About Behind the Playbook: How Financial Brands Win
Behind the Playbook: How Financial Brands Win is a podcast for the leaders shaping the future of financial services. Each episode features intimate conversations with senior executives and industry thought leaders, unpacking the strategy behind how financial brands compete, grow, and earn share of wallet.
The Future Is Embedded: Interview with Scott Kazmierowicz, CEO of Cardless
In this episode, host Andrew Davidson speaks with Scott Kazmierowicz, CEO and co-founder of Cardless, about how embedded finance is changing the relationship between brands, credit cards, and consumers.
Scott shares how Cardless has evolved from powering co-branded cards to helping brands own the entire card experience within their apps.
They discuss partnerships with Coinbase, Bilt, and Avelo Airlines, why customer engagement matters more than speed to market, and Cardless’s plans to expand beyond credit cards into debit, loans, and deposits. Scott also shares three lessons for building a successful card business and why the next generation of cards will need to serve AI agents as well as humans.
Additional Resources- Get Andrew's take on the latest financial services launches in his bi-weekly newsletter Lightbulb Moments (https://www.linkedin.com/newsletters/lightbulb-moments-7414692053672222721/)- OpenBrand (https://openbrand.com/) is pioneering the future of AI-driven data intelligence for durables brands and retailers, financial services, insurance and beyond
5 Oct 2026
From Points to Access: Interview with Prashant Sharma, Head of Rewards Cards & Loyalty at Citi
In this episode, host Andrew Davidson (https://www.linkedin.com/in/andrewpeterdavidson/) speaks with Prashant Sharma (https://www.linkedin.com/in/prashant-sharma-999509/), Head of Rewards Cards and Loyalty at Citi, about how loyalty is moving beyond points to access and experiences.
Prashant joined Citi after leading the SkyMiles program at Delta. Before that he headed credit cards at CIBC, one of Canada's top banks, and his experience touches nearly every aspect of the loyalty ecosystem.
They discuss the Citi Strata Elite card, the ROI of events like The Curated Table at New York Fashion Week, and why dining has become a key battleground in premium cards. Prashant also shares his three C's of loyalty programs that work, and where he sees loyalty heading over the next five years.
Additional Resources
Get Andrew's take on the latest financial services launches in his bi-weekly newsletter Lightbulb Moments (https://www.linkedin.com/newsletters/lightbulb-moments-7414692053672222721/)
OpenBrand (https://www.openbrand.com)is pioneering the future of AI-driven data intelligence for durables brands and retailers, financial services, insurance and beyond
2 Oct 2026
This is Behind The Playbook: A Podcast Covering How Financial Brands Win
Behind the Playbook: How Financial Brands Win is a podcast for the leaders shaping the future of financial services. Each episode features intimate conversations with senior executives and industry thought leaders, unpacking the strategy behind how financial brands compete, grow, and earn share of wallet.
The show continues more than two years of senior-level financial services interviews, now relaunched as a dedicated OpenBrand platform for the industry.
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Public platform figures. Ratings count people who left a rating, not total listeners.
Apple Podcasts (US)
5.0 / 5
1 ratings
Spotify
5.0 / 5
1 ratings
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