Join us for conversations with one of the experts at BrandCraft to talk about projects we’ve completed, the strategies and creative philosophies behind them, other work we’ve seen that inspires us, and give insights on how you can incorporate some of these ideas into marketing your brand.
Ep. 14 - Building for the future while staying true to your origins w/CTE Logistics
In this episode, we're taking a look behind a different kind of craft. CTE Logistics owners, Todd and Kimm Lytle join Aaron to discuss how they uphold their company's culture and commitment to excellence while navigating the exponential growth of their business... and the challenges.
Get the whole story now, and find out how we used to craft a brand that upholds consistency both internally and externally by visiting their website ctelogistics.com
20 Oct 2025TRANSCRIPT
Ep. 13 - Always design with end user in mind w/Jessi Miracle
In today's episode, we are once again talking to BrandCraft's award-winning Web Director, Jessi Miracle. She's here to discuss a website re-design we did for Benton REA, a rural electric co-op in eastern Washington. We get into the importance of designing for a user base that is well accustomed to an old site, the importance of shape and color in reflecting a brand's personality, and the advantages of Webflow vs other CMS platforms. To view the full site we discussed today, visit BentonREA.org.Thanks for tuning in!
30 Jul 2025TRANSCRIPT
Ep. 12 - Capturing a brand's essence on its website
Design isn’t just about how it looks—it’s about how it works. In this episode of Behind the Craft, expert Web Designer Jess Miracle reminds us that even the most technical, impressive designs fall flat if they don’t serve the user’s experience.🎧 Tune in to learn why user-centered design is the real game-changer.
11 Jun 2025TRANSCRIPT
Ep. 11 - Ep. 11 - Branding a public service campaign w/Torey Azure
Torey Azure discusses with Aaron how they developed a public service announcement campaign using design, copywriting, video, and marketing to educate the public about preventing opioid overdoses in this interview.
7 May 2025TRANSCRIPT
Ep. 10 - Marketing for Sports Teams w/Brady Heid
In this episode of Behind the Craft, BrandCraft's Senior Digital Account Manager Brady Heid sits down to talk about a partnership we've had with a local sports team and discuss the behind the scenes work we've done to help them get butts in arena seats through digital marketing, and video storytelling. So, get your popcorn ready and settle in. Let's GO!
9 Apr 2025TRANSCRIPT
Ep. 9 - SEO in the Age of AI
Aaron Agin interviews Stephen Heath, Head of SEO at BrandCraft, about leveraging AI for effective SEO strategies for small businesses.
12 Mar 2025TRANSCRIPT
Ep. 8: How to Stand Out (and When to Blend In)
Looking to make ads that stand out? Sometimes, the answer is—don't. In this episode, BrandCraft's Web Director Jessi Miracle joins to talk about a creative A/B test we conducted where we challenged the common belief that bold, disruptive ads always perform best. We get into the strategies of how and why some ads stand out, and more importantly - when blending in means more clicks and conversions.
12 Feb 2025TRANSCRIPT
Ep. 7: Make the Audience the Hero
In Today's episode, by special request, Kellie Easley - COO of BrandCraft, joins the podcast as host to interview Aaron about his approach to storytelling and how he keeps our client's audiences the hero in every video, brand, or ad he writes.
We'll also take a look at a few past projects and talk about the methodology and strategic decisions that led to each's creative direction.
8 Jan 2025TRANSCRIPT
Ep. 6: Make the Conversation About What Brings Us Together
In this episode, BrandCraft's Creative Director Thomas Walsh joins Aaron to talk about how we recently pulled off a multi-faceted awareness campaign that reminded everyone in Idaho of the importance of Public School Educators with the "Because of an Educator" campaign, and to give tips you can apply toward your organization's next campaign.
11 Dec 2024TRANSCRIPT
Ep. 5 - How digital strategy and creative strategy work together
Claudia Myers, Digital Marketing Manager at BrandCraft, shares insights on how digital and creative strategy teams collaborate to craft marketing campaigns that drive optimal results.
13 Nov 2024TRANSCRIPT
Ep. 4 - How to make branding that's bold yet minimal
We are joined today by Jordan Barno, BrandCraft's award-winning graphic designer, to talk about how a company's identity informs every aspect of design and get some tips on how to make sure your branding and website are attracting the right clients and customers for your business.
We also tea e look at a specific example - the Carpark, and how we upheld their brand's integrity while also helping them evolve to reflect their growth.
9 Oct 2024TRANSCRIPT
Ep. 3: Maintaining brand consistency while exploring new genres
In this episode, we sit down to talk with BrandCraft's award-winning video and phot specialist, Margo Luey, to talk about how brand informs every decision we make in video. Get tips on how to make sure your script, concept, and genre don't jump the shark while exploring new directions in your video advertising.
We also take a look at a specific example - McCurley Dealerships, and how we upheld their brand's integrity while also changing the style of their ads from a dramatic series to a comedic campaign.
11 Sept 2024TRANSCRIPT
Ep. 2: A Website So Good, You Can Taste It
"Hold on to your butts."
In this episode, we sit down with Jessi Miracle, Web Director at BrandCraft, to talk about the strategies and techniques she applied to creating the multi-award winning website, drinkfeatherandfolly.com.
We also discuss why brand matters when developing for the web, and finally, what Jurassic Park can teach us about Web Design.
15 Aug 2024TRANSCRIPT
Ep. 1: First-class Animation to Get Kids in Class
Ashley Bolin, BrandCraft's award-winning graphic designer and animator joins us to talk about the process of animating an amazing explainer video she completed last year and also give you some tips on how to make your next animation project a success.
Inside a recent episode
Ep. 14 - Building for the future while staying true to your origins w/CTE Logistics
Published 19 Nov 2025 · Transcript excerpt
[…] We're in a stressful industry. And we also, we're attracted to people on our team that have family and have a life, right? And we don't want this to be their life. We want this to be the part that catalysts are like the way they want to live with their families and their friends and their hobbies and doing the things that us humans are here to do an experience. And so in order for us to do that, we have to keep things efficient, you know, and I, we just don't do things that are irrelevant around here. Like I'm not going to do something just because that's the next best thing to do, right? And there's a lot of things that we choose to do differently than others in the industry or even all the way around the board. […]
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