Behind the Founders is where we breakdown how founders actually run their businesses. from hiring to scaling and hard decisions. Produced by Cherry Assistant (https://www.cherryassistant.com).
How to Scale a Business Without Wasting Time, Money, or Talent | Mooly Beeri
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Episode 42: Carmen Dörwald (https://www.linkedin.com/in/carmendoerwald/ (https://www.linkedin.com/in/carmendoerwald/)) talks to Mooly Beeri (https://www.linkedin.com/in/mooly-beeri/ (https://www.linkedin.com/in/mooly-beeri/)) about building a consulting business through trusted professional relationships, identifying the operational bottlenecks that hold companies back, and using AI strategically to improve performance without sacrificing quality.
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Mooly Beeri, founder of Better Software, draws on nearly 30 years of professional software experience, including leadership roles at Microsoft, Philips, and Aptiv, to help engineering organizations improve software quality, reduce costs, and accelerate delivery.
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Chapters
00:00 Introduction and Background
05:18 Journey into Software Development
12:25 Founding Better Software.dev
17:24 Challenges in Engineering Transformations
21:54 Identifying Critical Paths for Improvement
37:11 The Role of AI in Software Development
48:02 Advice for Aspiring Entrepreneurs
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Behind the Founder is a Cherry Assistant Original Podcast // Brought to you by Cherry Assistant.
20 Oct 2026
From Scaling a $10M Business to Building His Own: Don Davis on Growth, AI & Client Acquisition
Hire amazing offshore staff: https://cherryassistant.com
(https://cherryassistant.com)Work with South African talent: https://hirenile.com
(https://hirenile.com)Episode 41: Carmen Dörwald (https://www.linkedin.com/in/carmendoerwald/ (https://www.linkedin.com/in/carmendoerwald/)) talks to Don Davis (https://www.linkedin.com/in/dondavis/ (https://www.linkedin.com/in/dondavis/)) about the importance of structured processes in business growth, the challenges of lead conversion, and the transformative role of AI in enhancing business visibility.
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Don Davis is the CEO and founder of D3 Digital Media that helps businesses build effective client acquisition systems and turn online visibility into leads. With a background in corporate operations, consulting, and entrepreneurship, he has helped scale a business from $10 million to over $350 million in closed sales and now focuses on combining AI, marketing, and scalable business processes to drive growth.
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Chapters
00:00 Introduction and Background
04:26 The Birth of D3 Digital Media
07:20 Challenges in Lead Conversion
08:50 Building a Client Acquisition System
12:30 AI's Impact on Business Discovery
22:47 The Value of Offshore Hiring
32:25 Maximizing Time and Resources
36:10 Insights for Aspiring Founders
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Behind the Founder is a Cherry Assistant Original Podcast // Brought to you by Cherry Assistant.
14 Oct 2026
The Ultimate WOD: Leaving Adidas, Embracing Fatherhood & Building His Fitness Dream
Hire amazing offshore staff: https://cherryassistant.com
(https://cherryassistant.com)Work with South African talent: https://hirenile.com
(https://hirenile.com)Episode 40: Carmen Dörwald (https://www.linkedin.com/in/carmendoerwald/ (https://www.linkedin.com/in/carmendoerwald/)) talks to Phillip Stucki about turning a personal passion into a business, balancing entrepreneurship and family, building systems for sustainable growth.
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Phillip Stucki was a former Adidas employee who spent the last 10 years transforming building his fitness coaching business full-time. He is the founder of Proving Grounds and content creator of FitDad Phil.
Chapters
00:00 Background and Introduction
06:50 Challenges of Entrepreneurship
08:45 Understanding Client Goals
11:29 Balancing Family and Fitness
18:37 Working with an Appointment Setter
24:00 Final Advice for Aspiring Entrepreneurs
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Behind the Founder is a Cherry Assistant Original Podcast // Brought to you by Cherry Assistant.
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