About Between the Lugs - Diary of a Small Business
Join Greg, Oliver and Gordon as they talk through the realities of building and running Marloe Watch Company - from product ideas and design to marketing, launch, and the everyday decisions that come with growing a British business.
Each episode starts with a simple idea or observation and quickly grows into something bigger. From product decisions and creative direction to industry trends and customer behaviour, nothing is off‑limits.
Some conversations stay focused. Others don’t. That’s part of it.
Whether you’re into watches, small business, marketing, design, or just enjoy hearing ideas take shape in real time, Between the Lugs offers a candid look inside a company working things out as it goes.
Hosted by Greg (Marketing Manager), Oliver (Operations Director), and Gordon (Creative Director).
More on the Lug-heads:
Oliver brings over two decades of marketing experience to Marloe Watch Company. Self‑described as “not from the watch world,” Oliver set out to create a mechanical watch with real value at its core. His emphasis on customer experience, quality, and considered decision‑making has helped define Marloe as one of the most unique watch brands in Britain today.
Gordon nearly marked Oliver's initial introductory email as spam - but he's gone on to design 25 watch collections at Marloe and has played a fundamental part in allowing the brand to stand out in a crowded market. A storyteller and self-proclaimed “Chief of Crayons,” he creates watches rooted in narrative and detail.
Greg focuses on how brands connect through stories and intent. Equal parts marketer and “detective of brand strategy,” he’s always looking to understand the why and how behind the work. He's also quite handy with a camera. Ultimately, he's just happy to be here.
https://www.marloewatchcompany.com/ (https://www.marloewatchcompany.com/)
Telephone: +44 (0)1189 960 306
Email: hello@marloewatchcompany.com (mailto:hello@marloewatchcompany.com)
https://www.instagram.com/marloewatchco/ (https://www.instagram.com/marloewatchco/)
https://www.facebook.com/marloewatchco/ (https://www.facebook.com/marloewatchco/)
https://www.tiktok.com/@marloewatchcompany (https://www.tiktok.com/@marloewatchcompany)
https://www.youtube.com/@MarloeWatchCo (https://www.youtube.com/@MarloeWatchCo)
What happens when Gordon goes on holiday, and Olly is left alone to face the questions?
In this episode of Between the Lugs: Diary of a Small Business, Greg puts Oliver in the hot seat for a wide-ranging interrogation covering everything from his choice of lager in his younger years and his motoring history to the future of Marloe Watch Company.
Could some of Marloe’s past watches make a comeback? What would Olly change about the business? And which questionable decisions still haunt him to this day?
We start with the easy questions, lull him into a false sense of security, and then get into the stuff that might make things a little uncomfortable.
This episode is brought to you by the tools you need to get a neat cheek line. Because apparently, having a beard trimmer and knowing how to use one are two entirely different skills.
🎙️ Between the Lugs: Diary of a Small Business — the watches, the business, the questionable decisions, and the conversations that probably should have stayed off the record.
Let us know what you think in the comments, and tell us what you'd ask Olly if you had him in the hot seat.
Follow @MarloeWatchCo on socials or get in touch at hello@marloewatchcompany.com (mailto:hello@marloewatchcompany.com).
7 Oct 2026
A Very Swiss Business Trip
What actually happens when a small British watch company heads to Switzerland?
In this episode of Between the Lugs: Diary of a Small Business, Greg catches up with Gordon and Olly following their recent trip to Switzerland, where they met with manufacturers, strengthened existing relationships and explored new opportunities for Marloe.
We talk about why face-to-face relationships matter in business, what you can learn by getting out from behind the emails, and how important it is for a small company to understand the people and processes behind the products it creates.
There was also some beautiful scenery, some surprisingly profound thoughts about localised produce, and quite a lot of cheese. And, naturally, Gordon has some thoughts on fondue.
This episode is sponsored by Gordon's Endless Abyss of an Appetite for Food.
Drop us a comment, DM or email with your questions about running a small business, the watch world, design, marketing, or anything else we accidentally end up discussing.
@MarloeWatchCo on socials
hello@marloewatchcompany.com (mailto:hello@marloewatchcompany.com)
30 Sept 2026
We Could Be Heroes. Part 2.
Welcome back to Between the Lugs: Diary of a Small Business — the podcast where we talk through the realities of running an independent watch company, from product design and marketing to the ideas, mistakes and conversations in between.
We're getting professional.
In Part 2 of "We Could Be Heroes", Greg asks Gordon and Oliver to turn their attention to the people who have influenced them professionally, the designers, entrepreneurs and thinkers who have shaped the way they approach their work.
From the people behind iconic products to those who challenge the way we think, what makes someone a professional hero?
And then, the big question: if you could immortalise anyone in a Marloe watch, who would it be?
This episode is sponsored by the finest Australian shampoo and conditioner.
Drop us a comment, DM or email with your questions about running a small business, the watch world, design, marketing, or anything else we accidentally end up discussing.
@MarloeWatchCo on socials
hello@marloewatchcompany.com (mailto:hello@marloewatchcompany.com)
23 Sept 2026
We Could Be Heroes.
Welcome to Between the Lugs: Diary of a Small Business — the podcast where we talk through the realities of running an independent watch company, from product design and marketing to the ideas, mistakes and conversations in between.
Bring your tissues; we're getting sentimental.
Greg asks Gordon and Oliver to bring their personal heroes to the podcast as they explore the people who inspire them, influence them and help shape who they are today.
From family and friends to people we've never met, what actually makes someone a hero?
And this is only Part 1. Stay tuned for Part 2 next week, where the team turn their attention to the heroes who've influenced them professionally.
This episode is sponsored by Liking Pina Coladas and Getting Caught in the Rain.
Drop us a comment, DM or email with your questions about running a small business, the watch world, design, marketing, or anything else we accidentally end up discussing.
@MarloeWatchCo on socials
hello@marloewatchcompany.com (mailto:hello@marloewatchcompany.com)
9 Sept 2026
Spot the Imposter
Welcome to Between the Lugs: Diary of a Small Business — the podcast where we talk through the realities of running an independent watch company, from product design and marketing to the ideas, mistakes and conversations in between.
When Olly’s away, the beards will play. This time, Greg and Gordon tackle the ever-present but easily ignored ‘Imposter Syndrome’ — how to recognise it, how to work with it, and perhaps most importantly, realising what it doesn’t mean.
This episode is sponsored by Pro Skateboarding.
Drop us a comment, DM or email with your questions about running a small business, the watch world, design, marketing, or anything else we accidentally end up discussing.
@MarloeWatchCo on socials
hello@marloewatchcompany.com (mailto:hello@marloewatchcompany.com)
26 Aug 2026
The Raconteur Takeover
Welcome to Between the Lugs: Diary of a Small Business — the podcast where we talk through the realities of running an independent business, from product design and marketing to the ideas, mistakes and conversations in between.
Why do certain objects become important to us? What makes something worth owning, keeping or passing on? And how do design, craftsmanship, memories and the stories we attach to things turn an ordinary object into something much more personal?
From the everyday objects we barely notice to the things we'd never dream of throwing away, we explore why the things we own can become part of who we are.
This episode is sponsored by Hoarding.
Drop us a comment, DM or email with your questions on running a small business, the watch world, design, marketing, or anything else we accidentally end up discussing.
@MarloeWatchCo on socials
hello@marloewatchcompany.com
12 Aug 2026
When Thing Don't Go To Plan...
Welcome to Between the Lugs: Diary of a Small Business — the podcast where we talk through the realities of running an independent business, from product design and marketing to the ideas, mistakes and conversations in between.
Not every marketing or product idea is a winner. Sometimes the campaign doesn't land. Sometimes the timing is completely wrong. Sometimes you look back at something you were convinced was brilliant and wonder what on earth you were thinking or why it did not work. Or sometimes you look at what others have done and work out what did — and didn't — work.
This episode is sponsored by the person who got the blame... usually Greg.
Drop us a comment, DM or email with your questions on running a small business, the watch world, design, marketing, or anything else we accidentally end up discussing.
@MarloeWatchCo on socials
hello@marloewatchcompany.com
29 Jul 2026
Where Do We Begin?
Welcome to Between the Lugs: Diary of a Small Business — the podcast where we talk through the realities of running an independent watch company, from product design and marketing to the ideas, mistakes and conversations in between.
In this episode, we address Greg’s lack of hindsight when it comes to skincare, before looking back on more than 11 years of building Marloe Watch Company — from getting a business off the ground by simply “making it exist”, to the tactics used to grow, lessons learned, the importance of trademarks, and the trials that come with being the small fish in a big pond.
What worked? What didn’t? And what do Oliver and Gordon know now that they wish they’d known when they started?
This episode is sponsored by aloe vera after sun gel.
Drop us a comment, DM or email with your questions on running a small business, the watch world, design, marketing, or anything else we accidentally end up discussing.
@MarloeWatchCo on socials
hello@marloewatchcompany.com
15 Jul 2026
What Should We Make Next?
Welcome to Between the Lugs: Diary of a Small Business — the podcast where we talk through the realities of running an independent watch company, from product design and marketing to the ideas, mistakes and conversations in between.
In this episode, Greg somehow turns a conversation about James Bond into a discussion on product categories, customer perception, and how businesses balance originality with commercial reality.
This episode is sponsored by bargains found at a car boot sale.
Drop us a comment, DM or email with your questions on running a small business, the watch world, design, marketing, or anything else we accidentally end up discussing.
@MarloeWatchCo on socials
hello@marloewatchcompany.com (mailto:hello@marloewatchcompany.com)
1 Jul 2026
... Was It Worth It?
Welcome to Between the Lugs: Diary of a Small Business — the podcast where we talk through the realities of running an independent watch company, from product design and marketing to the ideas, mistakes and conversations in between.
In this episode, we take a step back and think about the day after the day before at events. The value of attending shows, the panic of the journey getting there, what happens once the doors close, and the different things each of us takes away from the experience.
This episode is sponsored by neck-mounted fans.
Drop us a comment, DM or email with your questions on running a small business, the watch world, design, marketing, or anything else we accidentally end up discussing.
@MarloeWatchCo on socials
hello@marloewatchcompany.com
17 Jun 2026
It's A Watchmaker's World
Welcome to Between the Lugs: Diary of a Small Business — the podcast where we talk through the realities of running an independent watch company, from product design and marketing to the ideas, mistakes and conversations in between.
Alison takes Olly’s spot this week to talk about bringing watch assembly and servicing in-house at Marloe, how she found herself in the world of watchmaking, and what it actually takes to get into this increasingly in-demand profession. Also featuring details of a surprisingly good lunch.
This episode is sponsored by after-credit cameos.
Drop us a comment, DM or email with your questions on running a small business, the watch world, design, marketing, or anything else we accidentally end up discussing.
@MarloeWatchCo on socials or email us hello@marloewatchcompany.com (mailto:hello@marloewatchcompany.com)
BHI Watch Taster — A fantastic intro into the world of watchmaking and dabbling with a movement.
https://bhi.co.uk/courses/on-site-courses (https://bhi.co.uk/courses/on-site-courses)
British School of Watchmaking — 1 and 2 year options
https://www.britishschoolofwatchmaking.co.uk/courses (https://www.britishschoolofwatchmaking.co.uk/courses)
3 Jun 2026
Olly Speaks.
Welcome to Between the Lugs: Diary of a Small Business — the podcast where we talk through the realities of running an independent watch company, from product design and marketing to the ideas, mistakes and conversations in between.
In this episode, Greg spots something unusual on Gordon’s shelf, the conversation turns to investment in a small business, and Olly walks us through the value of understanding the end of the financial year.
This episode is sponsored by the “=SUM(A1:A80)” formula in Excel.
Drop us a comment, DM or email with your questions on running a small business, the watch world, design, marketing, or anything else we accidentally end up discussing.
@MarloeWatchCo on socials or email us hello@marloewatchcompany.com (mailto:hello@marloewatchcompany.com)
20 May 2026
So Close, Yet So Far...
Welcome to Between the Lugs: Diary of a Small Business — the podcast where we talk through the realities of running an independent watch company, from product design and marketing to the ideas, mistakes and conversations in between.
In this episode (recorded 08/04/26), Greg interrupts Gordon’s holiday to talk about Olly’s holiday, how distance can impact quality and output, the fascination with space and distance, and why simple conversations rarely stay simple for very long.
This episode is sponsored by the concept of buzz cuts.
Drop us a comment, DM or email with your questions on running a small business, the watch world, design, marketing, or anything else we accidentally end up discussing.
@MarloeWatchCo on socials
hello@marloewatchcompany.com
6 May 2026
The Mullet of Marloe Watch Company
Welcome to our new podcast, Between the Lugs, where we discuss the ins and outs, the trials and tribulations, the ups and downs, the roundabouts of how to run a watch business.
For the inaugural episode, join our host Greg chatting with Oliver and Gordon - co-founders of Marloe Watch Company - about the rise of the Haggis Works, Pinky and the direction of the company as we enter, what we believe to be, our most exciting phase since launching in 2015.
This episode is sponsored by Marmalade.
6 May 2026
How Vin Diesel Fits
Welcome to our new podcast, Between the Lugs, where we discuss the ins and outs, the trials and tribulations, the ups and downs, the roundabouts of how to run a watch business.
In this episode, Greg spends most of the time thinking about Vin Diesel, Oliver drinks whisky, and Gordon has a hard time keeping up with the Oliver mentioned Sweden/France/Living Abroad/Can Speak any Language/Man of the World Klaxon.
This episode is sponsored, obviously, by Vin Diesel*.
*It's not, please don't sue us.
30 Apr 2026
Between the Lugs: Diary of a Small Business (Trailer)
Join Greg, Oliver and Gordon as they talk through the realities of building and running Marloe Watch Company - from product ideas and design to marketing, launch, and the everyday decisions that come with growing a British business.
Each episode starts with a simple idea or observation and quickly grows into something bigger. From product decisions and creative direction to industry trends and customer behaviour, nothing is off‑limits.
Some conversations stay focused. Others don’t. That’s part of it.
Whether you’re into watches, small business, marketing, design, or just enjoy hearing ideas take shape in real time, Between the Lugs offers a candid look inside a company working things out as it goes.
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
Apple Podcasts (US)
5.0 / 5
1 ratings
Spotify
5.0 / 5
10 ratings
Contact Between the Lugs - Diary of a Small Business
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