Between2Bs

About Between2Bs

Big ideas & blunt assessments mingle with a bias towards Small Biz - the Between2Bs podcast grinds on what needs fixing in B2SMB.

Publisher

B2SMB Institute

Category

business

Language

en

Explicit

No

First episode

27 Feb 2023

Latest episode

29 Oct 2025

Latest episodes

57 episodes in the feed.

1. 

   29 Oct 2025

   The Smart Money Is on Data: Equifax’s Erik Trusler & Michael Marino

   Equifax experts Erik Trusler and Michael Marino explain how AI and alternative data empower SMBs by making "thin file" businesses visible beyond traditional credit scores in this interview.

2. 

   15 Oct 2025

   The AI2SMB Playbook You’ve Been Waiting For

   B2SMB partnership experts Kelly Benish and Bernhard Friedrichs explain how to shift from transactional to strategic partnerships by treating AI as a collaborator.

3. 

   8 Oct 2025

   Is AI Still in Diapers?

   Tech influencer John Lawson discusses why 77% of SMBs remain in their AI infancy, sharing insights from his extensive career.

Who has been a guest on Between2Bs

Names identified in recent episode analyses. Showing up to five guests.

• Erik Trusler
• Michael Marino
• Kelly Benish
• Bernhard Friedrichs
• John Lawson

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

YouTube views

3,127

Score snapshot 15 Sept 2025

Apple Podcasts (US)

5.0 / 5

1 ratings

Podcast Authority Score: 36 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

35

Social presence

0

YouTube

68

Engagement

27

Contact Between2Bs

Guest appearances

Books guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.