Join "Behind the Barcode," where we peel back the label on consumer packaged goods, distribution, and the business behind everyday products. From the stories hidden behind UPC codes to the intricate details of the food industry, this podcast dives deep into the world of business and product development.
With a mix of expert interviews and insider knowledge, Sydney and Anna bring a fresh, friendly perspective to the table.
So grab your favorite snack and get ready to go Behind the Barcode.
David Ghiyam of MaryRuth Organics on Building a $400M Wellness Brand and Speaking on Business Consciousness
In this episode, David, co-founder of MaryRuth Organics, shares the inspiring story of he started MaryRuth and has scaled it to over 500,000 points of distribution and has been profitable since day one. What started as a small venture with David and MaryRuth has now blossomed into a thriving CPG brand that brings high-quality vitamins and supplements to people everywhere.
David takes us behind the scenes, detailing how a simple idea for a liquid vitamin transformed into a household name, all while staying rooted in their family's commitment to wellness and care. He also shares how Kabbalah and spiritual practices in business have transformed his life. He leads seminars around the world and is one of the most sought after spiritual and business development coaches to CEOs, founders, athletes, etc.
Tune in for a glimpse into the hustle, heart, and family values that fueled MaryRuth Organics' meteoric rise and the lessons they’ve learned along the way.
Follow David on Instagram: https://www.instagram.com/davidghiyam/ (https://www.instagram.com/davidghiyam/)
Shop MaryRuth Organics: https://www.maryruthorganics.com/ (https://www.maryruthorganics.com/)
28 Jan 2025
From Gym Snacks to Global Shelves: The Story Behind Papa Steve's Protein Bars
Join us in this episode of Behind the Barcode as we chat with Steve, the founder and CEO of Papa Steve's.
Discover how Steve’s passion for health and fitness led him from stocking his protein bars at Whole Foods himself to growing an international brand with a devoted following. Learn about the unique challenges of scaling a CPG business, navigating the modern retail landscape, and fostering customer loyalty in a rapidly changing market.
Dive into the inspiring story of how a small vision turned into a protein bar powerhouse.
Shop Papa Steve Bars: https://papasteves.com/ (https://papasteves.com/)
Follow Papa Steves on Instagram: https://www.instagram.com/papasteves/ (https://www.instagram.com/papasteves/)
3 Jan 2025
How Glonuts is Transforming the Keto Donut Industry
In this episode of Behind the Barcode, we chat with Kristin Charbo, co-founder and CEO of Glonuts, to unravel the inspiring story of how a side project turned into a beloved health-conscious brand.
Originally intended as a snack for their wellness-focused coffee shop, Kristen and Grover’s gluten-free, sugar-free donuts unexpectedly became a hit at local farmers markets. Hear how they navigated the transition from homemade batches to full-scale retail distribution, producing over 100,000 donuts in their first year from their home kitchen.
Discover the pivotal moments, challenges, and lessons learned as they scaled Glonuts into a budding CPG company.
Follow Glownuts on Instagram: https://www.instagram.com/eatglonuts/?hl=en (https://www.instagram.com/eatglonuts/?hl=en)
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
Apple Podcasts (US)
5.0 / 5
3 ratings
Podcast Authority Score: 17 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
22
Social presence
0
YouTube
0
Engagement
32
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