About Behind the Boardroom - A Podcast series By Botree Software
Behind the Boardroom is a podcast series from Botree Software that dives into the transformative journeys of brands in the FMCG sector. Through conversations with visionary executives, we explore the strategies, challenges, and best practices that are driving digital transformation in the industry. each episode offers listeners exclusive insights into how top companies navigate complex business landscapes, harnessing technology to stay competitive. Perfect for CPG enthusiasts and aspiring business leaders alike, "Behind the Boardroom" sheds light on the essential steps for growth and adaptation in today's digital world. Join us as we uncover the untold stories and key lessons behind the success of leading brands.
What If Tech Could Pick Your Next Market? FMCG’s Future with Weikfield
Tech-driven distribution isn’t the future — it’s already here
In Episode 2, Rahul Khandelwal, COO at Weikfield Foods, and Shenbagamoorthi Jeyachandran Sudakar, VP - Service Delivery at Botree Software, unpack how brands are using data and intelligent tools like SFA to plan smarter, scale faster, and go hyperlocal with precision.
From identifying high-potential micro-markets in metros to knowing exactly which street or village to target — this is distribution redefined.
25 Aug 2025
From Consumer Shifts to Data-Driven Growth: FMCG’s Next Chapter with Weikfield COO
In this exclusive episode of Behind the Boardroom, we explore FMCG’s next chapter with Rahul Khandelwal, COO of Weikfield Foods, and Shenbagamoorthi Jeyachandran Sudakar, VP - Service Delivery at Botree Software.
From emerging product categories and shifting consumer buying behaviors to adaptive strategies and tech-driven execution, this conversation dives deep into the real forces shaping the future of the FMCG landscape.
Join us as we unpack actionable insights, leadership perspectives, and innovation stories that highlight how brands can stay ahead in a rapidly evolving market.
✨ Don’t miss this thought-provoking discussion filled with growth strategies, industry foresight, and ideas you can put into action.
📺 Watch the full episode now and subscribe for more leadership stories and industry insights!
21 Jul 2025
From Offline First-Beginnings to True Omni-Channel Brand: Go DESi's Success Story
In this episode of Behind the Boardroom, we speak with Vinay Kothari, the visionary founder of GoDESi, a brand reshaping the Indian sweets and snacks sector. With a background rooted in both tradition and innovation, Vinay Kothari shares his journey from overcoming distribution hurdles to building an omni-channel FMCG brand.
Vinay Kothari discusses the strategic importance of crafting an authentic Indian identity, leveraging storytelling, and the role of technology in scaling operations and maintaining a competitive edge in the fast-paced FMCG market.
Key takeaways from this episode include:
✅ Strategies for elevating regional snacks to premium, globally recognized products
✅ Leveraging storytelling to build a distinct and impactful brand identity
✅ Insights on successfully navigating both retail and omnichannel sales
✅ Technology driving operational efficiency and enhancing customer experience
✅ Visionary leadership focused on dominating the global snack market through innovation and authenticity
Tune in for valuable insights and leadership lessons from a pioneer in the FMCG space.
#botreesoftware #dms #sfa #salesforceautomation #distribution #distributionmanagement #fmcg #OTC #secondarysales #supplychainmanagement #supplychain #salesforce #salesman
21 Jul 2025
General Trade Vs Quick Commerce: What must CPG brands focus for sales growth
In this episode of Behind the Boardroom, we speak with Vasu, a distinguished leader in the FMCG industry with over three decades of experience at global organizations including Glaxo, Danone, Mars Wrigley, and most recently as Associate Director – Sales Development at Perfetti.
General trade still powers 75–80% of FMCG sales, even as quick commerce and modern trade surge ahead. The companies winning right now aren't choosing sides — they’re building strategies that make these channels work together.
In this episode, you’ll learn:
✅ The resilience of General Trade in the face of market shifts
✅ How balancing convenience and pricing drives success
✅ The impact of data and AI in transforming inventory & sales strategies
✅ Why collaboration within organizations is crucial for growth
Tune in for practical insights and leadership lessons from one of the industry’s most respected voices.
#podcast #behindtheboardroom #botreesoftware #dms #sfa #salesforceautomation #distribution #distributionmanagement #fmcg #OTC #secondarysales #supplychainmanagement #supplychain #salesforce #salesman
21 Jul 2025
Revolutionizing Sales with Data & Tech: Vasu’s Deep Dive into SFA, DMS & Retail Innovation
In this full episode, we sit down with Vasu to explore how technology is transforming the sales landscape from the ground up. From streamlining field operations with Sales Force Automation (SFA) to empowering smarter distribution with Distributor Management Systems (DMS), Vasu breaks down the real impact of integrated systems on today’s sales strategies.
🔍 What You'll Learn:
How connected platforms are driving product visibility, boosting revenue, and reducing time to market.
The power of predictive analytics in sales forecasting and planning.
How business intelligence tools are helping brands launch products more effectively.
Real-world solutions to common challenges faced by retailers on the ground.
Why a data-first mindset is key to staying competitive in modern trade and general trade environments.
Whether you’re in sales, distribution, or digital transformation, this episode is packed with actionable insights to help you stay ahead in the tech-powered retail game.
🎧 Tune in now to uncover strategies that are helping brands unlock new levels of efficiency, visibility, and growth.
📌 Subscribe and hit the bell so you don’t miss out on more powerful conversations like this one!
#podcast #behindtheboardroom #botreesoftware #dms #sfa #salesforceautomation #distribution #distributionmanagement #fmcg #OTC #secondarysales #supplychainmanagement #supplychain #salesforce #salesman
1 Apr 2025
FMCG Insights & Sales Automation Strategies with Vasu
In this episode of Behind the Boardroom, we sit down with Vasu, a seasoned expert with over 35 years in the FMCG industry, having worked with Glaxo, Danone, Mars Wrigley, and Perfetti Van Melle.
From a candid conversations discussing on his major milestones in FMCG, including the launch of Boomer & Center Fresh to the evolution of technology, Vasu shares first hand experiences of driving data-driven decision-making in sales, marketing, and supply chain management.
Join us as we uncover
✅ The role of Business Intelligence (BI) & Sales Automation in FMCG growth
✅ Why integrating DMS & SFA solutions is critical for seamless operations
✅ How real-time data and analytics optimize product launches & logistics
✅ The evolution of retail distribution strategies in the modern FMCG landscape
✅ How technology is revolutionizing the FMCG sector, making operations more efficient, profitable, and consumer-focused.
📢 Have thoughts or questions? Email us at Marketing@botree.co.in (mailto:Marketing@botree.co.in)
2 Mar 2025
Shriram Manikantan’s Insights on Excelling in FMCG Sales | Behind the Boardroom
Join us in this engaging episode of Behind the Boardroom, powered by Botree Software, where we connect with FMCG sales leader Shriram Manikantan. With years of experience in optimizing distribution networks and solving complex business challenges, Shriram shares:
His journey in the FMCG industry.
1. Key strategies for cracking market dynamics and building strong distribution networks.
2. The role of discipline in maintaining sales success.
3. Insights into how technology is reshaping sales operations.
4. Don't miss this deep dive into actionable tips and thought leadership that can inspire and transform your approach to sales.
🔔 Subscribe for more episodes featuring industry leaders and their stories.
💬 Share your thoughts in the comments or write to us at marketing@botree.co.in (mailto:marketing@botree.co.in).
🚀 Ready to take your business to the next level with Botree Software
👉 Book Your Demo - https://botreesoftware.com/book-demo/ (https://botreesoftware.com/book-demo/)
30 Jan 2025
How Marico is Shaping the Future of FMCG Through Digital Innovation
In this episode of Behind the Boardroom, Vrijesh Nagathan, the Chief Information & Digital Transformation Officer (CIDTO) at Marico, shares valuable insights into how the iconic FMCG giant is navigating the digital transformation landscape. From innovative products like Parachute, Saffola, and Live On to co-creating solutions with Botree Software, Vrijesh discusses how Marico continues to lead the way in the fast-evolving FMCG industry.
Key Highlights from Vrijesh's Insights:
Digital Transformation Leadership:
Vrijesh emphasizes how Marico is leveraging technology and innovation to stay ahead in the competitive FMCG space, ensuring that the company remains at the forefront of industry changes.
Co-Creating Solutions with Botree:
Vrijesh shares the journey of partnering with Botree Software to co-create solutions, tackling specific operational challenges and continuously improving processes through collaboration.
Innovation in FMCG:
He talks about how Marico has maintained its position as a leader in FMCG by prioritizing innovation in product development and distribution, catering to diverse market needs.
Rural Market Expansion:
Vrijesh discusses Marico's strategies for expanding its reach into rural markets, highlighting the role of technology in overcoming challenges and improving accessibility.
Trust and Partnership with Botree:
The importance of a strong partnership is underscored, with Vrijesh sharing how Marico and Botree work closely together to ensure that solutions are fit for use, continuously improving and growing.
Future of FMCG and Digital Transformation:
Vrijesh offers his insights into the future of FMCG, exploring how technology will continue to shape the industry, and why Marico's digital transformation journey is just beginning.
Under Vrijesh Nagathan’s leadership, Marico continues to set benchmarks in the FMCG sector, showing how a strong partnership, data-driven decisions, and a focus on innovation are key to thriving in today’s digital world.
Stay tuned as we uncover more stories of transformation and leadership in the world of FMCG!
#Marico #DigitalTransformation #FMCG #Innovation #BotreeSoftware #Technology #RuralExpansion #BehindTheBoardroom
28 Jan 2025
Driving Digital Transformation at Royal Canin | Behind the Boardroom
In this engaging episode of Behind the Boardroom, a podcast series by Botree Software, host Shenbagamoorthi sits down with Mehjabin Shaikh, Sales OPS Tech Executive at Royal Canin India.
Discover how technology and innovation are transforming daily operations, enhancing user experiences, and driving efficiency in distribution and sales force automation (DMS & SFA). Mehjabin Shaikh shares inspiring stories of overcoming challenges, implementing cutting-edge solutions, and collaborating with Botree Software's exceptional support and delivery teams.
📌 Highlights:
👉 Mejabin’s role in driving tech innovations at Royal Canin
👉 Real-world challenges and their swift resolution through Botree's support
👉 Enhancing user experience while improving operational efficiency
Don't miss the valuable insights from this candid conversation about digital transformation and its impact on the pet care industry.
#DigitalTransformation #RoyalCanin #BotreeSoftware #SalesForceAutomation #DistributionManagement #BehindTheBoardroom
2 Jan 2025
Dhurba's Insights on Royal Canin’s Market Strategy | Behind the Boardroom
Join us as we chat with Dhruba Mukherjee, Cluster Head at, Royal Canin, as he takes us on an incredible journey through the company’s evolution, highlighting the strategies that have solidified its position as a leader in the pet care industry.
In this engaging conversation, Dhruba reveals:
📈 The Evolution of Pet Care: How Royal Canin has adapted to changing consumer expectations and emerging trends over the years.
💡 Innovation in Action: The brand's commitment to staying ahead through new ideas, unique solutions, and customer-centric approaches.
🚀 Driving Growth: Strategies behind Royal Canin's sustained success and how it has continually raised the bar in the competitive pet care market.
🤝 Collaboration for Success: The power of partnerships in fostering growth and creating impactful solutions for their customers and business ecosystem.
This full video is a treasure trove of insights for professionals looking to learn from a brand that consistently combines vision, strategy, and execution to deliver excellence.
🎧 Watch now to gain actionable takeaways and a deeper understanding of Royal Canin’s journey!
📌 Don’t forget to like, share, and subscribe for more inspiring stories and industry-leading insights!
5 Dec 2024
Unveiling Royal Canin’s Digital Vision | Behind the Boardroom
In the very first episode of Behind the Boardroom, where we delve into Royal Canin India’s transformative journey in the digital age!
In this episode, Aritra Chakraborty, Digital Technologies Lead at Royal Canin India, shares how technology is reshaping pet care, enhancing distribution management, and fortifying cybersecurity measures.
Join our host, Shenbagamoorthi, VP - Service Delivery at Botree Software, as they explore innovation, strategic partnerships, and the future of pet care through the lens of digital transformation.
Don’t miss this inspiring conversation packed with insights, success stories, and actionable ideas for driving business growth.
Watch the full episode now and subscribe for more leadership stories and industry insights!
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