feed.
Does Behavioral Science For Brands: Leveraging behavioral science in brand marketing. take guests?
Yes. Guests have been identified in episode analyses.
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45 of 180 episodes have a transcript on Pod Engine. Full transcripts are available with a Pod Engine plan.
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