Belkins Podcast

About Belkins Podcast

The Belkins Podcast tells the stories most business shows leave out. Hosted by Michael Maximoff (Co-Founder at Belkins), our podcast explores the messy middle of building and scaling B2B companies. You'll hear honest conversations with sales, marketing leaders and founders from some of the biggest names in B2B on tough calls, go-to-market pivots, and strategies that shape their approach to revenue growth. The Belkins Podcast doesn't follow a script.We're known for asking real questions and having the kind of conversations that make you rethink how you lead—whether you're building your first sales team or scaling to new markets. Especially now, as AI reshapes how we sell, market, and make decisions. So if you've ever wondered: What does it really take to grow a B2B business today? We ask the people doing it. 🎧 Follow the Belkins Podcast – the B2B podcast for sales and marketing leaders ⭐ Liked an episode? Share or leave a review—it helps more people find us

Publisher

Michael Maximoff

Category

business · business · education

Language

en

Explicit

Yes

First episode

28 Oct 2019

Latest episode

12 Aug 2026

Latest episodes

8 of 100 episodes have a transcript.

1. 

   12 Aug 2026TRANSCRIPT

   10 Years of Building an Agency: The Lessons Nobody Sees | Belkins Podcast Episode #24

   Belkins Managing Director Alex Sribnyi shares unseen lessons from a decade of agency building with host Michael, revealing B2B lead generation secrets and evolving SDR roles.

2. 

   10 Apr 2026TRANSCRIPT

   Becoming the Brand Everyone Talks About, ex-CMO of Gong ($300M ARR)| Belkins Podcast Episode #23

   Host Belkins interviews ex-CMO of Gong, Udi Ledergor, about building a courageous brand that commands attention in B2B.

3. 

   23 Feb 2026TRANSCRIPT

   The "Upmarket" Trap: What Actually Moves Enterprise Deals | Belkins Podcast Episode #22

   Companies go upmarket, quit after three bad months, and call it a failed strategy. In this live episode, Yann — co-founder of Userled and former Salesforce enterprise seller — breaks down how enterprise deals actually close, why most ABM programs fail before they start, and the tactics his clients use that most teams haven't figured out yet. Michael and Yann talk about the parts of enterprise sales nobody really prepares you for: months of silence that don't mean rejection, stakeholders who influence decisions without ever joining a call, and the uncomfortable truth that activity and progress aren't the same thing. But the conversation isn't just about strategy. Yann also shares what founder life actually feels like when momentum disappears, how hiring decisions shape the energy of a team, and why some of the hardest lessons in building a company don't show up in any playbook. Yann changed Userled's ICP, survived two brutal quarters, then closed more in October–November than the entire rest of the year combined. And he joined us to share everything he learned. You don't want to miss this one 🔥

Inside a recent episode

10 Years of Building an Agency: The Lessons Nobody Sees | Belkins Podcast Episode #24

Published 12 Aug 2026 · Transcript excerpt

[…] I'm like, you know, graduated from university and this is my first day. It's not like exciting, I'm stressed. I'm like, okay, what would you do? And I check all our playbooks and none of them matches. And this is a fun part for a lot of people, by the way, This is the burnout side of things. So they say, I want to get to the point of my job when I'm so confident. It's just, you know, it's just like you're doing like something for years and you just, you know, just keep doing this. But that's not it. It's like very different. So you may have some foundation, but then at the end, every time I go for a call, I'm either negatively or positively surprised when I see a new client, a new case, a new problem to solve. […]

Who has been a guest on Belkins Podcast

Names identified in recent episode analyses. Showing up to five guests.

• Alex Sribnyi
• Wade Foster
• Dr Amy Cook
• Mark Niemiec
• Brendan Walsh

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

Apple Podcasts (US)

5.0 / 5

3 ratings

Spotify

5.0 / 5

25 ratings

Contact Belkins Podcast

Guest appearances

Books guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.

Questions about Belkins Podcast