How to Keep Customers Engaged After the Sale: Activation Strategies for Long-Term Loyalty
Thierry Augustin explains customer activation strategies that foster long-term loyalty by treating customers like people and using omnichannel approaches to encourage repeat purchases.
26 Nov 2024
Build a Winning DTC Team: The Top 7 Qualities to Look for When Hiring In-House Talent
Thierry Augustin explores the seven essential qualities to seek when hiring in-house talent for a direct-to-consumer brand, emphasizing how the right team shapes company culture and ensures sustainable growth.
19 Nov 2024
How to Maximize Your Retention Strategy: The Secret to Unlocking Incremental Growth
Thierry Augustin explores how brands can achieve substantial growth by prioritizing customer retention strategies and integrating them with profit and loss metrics.
12 Nov 2024
The Key to Keeping Customers: Why Retention is More Than Email And SMS
Thierry Augustin explores customer retention strategies beyond email and SMS, highlighting the importance of user experience, customer service, and cross-departmental collaboration for sustained growth.
5 Nov 2024
Why Your Product Is the Most Important Part of Your Brand Strategy
Host Thierry Augustin stresses product development as the driving force behind successful eCommerce brands, asserting that a superior product is essential for meeting customer needs and fostering growth.
28 Oct 2024
Building a Strong DTC Brand: How to Thrive Without Relying on Paid Ads
Thierry Augustin explores how direct-to-consumer brands flourish by prioritizing organic channels and audience ownership over paid advertising, ensuring long-term growth; this is an interview episode.
28 Oct 2024
The Four Stages of a Brand Lifecycle: Are You Ready to Scale or Sell?
Host Thierry Augustin elucidates the four critical stages of a direct-to-consumer brand's lifecycle, providing actionable insights for strategic decision-making and long-term success.
28 Oct 2024
Why Marketing Matters More Than Ever: An Intro to the Better Marketing Podcast
Host Thierry Augustin introduces the Better Marketing Podcast, outlining his journey and the podcast's focus on delivering actionable marketing insights for brand growth in this introductory episode.
14 Apr 2020
Preparing for the Unexpected
Thierry Augustin explores how brands can adapt to unexpected challenges, emphasizing proactive preparation over reactive responses in this episode.
9 Apr 2020
Is your marketing working?
Thierry Augustin explores how businesses can determine if their marketing efforts are effective by focusing on the most important metric, leading to improved marketing strategies.
2 Apr 2020
The Problem with Going Green
Host Thierry Augustin examines how brands are being tested during COVID-19, with customers demanding integrity and connection over profits.
26 Mar 2020
We're Selling to Humans
Thierry Augustin emphasizes that online retailers should recognize customers as humans who want to feel heard, valued, and understood, which can transform messaging and marketing.
21 Nov 2019
From Medicine to Marketing
Host Thierry Augustin recounts his transition from medicine to marketing, revealing three essential rules for a successful direct-to-consumer eCommerce strategy.
19 Nov 2019
Diversifying Your Marketing Mix
Host Thierry Augustin examines the resurgence of direct mail for DTC brands, providing actionable strategies to boost repeat business in this interview episode.
14 Nov 2019
The Money is in the Data
Host Thierry Augustin examines Shopify's new email capabilities, exploring the implications for merchants and the importance of email for direct-to-consumer brands in this episode.
12 Nov 2019
DTC to IRL
Host Thierry Augustin examines Adika's strategy of using offline initiatives to boost online sales and impact the bottom line in the US market; this is an interview.
6 Nov 2019
You can't spell email without AI
Thierry Augustin discusses the increasing importance of artificial intelligence in email marketing and provides strategies for e-commerce businesses to maximize profitability.
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Apple Podcasts (US)
5.0 / 5
2 ratings
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