About Beneath the Pitch | Innovation & Entrepreneurship in Southeast Asia
Beneath the Pitch takes listeners past polished slide decks and into the real stories behind Southeast Asia’s emerging startups. Each episode offers a clear, no-nonsense deep dive into how founders build, adapt, and navigate the messy middle of company building.
We explore what worked, what didn’t, and the lessons teams wish they had known earlier. Whether the audience includes founders, operators, investors, or anyone curious about how new ideas take shape, the podcast provides a front-row seat to the decisions shaping tomorrow’s companies.
This episode of Beneath the Pitch explores AERORA, an ambitious urban air regeneration system developed by Jadou Technologies to tackle pollution in major cities.
We break down its proposed use of autonomous drones to capture carbon monoxide at traffic hotspots and convert it into electricity through specialized docking stations. Starting with Bangkok, AERORA combines AI-driven fleet management with carbon credits and sponsorships in an attempt to build a sustainable business around cleaner air.
A focused deep dive into a bold climate-tech concept, its potential for healthier cities, and the challenges of turning an ambitious pitch into scalable infrastructure.
20 May 2026
Molly Ally: Premium Vegan Ice Cream at Scale
This episode of Beneath the Pitch explores Molly Ally, a creamery focused on high-quality vegan and dairy-free ice cream produced in its own certified facility.
We break down how a gelato-first approach, led by a trained specialist, translates into plant-based products that compete on taste, texture, and consistency. The discussion also looks at the impact of their Shark Tank Thailand investment, their strong consumer traction, and the role of brand and social presence in a crowded food category.
A focused deep dive into a company positioning plant-based indulgence as a premium, scalable business — and what sits beneath the pitch.
5 May 2026
Sembuh AI: Fighting Insurance Fraud with Intelligent Automation
This episode of Beneath the Pitch examines Sembuh AI, an Indonesian platform using artificial intelligence and OCR to transform messy medical documents into structured data in minutes.
We break down how the system helps insurers detect fraud patterns like upcoding and duplicate billing, while validating pricing and medical relevance in real time.
The discussion also looks at the scale of the problem, the push toward digital compliance, and how automation can reduce costs while speeding up claims processing.
A focused deep dive into a startup bringing transparency and efficiency to healthcare finance — and what sits beneath the pitch.
If you enjoy the content, help fuel the next one – ☕ buy me a coffee (https://buymeacoffee.com/startups.directorystartups.directory)!
8 Apr 2026
Thinkerbell Labs: Scaling Assistive Tech for Inclusive Learning
This episode explores Thinkerbell Labs, a company developing assistive technology to improve literacy and education for visually impaired learners.
We break down how products like Annie and other Braille-based tools support learning, assessment, and professional development, while creating a bridge toward greater independence and employability.
The discussion also looks at their global expansion plans, investment ambitions, and the balance between hardware sales and SaaS subscriptions as a long-term business model.
A focused deep dive into a startup turning accessibility into scalable educational infrastructure, and what sits beneath the pitch.
If you enjoy the content, help fuel the next one – ☕ buy me a coffee (https://buymeacoffee.com/startups.directorystartups.directory)!
19 Jan 2026
Venture Swap: Modernizing Business Succession in Southeast Asia
This episode examines Venture Swap, a digital marketplace built to simplify the buying and selling of small and medium enterprises across Thailand and Southeast Asia.
We break down how the platform addresses a growing succession gap, as many business owners approach retirement without clear successors.
The discussion looks at how secure deal rooms, anonymous listings, and advisor-led workflows bring structure and confidentiality to a traditionally fragmented process.
A focused deep dive into a company using digital infrastructure to preserve local businesses while enabling the next generation of owners, and what sits beneath the pitch.
If you enjoy the content, help fuel the next one – ☕ buy me a coffee (https://buymeacoffee.com/startups.directorystartups.directory)!
5 Jan 2026
RIFFAI: Bringing Space Down to Earth with AI and Satellites
This episode explores RIFFAI, a young company using AI, hyperspectral imaging, and data from more than 20 satellites to accelerate environmental monitoring and infrastructure planning.
We break down how their platform supports sectors like renewable energy, defense, and urban development through subscription-based site monitoring and search services.
The discussion also highlights their early traction, including non-dilutive funding, accelerator participation, and growing visibility at global industry events.
A focused look at a startup turning space technology into practical, on-the-ground intelligence, and what sits beneath the pitch.
If you enjoy the content, help fuel the next one – ☕ buy me a coffee (https://buymeacoffee.com/startups.directorystartups.directory)!
29 Dec 2025
GOWAJEE: Voice AI Built for Southeast Asia
This episode looks at GOWAJEE, a platform developing Voice AI Agents tailored for the Thai and Southeast Asian market.
We break down how their technology aims to replace or support human call centers by handling sales calls, reminders, confirmations, and other high-volume tasks with 24/7 availability and strong cost efficiency.
The discussion also covers their reported 97 percent Thai language accuracy, their current Quality Assurance AI offerings, and their roadmap toward fully autonomous Voice AI that can speak naturally on the phone.
A clear deep dive into a company shaping the future of voice automation in the region, and what sits beneath the pitch.
If you enjoy the content, help fuel the next one – ☕ buy me a coffee (https://buymeacoffee.com/startups.directorystartups.directory)!
22 Dec 2025
Spacely AI: Reimagining Real Estate with Instant AI Visualization
This episode explores Spacely AI, a fast-growing platform that lets real estate professionals, architects, and designers create photorealistic property visuals without traditional 3D skills.
We look at how their proprietary 3D automation and AI placement technology enable instant design changes, upcoming 3D floor plans, and a smoother workflow for anyone presenting spaces.
The episode also breaks down their rapid traction (more than 580,000 users worldwide and a sharp rise in revenue) alongside their ambition to raise a seed round and reach profitability by 2025.
A focused deep dive into a young company reshaping spatial design at scale, and what sits beneath the pitch.
If you enjoy the content, help fuel the next one – ☕ buy me a coffee (https://buymeacoffee.com/startups.directorystartups.directory)!
15 Dec 2025
MUI Robotics: Teaching Machines to Smell
This episode examines MUI Robotics, a company building AI-powered Electronic Nose technology designed to replicate human smell with precision.
Their artificial sense platform is already used across food and beverage, cosmetics, pharmaceuticals, and environmental monitoring for quality control, R&D, and real-time detection.
We explore their AI-Nose system, their planned expansion into Electronic Tongue sensing, and their long-term roadmap toward smart healthcare applications like disease detection.
A concise look at a startup turning sensory science into scalable industrial intelligence, and what lies beneath the pitch.
If you enjoy the content, help fuel the next one – ☕ buy me a coffee (https://buymeacoffee.com/startups.directorystartups.directory)!
8 Dec 2025
OsseoLabs: Personalizing Surgery with AI and 3D-Printed Implants (UPDATED)
This episode explores OsseoLabs, a med-tech company developing AI-driven, 3D-printed patient-specific implants designed to address complex skeletal conditions.
We break down how their design platform and implant technology aim to shorten surgery time, improve outcomes, and reduce costs for patients and providers.
The discussion also looks at their patent strategy, global clinical partnerships, and plans for international expansion.
A focused deep dive into a startup pushing surgical innovation toward a more precise, personalized future, and what sits beneath the pitch.
If you enjoy the content, help fuel the next one – ☕ buy me a coffee (https://buymeacoffee.com/startups.directorystartups.directory)!
1 Dec 2025
Happily.ai : Rewiring Workplace Culture with AI
This episode examines Happily.ai, a platform born from MIT-backed people analytics research that aims to replace outdated HR routines with continuous, real-time engagement.
We break down how its daily pulse surveys, conversational feedback loops, and value-driven peer recognition tools help organizations strengthen psychological safety and reduce toxicity.
With AI-powered coaching and clear manager accountability, Happily.ai reports measurable gains in satisfaction and adoption.
A concise look at a startup turning culture into a data-driven discipline, and what sits beneath the pitch.
If you enjoy the content, help fuel the next one – ☕ buy me a coffee (https://buymeacoffee.com/startups.directorystartups.directory)!
24 Nov 2025
Kubegrade: Hacking the $12 Billion Kubernetes Chore
Kubernetes upgrades are one of the most expensive, time-draining tasks in deep-tech engineering, silently burning billions each year. In this episode, we break down how Kubegrade (pronounced "cube-grade") attacks this hidden cost with Agentic AI, automating the upgrade process that drains up to 40% of platform teams’ time.
We also examine the strategic move that set their growth in motion: bypassing slow enterprise budgeting cycles by launching through major cloud marketplaces. The result is a smart workaround to a long-standing adoption bottleneck.
A clear, concise deep dive into a startup turning a tedious engineering burden into a scalable enterprise solution, and a look at the broader vision beneath the pitch.
If you enjoy the content, help fuel the next one – ☕ buy me a coffee (https://buymeacoffee.com/startups.directorystartups.directory)!
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