About Behind The Mic: Podcasting Moms Conference Speaker Series
In this special series, we’re giving you a front-row seat to meet the incredible women speaking at this year’s Podcasting Moms Conference—a one-of-a-kind event designed exclusively for mom podcasters. In each episode you’ll hear from one of our speakers, sponsors and panel moderators. Many of them are also entrepreneurs and moms who know exactly what it takes to juggle parenting and podcasting while growing a thriving business. Tune in to hear tactical takeaways on what’s working for podcasting growth in 2025 and get a taste of what you can expect from the conference. Get your ticket for the 2025 Podcasting Mom's Conference: https://gotchamama.thrivecart.com/podcasting-moms-conference/
Create a Marketing Strategy That Actually Feels Like You with Kristin Lawton
In this episode of our special Podcasting Moms Conference speaker series, we’re joined by Kristin Lawton, marketing strategist, branding expert, and the creative force behind District Brand Bar (https://districtbrandbar.com/). With nearly two decades of experience and a signature Marketing Mixology™ method, Kristin helps business owners craft brands that feel natural, strategic, and fun.
She’s also the sponsor of our Welcome Cocktail + Mocktail Hour at the conference—and once you hear from her, you’ll know exactly why. From simplifying your marketing strategy to discovering your unique style through her signature marketing style quiz (https://districtbrandbar.com/quiz), Kristin is all about making marketing feel doable (and dare we say… enjoyable?).
Tune in to hear:
Why understanding your marketing style is the first step to simplifying your strategy
What makes a brand memorable—and why it matters so much for podcasters
How to work with your personality, not against it, when it comes to content creation
Kristin’s genius “Marketing Mixology” method and how it helps you create a strategy that actually fits
The truth about AI in content creation—and how her Marketing Prompt Cards make it both authentic and easier
Why small, consistent brand glow-ups beat big, expensive rebrands every time
How to use your podcast cover, website, and content intentionally to strengthen your brand
Get your ticket for the 2025 Podcasting Mom's Conference: https://gotchamama.thrivecart.com/podcasting-moms-conference/
21 Mar 2025
Turning a Niche Podcast into a Lead-Generating Machine with Serena Shoup
In this special series, we’re giving you a front-row seat to meet the incredible women speaking at this year’s Podcasting Moms Conference—a one-of-a-kind event designed exclusively for mom podcasters. Tune in to hear tactical takeaways on what’s working for podcasting growth in 2025 and get a taste of what you can expect from the conference.
As a 2024 PMC attendee turned 2025 conference sponsor, Serena, founder of Of Course Financial (https://www.ofcoursebookkeeping.com/) shares the behind-the-scenes of how her niche podcast has generated over 250,000 downloads and consistently brings in ideal students for her bookkeeping course. She dives into the realities of podcasting as a business owner, the power of keeping things simple, and the big financial mistake many entrepreneurs make early on.
Tune in to hear:
How Serena used her blog and podcast to organically grow a profitable online course
Why podcasting has become her top lead generator (and how she tracks that)
The powerful ecosystem she built around her podcast to nurture and convert listeners
Her approach to adding video without overcomplicating the process
The biggest financial mistake she sees small business owners and podcasters make
Learn from Serena + get your ticket for the 2025 Podcasting Mom's Conference: https://gotchamama.thrivecart.com/podcasting-moms-conference/
17 Mar 2025
Podcast Visibility in 2025: What Actually Works with Simona Costantini
In this special series, we’re giving you a front-row seat to meet the incredible women speaking at this year’s Podcasting Moms Conference—a one-of-a-kind event designed exclusively for mom podcasters. Tune in to hear tactical takeaways on what’s working for podcasting growth in 2025 and get a taste of what you can expect from the conference.
Today, we’re chatting with Simona Costantini, a PMC sponsor and the founder & CEO of Volt Productions with 10+ years of experience in PR and marketing, Simona helps female entrepreneurs—particularly in parenting, wellness, and marketing spaces—launch and grow their podcasts with impactful visibility strategies. In this episode, she shares key insights on podcast growth, building community, and what actually moves the needle in 2025.
Tune in to hear:
Why community is the key to podcast success—beyond just downloads.
What visibility strategies actually work in 2025 (hint: it’s not just social media!).
The role of video in podcasting growth and why you should start now.
How to measure true success in podcasting (beyond just download numbers).
The importance of understanding analytics and retention rates to optimize your content.
Why you can’t compare your podcast growth to big-name shows—and what to do instead
Learn from Simona + get your ticket for the 2025 Podcasting Mom's Conference: https://gotchamama.thrivecart.com/podcasting-moms-conference/
17 Mar 2025
How SEO & Blogging Can Skyrocket Your Podcast’s Visibility Mckayla Spencer
In this special series, we’re giving you a front-row seat to meet the incredible women speaking at this year’s Podcasting Moms Conference—a one-of-a-kind event designed exclusively for mom podcasters. Tune in to hear tactical takeaways on what’s working for podcasting growth in 2025 and get a taste of what you can expect from the conference.
In this episode, we are sitting down with Mckayla Spencer, an SEO strategist, blog content expert, and mom of three. McKayla has spent the last seven years helping women with personal brands grow organically by using SEO and blogging—proving that you don’t need a massive following or hours of social media to attract listeners. She shares her own podcasting journey, how she transitioned from writing to podcasting, and why leveraging SEO has been a game-changer for her visibility and growth.
Tune in to hear:
How SEO is a long-term visibility strategy that helps people find your podcast organically.
Why simply publishing episodes isn’t enough—and how embedding them in blog posts gives them a second life.
The importance of owning your content (hint: Apple & Spotify don’t help you rank on Google!).
How to measure SEO success and know if your strategy is working.
Where to start if you have a backlog of episodes and want to turn them into high-ranking content.
Learn from Mckayla + get your ticket for the 2025 Podcasting Mom's Conference: https://gotchamama.thrivecart.com/podcasting-moms-conference/
27 Feb 2025
Why Representation Matters in Podcasting & How to Build a Supportive Community with Sasha Willis
In this special series, we’re giving you a front-row seat to meet the incredible women speaking at this year’s Podcasting Moms Conference—a one-of-a-kind event designed exclusively for mom podcasters. Tune in to hear tactical takeaways on what’s working for podcasting growth in 2025 and get a taste of what you can expect from the conference.
In this episode, we’re joined by Sasha Willis, co-founder and CEO of Atabay & Co., a podcast media agency dedicated to amplifying the voices of women, women of color, and the LGBTQ+ community. Sasha shares her journey from launching her first podcast in 2020 to growing a thriving podcast network and community. She reveals the key strategies she’s used to build an engaged audience, why podcasting isn’t as saturated as you think, and how making the right connections can be a game-changer for success.
Tune in to hear:
How Sasha transitioned from a casual podcast to running a full-scale podcast network
The power of networking and making connections in the podcasting space
Why downloads aren’t the only metric that matters for podcast growth
Tips for building a community that actively engages with your content
The biggest ROI from podcast conferences & how to maximize your experience
Learn from Sasha + get your ticket for the 2025 Podcasting Mom's Conference: https://gotchamama.thrivecart.com/podcasting-moms-conference/
20 Feb 2025
The Truth About Podcast Growth & Monetization with Rachel Awtrey
In this special series, we’re giving you a front-row seat to meet the incredible women speaking at this year’s Podcasting Moms Conference—a one-of-a-kind event designed exclusively for mom podcasters. Tune in to hear tactical takeaways on what’s working for podcasting growth in 2025 and get a taste of what you can expect from the conference.
In this episode we sit down with Rachel of Real Talk with Rachel Awtrey, to discuss the realities of podcast growth, rebranding, and monetization. Rachel offers valuable insights into how podcasters can strategically monetize their shows—without relying solely on ad revenue. She emphasizes that podcasts are not the destination, but a vehicle to create bigger opportunities. Whether you're just starting or looking to take your podcast to the next level, this conversation is packed with real, actionable strategies you won’t want to miss.
Tune in to hear:
How Rachel transitioned from Behind the Bliss to Real Talk with Rachel Autry and what she learned along the way
Why podcasting is a vehicle, not the end goal, for business growth
The biggest monetization myths that hold podcasters back
Practical strategies for engaging with listeners and using feedback to grow
The importance of being willing to pivot and lose listeners to gain the right audience
What really goes into making money as a podcaster and how to leverage your show for more opportunities
Learn from Rachel + get your ticket for the 2025 Podcasting Mom's Conference: https://gotchamama.thrivecart.com/podcasting-moms-conference/
6 Feb 2025
The Secret to Building an Engaged Podcast Community with Shana Lynn
In this special series, we’re giving you a front-row seat to meet the incredible women speaking at this year’s Podcasting Moms Conference—a one-of-a-kind event designed exclusively for mom podcasters. Tune in to hear tactical takeaways on what’s working for podcasting growth in 2025 and get a taste of what you can expect from the conference.
In this episode, we sit down with community-building expert Shana Lynn to discuss how to cultivate an enthusiastic and engaged podcast audience. As a trusted advisor for top-tier subscription companies, Shana brings her wealth of experience in retention and community strategies to help podcasters build lasting connections with their listeners. She shares how podcasting has become the foundation of her content strategy, why she’s shifting away from interviews in 2025, and the key ingredients for turning a one-way conversation into a thriving, engaged community.
Tune in to hear:
Why Shana started her podcast as a way to stay consistent with content creation and nurture her audience.
How shifting away from guest interviews can actually strengthen your podcast’s impact.
The key strategies that encourage listeners to share your podcast and turn into engaged community members.
Why creating content that challenges common beliefs and leaves listeners thinking leads to more engagement.
How building a strong podcast community increases listener retention, conversions, and referrals.
Learn from Shana + get your ticket for the 2025 Podcasting Mom's Conference: https://gotchamama.thrivecart.com/podcasting-moms-conference/
29 Jan 2025
How to Stand Out & Stay Consistent as a Mom Podcaster with Jasmine Sweet
In this special series, we’re giving you a front-row seat to meet the incredible women speaking at this year’s Podcasting Moms Conference—a one-of-a-kind event designed exclusively for mom podcasters. Tune in to hear tactical takeaways on what’s working for podcasting growth in 2025 and get a taste of what you can expect from the conference.
In this episode, we sit down with Jasmine Sweet, digital marketing expert, lifestyle influencer, and host of The Sweet House podcast. Jasmine shares her incredible journey of balancing entrepreneurship, motherhood, and multiple creative ventures—all while overcoming challenges like being laid off and rebuilding her podcast from the ground up. She dives into the importance of visibility, marketing, and mindset in podcasting, offering insights on how to stay consistent and strategic, even in busy seasons.
Tune in to hear:
How pre-planning your podcast and marketing strategy can set you up for success.
Why treating your podcast like a business, not just a hobby, is essential for growth.
Jasmine’s experiences rebuilding her podcast three times and what she learned.
The importance of defining your own success beyond downloads and analytics.
How marketing starts before you hit record and why intentional content creation is key.
Learn from Jasmine + get your ticket for the 2025 Podcasting Mom's Conference: https://gotchamama.thrivecart.com/podcasting-moms-conference/
22 Jan 2025
How Podcast Networks and Sponsors Really Work with Heather Cook of That Sounds Fun Network
In this special series, we’re giving you a front-row seat to meet the incredible women speaking at this year’s Podcasting Moms Conference—a one-of-a-kind event designed exclusively for mom podcasters. Tune in to hear tactical takeaways on what’s working for podcasting growth in 2025 and get a taste of what you can expect from the conference.
In this episode,we sit down with Heather, VP of Sales and Operations at That Sounds Fun Network, to demystify podcast networks, sponsorships, and monetization. With over a decade of experience in podcast sales, Heather shares her insights on growing a podcast, working with sponsors, and why success looks different for every podcaster. From strategies for small podcasts to navigating the evolving landscape of podcast advertising, Heather provides actionable advice and encourages podcasters to define their own success metrics while leveraging collaboration and trust-building as key growth tools.
Tune in to hear:
How to define success for your podcast—hint: it’s not the same for everyone!
Why collaborating with other podcasters can be your secret weapon for growth.
The surprising way small podcasts can out-earn big ones.
Why patience is key when it comes to podcast advertising.
The truth about what a good podcast network really does for its hosts.
The one thing podcasts do better than any other platform when it comes to marketing.
What hosts need to know about charging for ads—and why you might be undervaluing yourself.
Learn from Heather + get your ticket for the 2025 Podcasting Mom's Conference: https://gotchamama.thrivecart.com/podcasting-moms-conference/
8 Jan 2025
Amanda McKinney on Goal-Setting, Accountability, and Evolving Your Podcast for Success
Amanda McKinney shares her expertise on goal-setting and accountability for women entrepreneurs, revealing how clear goals can transform your podcast into a powerful tool for growth and success.
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