12 - Karen Reyburn on why accountants are more creative than they think
Karen Reyburn is a CPA-turned-marketer who runs PF, a marketing agency built exclusively for accountants and bookkeepers. In this episode, James and Karen dig into how AI is reshaping marketing for accounting firms, why referrals aren't as simple as they seem, and how accountants can tap into their own creativity to build a marketing engine […]
23 Sept 2026
12 - Inside the habits and systems driving Seamless SMSF’s standout culture with Taryn Holman
James Rose talks with Taryn Holman of Seamless SMSF about building culture by design. They explore hiring for fit, creating high-trust teams, and using experiences to strengthen relationships with clients and peers. Topics covered Resources
27 May 2026
11 - Sales for accountants who hate selling with James Sundin
James Sundin is the co-founder and Chief Evangelist at R.E.P.R.E.S.E.N.T. He's spent 16 years getting good at the one thing most accountants dread: sales. In this chat he makes the case that selling isn't being pushy, it's helping people buy. He lays out exactly how a firm can win the right clients without chasing anyone. […]
22 Apr 2026
10 - Building better managers in accounting firms with Rob Pillans
James Rose talks with Rob Pillans of Planet Consulting about why accounting firms often overlook learning and development. They explore the shift from technical to non-technical skills as people become managers, common gaps in delegation and communication, and how firms can build more capable teams through structured training and clearer expectations. Topics covered Resources
8 Apr 2026
9 - Jacqui Trumper on networking as an introvert and building a firm her way
James Rose talks with Jacqui Trumper of Black Cat Accounting about building an efficiency-first firm from the ground up. They explore choosing best-in-class tech over all-in-one systems, improving processes early, and how Jacqui turned networking as an introvert into a growth advantage. Topics covered Resources
18 Mar 2026
8 - Amy Holdsworth thinks firms should free accountants from admin work
James Rose welcomes Amy Holdsworth of Clarity Street to discuss improving operations inside accounting firms. They explore why tech is only a small part of the solution, how poor processes create roadblocks, and why protecting accountant time is key to growth. Topics covered Resources
18 Feb 2026
7 - Building a lifestyle-first accounting business with Meryl Johnston
James Rose hosts Meryl Johnston to discuss lifestyle design for firm owners and the trade-offs it requires. They discuss working backwards from an ideal day, saying no to protect time, reinvesting early into systems and people, and how Meryl stepped back from being CEO while keeping the business growing. Topics covered: Resources:
4 Feb 2026
6 - Inside the habits and systems driving Seamless SMSF’s standout culture with Taryn Holman
James Rose talks with Taryn Holman of Seamless SMSF about building culture by design. They explore hiring for fit, creating high-trust teams, and using experiences to strengthen relationships with clients and peers. Topics covered Resources
14 Jan 2026
5 - John Knight on creating a people-first brand that draws top accounting talent
James Rose speaks with John Knight of businessDEPOT about using brand and culture as a competitive advantage in professional services. They cover attracting entrepreneurial talent, fostering collaboration across disciplines, and what’s changed as the firm has grown and the accounting industry has evolved. Topics covered Resources
3 Dec 2025
4 - Alan FitzGerald on finding clarity in accounting tech and making smarter software decisions
James Rose hosts Alan FitzGerald, founder of Practice Connections and veteran accounting tech advisor, to discuss how firms can cut through the noise and choose software that truly fits. They explore why small firms move faster than the Big Four and what it takes to make tech decisions that actually stick. Topics covered Resources
19 Nov 2025
3 - How to automate your firm the right way with Isaac Perdomo
James Rose hosts Isaac Perdomo, co-founder of automation firm Opzer, to discuss how accounting and professional service firms can scale through smarter automation and process clarity. They talk about where to start and how smarter automation delivers up to 33% more clients even with a smaller team. Topics covered Resources
5 Nov 2025
2- How search funds work (and why accountants excel) with Chris Davey
James Rose meets Chris Davey, founder of Accountica and Search Fund Oz, to discuss the nuts and bolts of search funds and why accountants are uniquely positioned to succeed in ETA. They talk about models, capital, sourcing, and the day-to-day grind so first-timers know where to start and what this business really looks like. Topics […]
14 Oct 2025
1 - Trent McLaren on how to become an intentional networker and build a strong accounting brand
James Rose chats with Trent McLaren, co-founder of Vinyl and long-time accounting industry leader, about how intentional networking and authentic relationships have shaped his success. They discuss why personal connection outperforms marketing spend, how empathy drives client loyalty, and how building in public helped launch Vinyl to thousands of users in months. Topics covered Resources
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