EMARKETER’s podcast, Behind the Numbers, helps marketers, retailers, and advertisers understand the rapidly changing landscape of digital media. EMARKETER analysts and industry experts come together to analyze a wide variety of critical topics, from the transformative influence of AI to the dynamic world of social media, and the evolving landscape of consumer shopping habits. Stay informed and stay ahead with insights and analysis that matter. Tune in to new episodes published Monday through Friday wherever you find podcasts.

Behind the Numbers: an eMarketer Podcast
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Podcast Overview
EMARKETER’s podcast, Behind the Numbers, helps marketers, retailers, and advertisers understand the rapidly changing landscape of digital media. EMARKETER analysts and industry experts come together to analyze a wide variety of critical topics, from the transformative influence of AI to the dynamic world of social media, and the evolving landscape of consumer shopping habits. Stay informed and stay ahead with insights and analysis that matter. Tune in to new episodes published Monday through Friday wherever you find podcasts.
Language
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Publishing Since
9/18/2023
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Recent Episodes

July 1, 2026
The Prime Day 2026 Shift: From Treasure Hunt to Savings Strategy | Reimagining Retail
Host Suzy Davidkhanian interviews Principal Analysts Sky Canaves and Zak Stambor about how Prime Day 2026 shifts from a treasure hunt to a savings strategy.

June 30, 2026
Winning the World Cup: Capturing Fans at the World's Biggest Event | In the Game
Host Marcus Johnson interviews Oscar Orozco and Drew Spink about engaging US fans and brand strategies for the World Cup's massive global reach.

June 29, 2026
Why Advertisers Are Buying Moments, Not Media | Behind the Numbers
Host Marcus Johnson interviews Sky Canaves and Callum Donnelly about how advertisers buy moments, not media, by understanding consumer intent and post-transaction shopper behavior.
589 total episodes available with 483 transcripts
Recent guests on Behind the Numbers: an eMarketer Podcast
Guests from recent episodes — sign up to see every guest that has ever appeared on this show.
Sky Canaves
Guest
Zak Stambor
Guest
Oscar Orozco
Guest
Drew Spink
Guest
Callum Donnelly
Guest
Christine Foster
Guest
Arielle Feger
Guest
Paola Flores-Marquez
Guest
Emmy Liederman
Guest
Rachel Wolff
Guest
Grace Harmon
Guest
Gadjo Sevilla
Guest
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Frequently asked questions
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- What is Behind the Numbers: an eMarketer Podcast?
- How often does this podcast release new episodes?
This podcast updates daily.
- Where can I listen to this podcast?
This podcast is available on 10 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Yes, this podcast regularly features guests.
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