Behind the Campaign

About Behind the Campaign

Take a sneak peek behind the curtain of your favorite marketing campaigns. Learn how they came up with their ideas, what their goals were, and more. Each episode highlights campaigns that you may have seen out in the wild. We ask the marketers behind the campaigns the questions you were wondering about.

Publisher

Hijinx Marketing

Category

business

Language

en

Explicit

No

First episode

3 Jul 2025

Latest episode

12 Oct 2026

Latest episodes

24 episodes in the feed.

1. 

   12 Oct 2026

   Ep. #24 - Inside the CEO Blind Spot: A Campaign on Behalf of Marketers

   84% of CEOs see marketing as a support function, not a growth driver. Richard O'Connor, CEO of Propolis and B2B Marketing, explains how his team struggled with publishing that number and why his team did it anyway. Hear how they designed research for CEOs, chose the "blind spot" label, and earned coverage in 30+ outlets, plus what marketers can do with the time AI gives back to help alleviate this gap. To download the CEO Blindspot, visit: https://www.b2bmarketing.net/reports/the-ceo-blind-spot-how-b2b-marketers-prove-protect-and-grow-their-commercial-impact/ (https://www.b2bmarketing.net/reports/the-ceo-blind-spot-how-b2b-marketers-prove-protect-and-grow-their-commercial-impact/) To learn more about Propolis, visit: https://www.b2bmarketing.net/propolis/ (https://www.b2bmarketing.net/propolis/) Follow Behind the Campaign and leave a review to catch every episode.

2. 

   3 Aug 2026

   Ep. #23 - From Insight to Impact: Inside CMI's Playbook for Content Marketing World

   Marketing Director Amie Cangelosi shares with Andi Robinson CMI's strategies for promoting major industry events and engaging diverse attendee segments.

3. 

   20 Jul 2026

   Ep. #22 - Who Is Mark Eting? Inside Optimizely's Bold Rebrand

   Andi Robinson interviews Gregory Heinz and Dan Reid about Optimizely's bold rebrand, revealing how they transformed acquired products into a unified AI platform for marketing.

Who has been a guest on Behind the Campaign

Names identified in recent episode analyses. Showing up to five guests.

• Amie Cangelosi
• Gregory Heinz
• Dan Reid
• Jason Fishman
• Sterling Curran

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

Spotify

5.0 / 5

2 ratings

Contact Behind the Campaign

Guest appearances

Books guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.

Questions about Behind the Campaign