Bridging the gaps between teams isn’t an easy lift. We talk about tips, tricks, and lessons learned that executive leaders can use to align their business.
Season Finale: The Self-Determination Theory and Inspiring Success
Executive coach Daria Malin discusses how the self-determination theory applies to sales and how salespeople can prioritize their weekly tasks, which helps sales teams ignite motivation in this interview.
4 Nov 2025
Structure Lights the Path: Balancing Clarity and Autonomy in Sales
Sales leader Julia Howard discusses how a framework approach balances clarity and autonomy to improve sales team win rates and morale in this interview.
15 Oct 2025
The Truth: Why ABM Usually Fails (And How to Fix It)
Senior Account Manager Zane DeZeeuw discusses with host Jen how sales and marketing alignment wins back lost clients and generates deals, revealing how to humanize B2B relationships in this interview.
7 Oct 2025
Be Proactive, Not Reactive: Planning Your 2026 Marketing Strategy
Growth Partner Rachael Horn discusses proactive marketing strategies versus reactive approaches, highlighting trends that impact future planning in an interview with Jen, offering insights for effective budget allocation.
9 Sept 2025
How To Build A Brand That Doesn't Get Killed By Committee Feedback
Brand and marketing expert Nicole Klein shares how to navigate committee feedback to build a resilient brand, interviewing with Jen.
26 Aug 2025
Why Most Founders Struggle With Sales Planning
Host Jen interviews sales strategist Allison Davis about building a proactive sales plan to move beyond organic growth and achieve sustainable lead generation.
12 Aug 2025
Unpacking “Power Over” Vs. “Power With” for Effective Leaders
Power in leadership is inevitable. The question is — how are you using it?
Bill Mills, CEO and business coach, unpacks what it means have “power with” vs. “power over” your team.
Hint: “Powder over” is unsustainable. But “power with” doesn't mean democratizing every decision.
Looking for more intel like this?
💼 Check out the C-Suite Lounge, where Jen shares her latest tips, tricks, insights, and lessons learned. https://www.linkedin.com/newsletters/the-c-suite-lounge-7233827798547636225/ ✨ Looking for more personalized support? Get in touch with Jen and her team: https://www.vye.agency/contact
12 Aug 2025
Breaking Down Silos with Strengths
Certified Strengths Coach Tara Gronhovd interviews host Jen about leveraging individual strengths to boost team productivity and overcome workplace challenges.
29 Jul 2025
Special Episode: Campaign Breakdowns, Story Time & Hemingway
Host Jen shares insights on award-winning campaigns, discusses hard-learned lessons from past campaign failures, and answers questions in the hot seat.
15 Jul 2025
Pseudo-Harmony or Psychology Safety? Alignment Tips With A Certified Therapist
Licensed therapist Steve Gatton explores the crucial differences between healthy conflict and pseudo-harmony in team dynamics, providing actionable tips for leaders to cultivate psychological safety in an interview with Jen Vye.
1 Jul 2025
Why Aren’t Teams Using the Data They Already Have?
Alex Desynoyers from HubSpot discusses the new AI-powered Deep Research Connector and how it helps marketing and sales teams use data more effectively, simplifying reporting and improving decision-making in this interview with Jen from Vye.
17 Jun 2025
Is Your Company Too Complicated For Agency Writers?
Host Jen interviews Meghan Muchow, Creative Director, about how agencies decode complex industries for technical copywriting, revealing the curse of knowledge and the secret sauce of sales teams.
3 Jun 2025
Why Businesses Stall (and How EOS Gets Them Unstuck)
CEO Jen Lawrence interviews EOS implementer Mike Payton, who explains how implementing the Entrepreneurial Operating System can help businesses overcome obstacles and achieve sustainable growth.
20 May 2025
Why HubSpot Scares Leaders (And Why It Shouldn't)
What if the CRM you've been avoiding is actually... easy to use? 👀 (Yes, really!)
In this candid conversation, Vye's CEO Jen Lawrence and HubSpot Pro Jessica Crosby pull back the curtain on why so many leaders freeze when it comes to pulling the trigger on CRMs, and specifically HubSpot.
Unlike those bulky enterprise systems requiring an IT army to operate, HubSpot was built for humans. No technical architects needed. No custom coding required. Just intuitive navigation that gets you where you need to go without a treasure map of clicks.
Jessica reveals how even the most tech-resistant teams — including those still clinging to paper systems — quickly adapt to HubSpot's refreshingly straightforward approach. (Heck, you can use it the day you purchase it!)
While your competitors remain paralyzed by perfectionism and fear of making the wrong move, discover how forward-thinking companies broke through their hesitation and transformed their customer journeys overnight.
Stop fearing your tech stack and start leveraging it. This episode shows you exactly how to make that leap without falling into the traps that snare most businesses.
Looking for more intel like this?
Check out the C-Suite Lounge, where Jen shares her latest tips, tricks, insights, and lessons learned. https://www.linkedin.com/newsletters/the-c-suite-lounge-7233827798547636225/
Looking for more personalized support?
Get in touch with Jen and her team: https://www.vye.agency/contact
6 May 2025
Why Cutting Marketing Spend Isn't the Answer
In a business world obsessed with instant results, one truth remains constant: sustainable growth requires proper foundations, not shortcuts.
In this episode, we welcome TJ Bruno, a growth strategist who's seen the expensive fallout when businesses choose shortcuts and cutting marketing spend over investing in and building solid foundations.
Find out:
Why scrambling for quick wins backfires
How siloed departments sabotage your ROI
Why cutting marketing when you're behind on your goals will almost ALWAYS end in a setback
If you've ever wondered why marketing is the first budget cut when numbers slip, or even considered cutting your marketing spend to improve your bottom line, this episode reveals the critical alignment strategies that transform marketing from a cost center to your most powerful growth driver.
✨ Perfect for CEOs and marketing leaders who want more than just "an okay year" when they sit and look back at their 2025 performance.
Feeling like 2025 might not be your best performance year?
Check out the C-Suite Lounge, where Jen shares her latest tips, tricks, insights, and lessons learned. https://www.linkedin.com/newsletters/the-c-suite-lounge-7233827798547636225/
Looking for more personalized support? Get in touch with Jen and her team: https://www.vye.agency/contact
22 Apr 2025
Hesitating to Invest in Marketing? It Might Cost You.
Do you wonder if spending money on a marketing agency makes sense when cash flow is tight?
Do you find yourself saying, "We've tried digital marketing before and it failed"?
Do you feel like your business is too complex or niche for effective marketing from an agency partner?
In this episode, marketer-turned-seller Dale Reither pulls back the curtain on why business leaders hesitate to invest in marketing — even when their revenue well is running dry.
With candid insights from hundreds of conversations with VPs of Sales, Marketing Directors, and CEOs, Dale tackles the counterintuitive truth: sometimes spending money is exactly what you need to do when money isn't coming in.
We dive into the real-world dilemma of predictable pipelines versus hope-based referrals and "see if it works" tactics.
Whether you're weighing agency partnerships against in-house talent or simply wondering why your new website isn't generating leads, this no-nonsense conversation cuts through common assumptions and offers practical wisdom for sustainable growth.
Join us to discover why playing the long game might be your best shot at breaking through the pipeline paradox.
Eager for more insights and tips?
Check out the C-Suite Lounge, where Jen shares her latest tips, tricks, insights, and lessons learned. https://www.linkedin.com/newsletters/the-c-suite-lounge-7233827798547636225/
Looking for more personalized support? Get in touch with Jen and her team: https://www.vye.agency/contact
4 Apr 2025
Get Real ROI From Your Marketing Dollars
Want to know how to turn your fancy marketing metrics into actual leads and revenue?
In this inaugural episode of Between the Silos, Jen Lawrence, CEO of Vye, sits down with marketing veteran Sarah Cords, VP of Client Strategy and Experience, to dig into why companies struggle to see the value in their marketing investments.
Whether you're working with a marketing agency that's not producing results to justify their invoice, or you're seeing the website traffic you want but no actual sales, Sarah Cords has seen it all — and she's sharing how to overcome these barriers.
If you are a marketing director or business leader who is wondering if your marketing dollars are being flushed down the drain, then this one's for you.
Eager for more insights and tips?
Check out the C-Suite Lounge, where Jen shares her latest tips, tricks, insights, and lessons learned.
Looking for more personalized support? Get in touch with Jen and her team here.
Who has been a guest on Between the Silos
Names identified in recent episode analyses. Showing up to five guests.
Daria Malin
Julia Howard
Zane DeZeeuw
Rachael Horn
Nicole Klein
Podcast Authority Score: 17 / 100
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