Behind the Counter - Business Stories from the Four Corners:
Real Businesses. Real Conversations. Right Here in Our Community.
Every week, I sit down with local business owners to hear the real stories behind their work — the highs, the lows, and everything in between. Whether they run a bakery, a repair shop, or a creative studio, each of them has something powerful to share.
This is more than a podcast — it’s a celebration of the hustle, heart, and humanity that keep the Four Corners thriving.
A Hobby Becomes Sweet Cheeks Bakery Almost Overnight
Send us Fan Mail One social media post can change your life, especially when the thing you’re posting is a tray of custom cookies you’re convinced are “hideous.” We talk with Eva Armenta-Ketchell, the woman-owned force behind Sweet Cheeks Bakery in Farmington, New Mexico, about how royal icing experiments turned into nonstop demand, a loyal local following, and custom cookie orders shipping far beyond the Four Corners. Eva walks us through what custom decorated cookies actually require: a tr...
6 May 2026
How A Third Generation Owner Keeps A Small Town Hardware Store Thriving
Send us Fan Mail A hardware store that’s lasted since 1946 has to be more than a place to grab a bolt. Sitting down with Evan Noel of Noel's Inc. in Farmington, New Mexico, we get into the real reason certain small businesses become permanent fixtures in the Four Corners: they earn trust one customer at a time, then protect it with consistency. Evan shares how he grew from working in the store as a teenager to leading a third generation, family-owned hardware business built on advice, problem...
27 Apr 2026
Why The Wrench Is Easy And The Invoices Hurt
Send us Fan Mail A lot of people think running a plumbing company is all wrenches and water lines, but the real test starts when the job is done and the paperwork begins. We’re joined by Jason Judah, owner of Creative Mechanical Solutions Plumbing (CMS Plumbing) in Aztec, New Mexico, to talk about building a trusted trade business in the Four Corners and what it takes to compete when bigger names have bigger budgets. Jason shares how he got his start in plumbing in Phoenix, why he came back ...
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