Behind The Beef

About Behind The Beef

Welcome to Behind the Beef - the podcast that makes cattle data make sense. Madison asks the questions producers are constantly thinking, and Becky explains it all in a way that actually makes sense. We chat all things beef industry data, breaking it down in a way that’s simple, engaging, and fun to explore. From ranchers and farmers to anyone curious about the science behind beef production, this podcast keeps it light, informative, and super helpful.

Publisher

UltraInsights Processing Lab, Inc.

Category

education

Language

en

Explicit

No

First episode

13 Jan 2026

Latest episode

17 Mar 2026

Latest episodes

10 episodes in the feed.

1. 

   17 Mar 2026

   Data Schedule - Season 1 Finale

   In this Season 1 finale episode of Behind the Beef, Madison and Becky highlight that while accuracy and consistency are crucial, proper data scheduling is what ultimately ensures your measurements are usable for genetic evaluations. The Importance of a Formal Data Calendar A formal collection schedule is more than just an organizational tool; it is a necessity for maintaining the integrity of Expected Progeny Differences (EPDs). Adjustment Factors: EPDs rely on "adjusted" data, which standardizes measurements to specific ages (e.g., weaning weight adjusted to 205 days). The Age Window: If an animal is measured outside the association’s designated age window, the data points cannot be adjusted and essentially "don't exist" for EPD calculations. The "Best" Calf Risk: Born early and often higher performing, your best AI-sired calves are the most likely to age out of the window if you wait too long to collect measurements. How to Build Your Schedule The most effective calendars are built by "working backward" from your operational goals. Step 1: Start with Preg-Checking: This provides an inventory and helps predict when the upcoming calving season will begin. Step 2: Note Calving Dates: Knowing when your first and last calves arrive defines your herd's specific "window" for subsequent measurements. Step 3: Work Back from Your Sale: Determine the date you need your sale catalog in hand, then calculate the time needed for EPD updates and lab processing for ultrasound or DNA. Tip: Give yourself a "cushion" to account for unpredictable factors like weather or equipment issues. Collection Tactics To streamline the process and reduce errors, Becky suggests: Early DNA Collection: Aim to collect DNA samples as soon after calving as possible to resolve parentage issues well before weaning. Coordinate Mature Cow Measures: Mature cow weights and body condition scores should ideally be taken within 30 days (plus or minus) of weaning their calves. Use Digital Tools: While Excel remains a staple for many, check with your breed association for specific online calculators and scheduling tools. Connect with Us: Website: ultrainsights.com (http://ultrainsights.com) Socials: Follow @UltraInsights on Instagram, Facebook, and YouTube Questions? Email us at ui@ultrainsights.com

2. 

   10 Mar 2026

   Consistency is Key

   In this episode of Behind the Beef, Madison and Becky discuss why consistency is just as vital as accuracy when it comes to cattle data. Becky shares insights from a recent ultrasound training session, explaining how even minor variations in technique can lead to significant reranking of an entire contemporary group. Key Takeaways: The Difference Between Accuracy and Consistency: While being accurate ensures a measurement is correct, being consistent ensures that every animal in a group is measured using the exact same standard. The Impact of Variable Measuring: Becky uses ribeye area as an example. If a technician isn't perfectly parallel with the ribs for every animal, a high-performing bull could mistakenly rank lower than its peers. Standardizing Human Input: Subjective scores (like udder, foot, and body condition scores) are prone to personal bias. To minimize this, the same person should score the entire group on the same day. Equipment Maintenance: Factors like dirty weigh bars under scales or failing to "zero out" digital scales can create "environmental noise" that masks true genetic differences. Best Practices for Producers: Use typed forms with IDs already listed in order to avoid handwriting errors. Maintain a clean, consistent environment (good lighting, solid surfaces) for scoring. Focus on the outcome rather than just falling into a rhythmic process, which can lead to oversight. By prioritizing consistency, producers provide the most reliable information possible to their breed associations, resulting in more stable and trustworthy EPDs. Connect with Us: Website: ultrainsights.com Socials: Follow @UltraInsights on Instagram, Facebook, and YouTube Questions? Email us at ui@ultrainsights.com

3. 

   2 Mar 2026

   UK Review Part 2

   In the second installment of the two-part series reviewing their trip to the United Kingdom, Madison joins Becky and Cody as they reflect on their time in the UK. The discussion centers on the innovative agricultural facilities, grazing management, and global environmental pressures facing the cattle industry today. Key Highlights: The Kilkenny Mart Experience: Cody describes the Kilkenny Mart as "revolutionary". He highlights its cleanliness, the use of galvanized steel pens and grooved concrete floors, and its role as a "one-stop shop" for farmers—complete with accountants, lawyers, farm stores, and even a white-tablecloth restaurant. Technological Integration: The Kilkenny Mart features an app allowing for real-time bidding, creating a seamless experience for both in-person and "discreet" online buyers. Intensive Grazing Management: During a visit to Clonagh Pedigree Herds, the team observed a highly intensive rotational grazing program where cattle are given roughly 30 yards of fresh, nutrient-rich forage daily. Global Environmental Pressures: Cody discusses how UK producers are nearly 20 years ahead of the US in dealing with government and public pressure regarding methane emissions and environmental sustainability. A New Yield Equation: The team reflects on the superior muscling and "yield grade" focus of UK cattle, suggesting that US producers might eventually look to European genetics to improve domestic yield efficiency. Links to References: Kilkenny Mart: Official Website (https://www.google.com/search?q=https://www.kilkennemart.ie/) Clonagh Pedigree Herds: Official Website (https://clonaghherds.com/) Connect with Us: Website: ultrainsights.com (http://ultrainsights.com) Socials: Follow @UltraInsights on Instagram, Facebook, and YouTube Questions? Email us at ui@ultrainsights.com

4. 

   24 Feb 2026

   UK Review Part 1

   In this episode of Behind the Beef, Madison sits down with Becky and Cody Hayes to review their recent educational trip to the United Kingdom. The conversation explores the cultural and agricultural differences between the UK and the US, providing a fresh perspective on global livestock production. Key Highlights: A Different Approach to Breeding: Cody discusses the massive frame and muscling of UK cattle, noting that three-year-old cows often weigh over a ton. Efficiency and Climate: Learn how the wet, high-forage environment allows UK producers to run as many as one cow per acre annually. The Art of the Show: A look at the unique traditions of UK livestock shows, including exhibitors wearing white "meat lab" coats and the specific "rounded" grooming styles used for animals. Bridging the Gap: The team visits HW Nethercon Angus in Scotland, which utilizes genetics from the US and Australia to produce cattle more similar to the "easier-fleshing" American style. Livestock Judging UK Style: Cody shares the fast-paced challenges of judging overseas, where students are given only five minutes per class and permitted to read notes during reasons. Scenic Landscapes: From the historic cobblestone streets of Edinburgh to the "Highland Purple" flowers that inspired the Lindsay Family Plaid, the group reflects on the deep history and beauty of the region. This episode is the first of a two-part series. Join us next week for Part 2 as we continue our review of the UK agricultural landscape! Links to References: HW Nethercon Angus: https://www.facebook.com/hwangusUK/ (https://www.facebook.com/hwangusUK/) St. Andrews Golf Course: https://thestandrewsgolfclub.co.uk/ (https://thestandrewsgolfclub.co.uk/) Edinburgh Castle: https://www.edinburghcastle.scot/ (https://www.edinburghcastle.scot/) Highland Show: https://www.royalhighlandshow.org/ (https://www.royalhighlandshow.org/) Charleville Show: https://www.charlevilleshow.com/ (https://www.charlevilleshow.com/) Connect with Us: Website: ultrainsights.com (http://ultrainsights.com) Socials: Follow @UltraInsights on Instagram, Facebook, and YouTube Questions? Email us at ui@ultrainsights.com

5. 

   17 Feb 2026

   Timing is Everything

   In this episode of Behind the Beef, Madison and Becky emphasize that when it comes to cattle data, timing is everything. The discussion focuses on how age windows and submission deadlines impact the reliability and usefulness of genetic evaluations. Why Timing Matters for Data Collection Actual performance data is standardized to specific age endpoints to allow for fair comparisons within Expected Progeny Differences (EPDs). Age Windows: Breed associations set specific age ranges (e.g., 320 to 440 days for yearlings) where they feel confident adjusting data. Consequences of Missing Windows: Data collected outside these windows will not be used for EPD calculations. While the record still exists, it essentially "doesn't count" for genetic predictions. The "Best" Calves Risk: Often, a producer’s best calves (AI-sired, born early) are at the highest risk of aging out of the window if weighing is delayed. Subjective Scoring and Consistency For traits that rely on human observation, timing and consistency are paramount: Udder Scores: These must be collected within 24 hours of calving. Scoring them months later makes the data meaningless. Foot and Body Condition Scores: These are typically collected at the yearling stage and again periodically throughout a cow's maturity. The "Golden Rule": To reduce bias, the same person should score the entire contemporary group on the same day whenever possible. This ensures that any personal bias is applied equally across all animals. Managing the EPD Timeline EPDs are not static; they are updated frequently - often weekly. Data Cut-offs: Producers should know their association's specific cut-off days (e.g., Sunday or Friday) to ensure their data is included in the next "run". Avoid "Old" Reports: When purchasing animals, always check the "as of" date on the report to ensure you aren't basing decisions on outdated genetic information. In this episode of Behind the Beef, Madison and Becky from UltraInsights emphasize that when it comes to cattle data, timing is everything. The discussion focuses on how age windows and submission deadlines impact the reliability and usefulness of genetic evaluations. The primary reason timing is critical is the use of adjustment factors. Actual performance data is standardized to specific age endpoints to allow for fair comparisons within Expected Progeny Differences (EPDs). Age Windows: Breed associations set specific age ranges (e.g., 320 to 440 days for yearlings) where they feel confident adjusting data. Consequences of Missing Windows: Data collected outside these windows will not be used for EPD calculations. While the record still exists, it essentially "doesn't count" for genetic predictions. The "Best" Calves Risk: Often, a producer’s best calves (AI-sired, born early) are at the highest risk of aging out of the window if weighing is delayed. For traits that rely on human observation, timing and consistency are paramount: Udder Scores: These must be collected within 24 hours of calving. Scoring them months later makes the data meaningless. Foot and Body Condition Scores: These are typically collected at the yearling stage and again periodically throughout a cow's maturity. The "Golden Rule": To reduce bias, the same person should score the entire contemporary group on the same day whenever possible. This ensures that any personal bias is applied equally across all animals. EPDs are not static; they are updated frequently—often weekly. Data Cut-offs: Producers should know their association's specific cut-off days (e.g., Sunday or Friday) to ensure their data is included in the next "run". Avoid "Old" Reports: When purchasing animals, always check the "as of" date on the report to ensure you aren't basing decisions on outdated genetic information. Connect with Us: Website: ⁠ultrainsights.com⁠ (http://ultrainsights.com/) Socials: Follow @UltraInsights on Instagram, Facebook, and YouTube Questions? Email us at ui@ultrainsights.com

6. 

   10 Feb 2026

   How Are You Using the Data?

   In this episode of Behind the Beef, hosts Madison and Becky dive into the essential world of cattle data and the importance of data management for cattle operations. They provide a clear breakdown of industry terminology, explaining complex concepts like EPDs (Expected Progeny Differences), indexes, and contemporary groups in a way that is accessible to everyone from seasoned ranchers to those just curious about the beef industry. What's in this Episode: The Mission of Data Management: Learn how professional data services can alleviate the stress of record-keeping for busy ranchers, covering everything from birth weights to weaning and yearling data. Terminology Deep Dive: Madison and Becky explain why EPDs are more meaningful than visual appraisal or scale weight alone when making selection and culling decisions. Optimizing Data Use: Discover why bigger is not always better and why optimizing traits for your specific environment is more crucial than maximizing them. The Role of Ultrasound: Understand how ultrasound data fits into the larger picture of genetic evaluation and how it helps provide a more complete look at an animal’s potential. Long-Term Benefits: Madison and Becky discuss how consistent data collection over time helps identify trends and improve the overall efficiency and profitability of a herd. Whether you are managing a small family farm or a large-scale operation, this episode offers valuable insights into moving from simple data collection to making informed, data-driven decisions for your cattle business. Connect with Behind the Beef: Website: ultrainsights.com (http://ultrainsights.com) Social Media: Follow @UltraInsights on Instagram, Facebook, and YouTube Questions? Contact the team at ui@ultrainsights.com or data@ultrainsights.com

7. 

   3 Feb 2026

   Growing up with UltraInsights

   This fourth episode of Behind the Beef, titled "Growing up with UltraInsights," moves beyond technical data to explore the heart of a multigenerational family business. Madison sits down with Becky and her daughter, Lindsay Allen, to share stories of raising children in the cattle industry and the unique dynamics of working alongside family Life on the Chute Side: Lindsay shares her earliest memories of the ranch, including being buckled into a car seat at two weeks old while her parents synchronized cows for AI. The "Business Call" Rule: A humorous look at the boundaries set in a home-office environment, where even the youngest children knew to go silent the moment a professional call began. The Evolution of Responsibility: How chores evolved from bottle-feeding calves to taking over major operational roles like running the hydraulic chute by age eight. Lessons in Work Ethic: Becky reflects on her attempt at formal "family business meetings" (complete with pizza and agendas) and why, even when they "failed," they taught the importance of communication and persistence. Integration of Play and Work: Stories of "Old West" adventures in the pasture and playing "Little House on the Prairie" while moving cattle, showing how ranch life blends imagination with reality. Choosing the Lifestyle: Lindsay discusses why she chose to stay in the family business after college, citing the value of close-knit relationships and the "work-life blur" that makes ranching more of a passion than a 9-to-5 job. This episode is a tribute to the next generation of producers and a guide for families looking to balance the demands of a business with the joys of raising a family in agriculture. Connect with us: Website: ultrainsights.com (http://ultrainsights.com) Socials: Follow @UltraInsights on Instagram, Facebook, and YouTube Questions? Email us at ui@ultrainsights.com

8. 

   27 Jan 2026

   13in Ribeye - Good or Bad?

   In this third episode of Behind the Beef, Madison and Becky tackle a common question from producers: "Is a 13-inch ribeye good or bad?". They use this as a starting point to explain why actual raw numbers matter less than how an animal compares to its "contemporary group". The "It Depends" Rule: Why a 13-inch ribeye might be poor for a group of heavy bulls but excellent for a group of young heifers. Contemporary Grouping: An in-depth look at the "backbone of EPDs". Learn how animals are grouped by the same calving season, sex, and management history to ensure fair genetic comparisons. Understanding Ratios: A breakdown of how data progresses from an actual measurement to an adjusted value (standardizing for age), and finally to a ratio. The 100 Baseline: Learn why a ratio of 100 represents the group average, while numbers above or below 100 show how much better or worse an animal performed relative to its peers. Actuals vs. Genetics: Why you should never compare your raw data to a neighbor's. Becky explains how environmental factors like creep feeding or specialized show diets can inflate actual numbers without changing the underlying genetics. The Accuracy Mission: A reminder that while seedstock producers should strive for the "best" data, commercial cattlemen should focus on accurate data that improves the long-term genetic potential of their herd. Whether you are looking at weaning weights or ultrasound carcass traits, this episode emphasizes that the most valuable data is that which removes environmental "noise" to reveal true genetic value. Connect with us: Website: ultrainsights.com (http://ultrainsights.com) Socials: Follow @UltraInsights on Instagram, Facebook, and YouTube Questions? Email us at ui@ultrainsights.com

9. 

   20 Jan 2026

   EPD Basics

   In this second episode of Behind the Beef, Madison and Becky break down the fundamentals of Expected Progeny Differences (EPDs). Aimed at both newcomers and experienced producers, this conversation treats EPDs as the "dribbling and passing" of cattle data - essential skills to master before diving into complex management plays. What is an EPD?: A look at the high-level data used to predict an animal's genetic potential. The Three Building Blocks: Discover how EPDs are generated using pedigree connectivity, performance data (weights and measures), and modern DNA technology. The Power of Accuracy: Understand the decimal-based accuracy scale (0 to 1.0) and why higher accuracy provides more confidence for critical breeding decisions, such as selecting bulls for heifers. Balancing Multiple Traits: Learn how to use Economic Indexes (like $B or API) to weigh multiple EPDs simultaneously, helping you meet long-term herd goals without getting lost in the numbers. Common Pitfalls: Why you shouldn't compare EPDs across different breed databases and how to use percentile rankings to see how an animal stacks up against the industry average. Whether you're a seedstock producer or a commercial cattleman, this episode provides a clear starting point for using genetic data to improve your bottom line. Connect with us: Website: ultrainsights.com (http://ultrainsights.com) Socials: Follow @UltraInsights on Instagram, Facebook, and YouTube Questions? Email us at ui@ultrainsights.com

10. 

    13 Jan 2026

    Welcome to Behind the Beef! Season 1 Premier

    This episode marks the premiere of Behind the Beef, an UltraInsights podcast dedicated to demystifying the world of cattle data. In this introductory conversation, hosts Madison Mether and Becky Hays discuss the vital role of data management in modern ranching and how it drives long-term success. The Mission of Data Management: Discover how professional data services help busy ranchers manage records like birth, weaning, and yearling weights without the stress of midnight computer sessions. Cracking the Code: An easy-to-understand breakdown of industry terminology, including EPDs (Expected Progeny Differences), indexes, and contemporary groups. Beyond the Image: Learn why ultrasound data is just one piece of the puzzle and how integrating it with broader metrics improves the validity of genetic evaluations. Better Decisions, Better Bottom Lines: Why "good" data isn't just about science - it's about making timely culling and marketing decisions that increase the value of your herd. Whether you are managing ten head or a thousand, this episode offers a roadmap for moving from basic data collection to advanced, actionable insights. Connect with us: Website: ultrainsights.com (http://ultrainsights.com) Socials: Follow @UltraInsights on Instagram, Facebook, and YouTube Questions? Email us at ui@ultrainsights.com

Contact Behind The Beef

Guest appearances

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Based on episode analysis; this does not confirm that the show is currently accepting guests.