Best Practices
Claim This Podcastby Steve Alexander
Podcast Overview
<p>Tune in to Best Practices twice a month as we deliver practical, actionable insights for eye care professionals seeking to elevate practice performance, patient satisfaction, and clinical outcomes. Each episode features experts sharing their insights about the most pressing issues facing independent eye care practices today.</p><p>Learn the strategies that the Best Practices have used to build out the eye care business of their dreams. From building a new specialty in neuro optometry, myopia management, dry eye, to optimizing for practice efficacy, patient engagement, and profitability.</p><p>Designed with busy optometrists, opticians, and staff in mind, the podcast focuses on steps you can implement immediately to improve care and grow your practice; all it should cost you is a little time and effort.</p>
Language
🇺🇲
Publishing Since
9/30/2025
1 verified phone number on file for Best Practices
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Recent Episodes
June 10, 2026
Best Practices for Selecting Your EHR
<p>Host Steve Alexander sits down with Colton Calandrella, co-founder and CEO of Barti, to break down how practices can approach selecting the right EHR and practice management system. Colton shares a practical lens shaped by building in the space and working closely with practices navigating these decisions.</p><p>They explore when it actually makes sense to switch systems, what future-proofing looks like in real terms, and how to evaluate total cost beyond the sticker price. The conversation also touches on getting team buy-in and making changes that support both operational flow and the patient experience.</p><p>Episode Breakdown</p><p> 00:00 Welcome and Introductions</p><p> 02:46 Why Build an EHR</p><p> 05:21 When to Switch Systems</p><p> 06:52 Future Proofing With AI</p><p> 08:54 Total Cost of Ownership</p><p> 12:16 Migration and Training Concerns</p><p> 14:22 Industry Headwinds and Cloud Shift</p><p> 16:16 Customization and Peer Insight</p><p> 23:16 Pricing and True Comparisons</p><p> 26:38 Paperwork and ROI</p><p> 28:08 Revenue Per Patient Break Even</p><p> 29:25 Rethinking Patient Flow</p><p> 30:39 Staffing and Retention Impact</p><p> 33:25 Leading Change With Your Team</p><p> 35:50 EHR as a Practice CRM</p><p> 40:47 Personalization and Patient Retention</p><p> 43:53 Defining the New Standard of Care</p><p> 46:11 Patient Education and Follow Up</p><p> 48:08 Wrap Up and Contact Info</p>
May 27, 2026
Best Practices for Creating Moments Worth Talking About
<p>In this episode of Best Practices, host Steve Alexander sits down with Samantha Toth, President and Founder of InnerReactive, to discuss how independent eyecare practices can intentionally create experiences that patients remember and share. They explore the difference between routine customer service and a fully engineered patient journey, with practical insights on digital first impressions, optical storytelling, and proactive follow up that strengthens loyalty and capture rate.</p><p><strong>Episode Breakdown </strong>00:00 Introduction and Guest Welcome 00:22 What Defines a “Wow” Moment 03:38 Engineering the Patient Journey 05:22 Designing Patient Choice Intentionally 07:30 The Human Touch After COVID 10:13 Service Versus Experience 12:34 Building Loyalty and Trust 17:42 Understanding Patient Types 23:18 The Digital Discovery Phase 24:28 The Power of Real Photography 25:02 Optimizing Your Google Presence 25:45 Keeping Online Listings Fresh 26:35 Messaging by Patient Type 27:54 Frame Storytelling That Resonates 29:26 Common Optical Pitfalls 31:58 Handling “Take My Rx” Requests 33:55 Creating Wow Moments in the Optical 35:25 Merchandising With Intention 41:56 Implementation Tips for Teams 45:04 Follow Up Calls and Final Takeaways</p>
May 4, 2026
Best Practices for Building Purposeful Relationships in Eyecare
<p>Host Steve Alexander welcomes back Dr. Brianna Rhue, co-founder and CEO of Dr. Contact Lens, to discuss best practices for building business relationships. Dr. Rhue emphasizes that relationships are foundational to going “far,” sharing lessons from her father about connecting with others and stressing that you work with people, not companies. She contrasts real relationships with transactional social media engagement, urging listeners to do the work of reaching out and having meaningful conversations. </p><p>Drawing from her partnership at Westward Eyecare, she highlights trust, fair compensation, clear communication, and addressing issues early to prevent breakdowns. The episode also focuses on seeking and using feedback from employees and patients, offering an example of handling prescription requests as an opportunity to learn and improve the patient experience.</p><p>Episode Breakdown</p><p>00:00 Welcome Back</p><p>01:04 Why Relationships Matter</p><p>02:10 Lessons From Dad</p><p>03:22 People Not Companies</p><p>05:31 Social Media vs Real</p><p>06:16 Partnership Done Right</p><p>10:18 Standards and Boundaries</p><p>12:33 Feedback Builds Trust</p><p>17:05 Two Seconds Courage</p><p>19:07 Listen Deeper</p><p>20:42 Closing and Connect</p>
18 total episodes available
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Frequently asked questions
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- What is Best Practices?
<p>Tune in to Best Practices twice a month as we deliver practical, actionable insights for eye care professionals seeking to elevate practice performance, patient satisfaction, and clinical outcomes. Each episode features experts sharing their insights about the most pressing issues facing independent eye care practices today.</p><p>Learn the strategies that the Best Practices have used to build out the eye care business of their dreams. From building a new specialty in neuro optometry, myopia management, dry eye, to optimizing for practice efficacy, patient engagement, and profitability.</p><p>Designed with busy optometrists, opticians, and staff in mind, the podcast focuses on steps you can implement immediately to improve care and grow your practice; all it should cost you is a little time and effort.</p> - How often does this podcast release new episodes?
This podcast updates daily.
- Where can I listen to this podcast?
This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Yes, this podcast regularly features guests.
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