BENCH Talk with Dasarte Yarnway

About BENCH Talk with Dasarte Yarnway

Welcome to BENCH Talk—the podcast where sports, culture, and content collide. I'm Dasarte Yarnway, bringing you unfiltered conversations about the biggest stories in sports, the future of content creation, and the journeys of the athletes, creators, and innovators shaping the game. Each week, we'll break down the latest headlines, uncover behind-the-scenes stories, and explore what's next for sports fans and creators alike. If you're ready to stay ahead of the curve and hear from the people driving the future of sports, you've found your spot. This is BENCH Talk. Let's get into it.

Publisher

Dasarte Yarnway

Category

business · sports

Language

en

Explicit

No

First episode

24 Mar 2025

Latest episode

14 Jul 2026

Latest episodes

31 episodes in the feed.

1. 

   14 Jul 2026

   EP 30. The 99% of Sports: The Untapped Monetization Opportunity with Bryce Root

   Most conversations about sports sponsorships focus on the biggest athletes, leagues, and media properties. But that represents only a fraction of the sports economy. In this episode of Bench Talk, Dasarte Yarnway sits down with Bryce Root, founder of Root Group Marketing, to discuss the monetization opportunity surrounding tier-two athletes, emerging leagues, alternative sports, and the communities supporting them. Bryce explains why talented athletes can have meaningful audiences and recognizable brands while still struggling to cover the cost of competing. Equipment sponsorships may help, but as Bryce puts it, gear does not pay rent. The conversation explores why athletes need to diversify beyond social platforms, how teams can build content systems that serve multiple departments, and why brands may generate stronger returns by partnering with smaller but highly trusted sports communities. They also discuss the infrastructure athletes and organizations need to turn content, fan relationships, sponsorships, subscriptions, merchandise, and live experiences into sustainable revenue. Topics include: • Why tier-two sports represent an overlooked market • The financial realities facing alternative and emerging-sport athletes • Why relying entirely on Instagram or YouTube creates risk • The value of owning a direct relationship with fans • How teams can get more value from every content production • Why sponsorship packages should be built around measurable outcomes • How BENCH is building monetization infrastructure specifically for sports • The importance of engaging fans who may never attend a game Learn more about Bryce and Root Group Marketing at rootgroupmarketing.com. Create your free BENCH account and start building a direct relationship with your sports audience at BenchSports.com.

2. 

   29 Jun 2026

   EP 30. How to Build an Audience Without Losing Yourself with Justin Castelli

   You do not need a massive audience to build something meaningful. You need a point of view, patience, and the courage to create in a way that is true to you. On this episode of BENCH Talk, Dasarte sits down with longtime friend, financial advisor, entrepreneur, and creator Justin Castelli for a conversation about the long game of creativity. They discuss why now is one of the best times to become a creator, how to use AI without surrendering your voice, why authentic brands naturally attract the right partnerships, and how taking the wrong sponsorship can damage the trust you have built with your audience. Justin and Dasarte also unpack the pressure surrounding the BENCH launch, the danger of waiting for perfection, why fear can be a sign that something is worth releasing, and how athletes can build a content engine before their playing careers end. This episode is for anyone trying to create meaningful work, build a trusted community, and do it without losing themselves in the process. Create your free BENCH account at benchsports.com. Learn more about Justin at justincastelli.io.

3. 

   15 Jun 2026

   EP 29. Inside the New Economy of College Sports with Cal's Justin DiTolla

   College athletics is changing faster than ever. On this episode of BENCH Talk, Dasarte Yarnway sits down with Justin DiTolla, Associate Athletic Director for NIL at Cal, to break down the new world of college sports, including NIL, revenue sharing, collectives, the House settlement, athlete branding, and the growing pressure on athletic departments to generate new revenue. Justin shares how NIL has evolved from traditional marketing opportunities into a full-blown business and revenue strategy for schools, athletes, donors, brands, and communities. The conversation also explores how student-athletes are being asked to grow up faster, operate like professionals, manage money, work with agents, and build personal brands before they ever step on campus. From Cal's approach to athlete development and storytelling to the future of super conferences, collective bargaining, and above-the-cap revenue strategies, this episode gives listeners a front-row seat to where college athletics is headed. If you care about sports, NIL, athlete monetization, or the business future of college athletics, this one is a must-listen. Ready to monetize your sports content? Go to benchsports.com and use code LAUNCH30 for 30% off premium tiers.

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

Apple Podcasts (US)

5.0 / 5

3 ratings

Podcast Authority Score: 32 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

65

Social presence

0

YouTube

0

Engagement

0

Contact BENCH Talk with Dasarte Yarnway

Guest appearances

Books guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.