Behind the Franchise

About Behind the Franchise

Welcome to "Behind the Franchise" by Flamel.ai, the podcast where we dive deep into the world of franchising and explore the marketing strategies that fuel the growth of the industry's most successful brands. Join us every other week as we sit down with the leading marketing minds behind top franchises, uncovering the secrets to their success and sharing insights that franchisors and franchisees can apply to their own businesses. "Behind the Franchise" is your go-to resource for the latest in growth marketing strategies for franchising.

Publisher

Paul Ehlinger

Category

business

Language

en

Explicit

No

First episode

10 May 2024

Latest episode

22 Oct 2026

Latest episodes

78 episodes in the feed.

1. 

   22 Oct 2026

   Episode 78: The New Dot Com with Liz Bauer

   In this episode, host Paul Ehlinger sits down with Liz Bauer, Senior Director of Marketing for RoHoHo. Liz shares her 27-year journey from the retail world into franchise marketing and how she has adapted through the rise of digital marketing, social media, and now AI. From going digital to testing dozens of AI platforms today, Liz breaks down how technology is changing the way franchise marketers work, and why the human element still matters. Listeners will hear: How Liz went from a traditional, analog marketing world to leading digital marketing across multiple franchise brands. Why AI has helped her work smarter, not harder, without replacing human judgment and experience. How AI adoption differs across franchise brands and why corporate teams need to simplify AI for franchisees. Why data fragmentation is one of the biggest challenges in franchise marketing. How AI can help franchisees identify what to focus on, understand their data, and make smarter marketing decisions. Why Liz believes corporate teams should provide franchisees with streamlined, turnkey AI tools. How AI is changing SEO, customer service, reviews, and the way consumers discover businesses. Why she believes AI is the “new dot com” and is only at the beginning of its impact. Her advice to franchisees who feel intimidated by AI: get your hands dirty and start using it. 🎧 A must-listen if you want to understand how AI is changing franchise marketing, why human judgment still matters, and how franchisees can start using AI to work smarter. #BehindTheFranchise #FranchiseMarketing #FranchiseGrowth #AI #AIMarketing #FranchiseSuccess #MarketingTechnology #Franchising #Franchisees #DigitalMarketing

2. 

   15 Oct 2026

   Episode 77: The Power of Communication with Nick Dan Bergman

   Host Paul Ehlinger interviews Nick Dan Bergman, CMO of LT Agency, about evolving consumer discovery and how franchise marketers can adapt to social media search and AI.

3. 

   8 Oct 2026

   Episode 76: Holding True to Your Brand Values with Kim Gubera

   Host Paul Ehlinger interviews Kim Gubera, CEO of PIRTEK, discussing her journey to leadership and how PIRTEK builds a resilient, AI-resilient franchise brand while protecting culture and values during rapid growth.

Who has been a guest on Behind the Franchise

Names identified in recent episode analyses. Showing up to five guests.

• Nick Dan Bergman
• Kim Gubera
• Amy Byrne
• Brian Gross
• Amy Freeman

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

YouTube views

15,446

Score snapshot 15 Sept 2025

Apple Podcasts (US)

5.0 / 5

4 ratings

Spotify

5.0 / 5

9 ratings

Podcast Authority Score: 57 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

72

Social presence

0

YouTube

72

Engagement

32

Contact Behind the Franchise

Guest appearances

Books guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.

Questions about Behind the Franchise