In this podcast, coach and mentor Shannon Beer shares everything you need to know to build a meaningful coaching business. But not just any coaching business. One that goes beyond surface level transformations to make a meaningful difference. And this won’t be your typical bro business advice. Shannon teaches business principles through the lens of psychology, so you can make money in an ethical way. You’ll come away from each episode with actionable steps to help you grow a successful coaching business that supports the life you want to live.
Why challenging thoughts doesn’t always work - and what to do instead
Today we’re exploring why challenging thoughts isn’t always helpful, especially for self-critical clients, and what to do instead.
What You’ll Learn in This Episode:
Why self-critical clients may struggle to feel reassured, even when they logically recognise helpful thoughts.
The role of the soothe system and how underdevelopment in this area impacts emotional processing.
How reflecting emotions creates the safety clients need before exploring their thoughts.
Practical strategies like reflective bridging and guided discovery to help clients explore their thinking without feeling invalidated or shamed.
Key Takeaways:
Acknowledge Emotions First: Before challenging thoughts, reflect and validate how your client feels. This builds trust and social safeness.
Guide, Don’t Push:Use guided discovery to help clients uncover thinking patterns themselves, rather than pointing out cognitive distortions.
Focus on Feeling, Not Just Logic: Lasting change happens when clients feel a shift, not just understand one.
If this approach resonates with you, I’d love to hear your thoughts!
Send me a message, and if you’re ready to dive deeper into these skills, join the waitlist forEvolve Supervision (https://www.coachshannonbeer.com/evolve-coach-mentorship). Enrolment opens in June/July, and spots are limited.
6 Mar 2025
Is there a market for BI/RWF coaching?
In this episode, I am tackling a question that comes up often: "is there a market for body image and relationship with food coaching?"
Some business mentors claim that people only want fat loss and performance-based coaching, but really, body image struggles are one of the biggest, and growing, issues in the fitness space.
In this episode, I break down:
- Why body dissatisfaction is the norm, not the exception
- How coaching in this space sets you apart in a saturated market
- The key to marketing this service effectively so potential clients see the value
- Why believing in what you sell makes all the difference in your success
If you're struggling to attract clients in this space, it’s not because the market isn’t there, it’s likely because your content needs a shift.
I’ll show you how to position your services so the right clients find and trust you.
Last chance to join Marketing with Spirit!
If you want to learn how to market in a way that aligns with your values and gets results, sign up before doors close tomorrow.
Sign up here (https://www.coachshannonbeer.com/marketing-with-spirit).
27 Feb 2025
How to stop undercharging
Today we’re diving into one of my favourite topics: Pricing your coaching services.
Too many coaches undercharge despite delivering immense value. Fear of losing clients often holds them back, but pricing isn't the problem, it's a marketing issue.
In this episode, I break down three key factors to consider when setting your prices:
- Understanding market value
- Honouring your experience and expertise
- Recognising the true value of transformation for your clients
I also share my approach to structuring offers and pricing in a way that supports both you and your clients without burnout.
If you’re struggling to charge what you’re worth, don’t miss my Coaching to Consistent Income (https://www.coachshannonbeer.com/marketing-masterclass-ad) Masterclass on March 3rd and learn psychology driven marketing strategies to confidently communicate your value and attract the right clients.
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