Beyond Beauty powered by WithSplice is the podcast for beauty business owners who know there's more to success than perfect technique.
Hosted by Layo Ogunbanwo, each episode gets real with the minds behind your favourite beauty businesses and tackles the business side no one talks about: the no-shows, the scaling struggles, the money conversations, and the systems that keep things running smoothly.
Whether you're a solo stylist, managing a team, or trying to get into the industry, this podcast explores the practical decisions that make or break your business beyond the beauty chair.
Tips & Strategies to Grow a Successful Beauty Business
What separates struggling beauty businesses from successful ones?
For the final episode of this season of Beyond Beauty, Layo Ogunbanwo breaks down the patterns, systems, and decisions that consistently drive growth.
Drawing from the conversations, lessons, and experiences shared throughout the season, this episode delivers practical insights beauty entrepreneurs can apply immediately.
What you’ll discover:
• Why specializing can grow your business faster
• The importance of knowing your numbers
• How booking systems and automation improve operations
• Why customer service drives retention
• The habits of consistently successful beauty businesses
Perfect for:
Beauty entrepreneurs ready to move from struggling to structured growth.
25 May 2026
Building a Beauty Unicorn: From Instagram Page to Nigeria’s First Hair Lab
What happens when curiosity meets execution?
In this episode, Layo Ogunbanwo sits with Remi Martins to explore how a simple Instagram page evolved into one of the most innovative concepts in the beauty space.
From product failures to research, experimentation, and building a lab from scratch, this conversation challenges what’s possible in beauty.
What you’ll discover:
• How to build a D2C beauty brand from scratch
• The transition from importing to innovation
• Lessons from product failure and recovery
• What it takes to build something entirely new
• The future of beauty and lab-based products
Perfect for:
Entrepreneurs, innovators, and beauty founders thinking beyond traditional business models.
18 May 2026
From Lawyer to Beauty Mogul: Building Nigeria’s Premier Natural Hair Academy
Sometimes, the vision doesn’t make sense, until it works.
In this episode, Layo Ogunbanwo sits with Kemi Lewis to talk about building a business from conviction, structure, and long-term vision.
From leaving law to creating one of Nigeria’s leading natural hair platforms, this conversation explores growth, delegation, training, and building something that lasts.
What you’ll discover:
• How to build a business from personal frustration
• The role of structure in scaling
• Why delegation is key to growth
• Building a team and training the right people
• Turning a service business into an academy
Perfect for:
Beauty founders, service providers, and entrepreneurs building long-term businesses.
11 May 2026
Pivoting and Starting Over
Not every business works, and not every failure is avoidable.
In this episode, Layo Ogunbanwo sits with Morenike Bakare to talk about the reality of building, failing, and starting again.
From scaling too quickly to burnout, misalignment, and hard personal truths, this conversation explores what really happens when a business doesn’t go as planned, and what it takes to move forward.
What you’ll discover:
• Why doing too much too soon can hurt your business
• The role of self-awareness in entrepreneurship
• When to pivot and when to let go
• The emotional reality of failure
• Lessons from starting over with clarity
Perfect for:
Entrepreneurs, beauty business owners, and anyone navigating setbacks or considering a pivot
4 May 2026
Inside the Beauty Ecosystem: What I’ve Learned Running Beauty in Lagos
The beauty industry is growing, but not always in the right direction.
In this episode, Layo Ogunbanwo sits with Ezinne Alfa, founder of Beauty in Lagos, to unpack the realities of the beauty ecosystem, from media influence to education gaps and the disconnect between founders and customers.
This conversation gives a deeper look into what’s shaping the industry today and what needs to change for it to grow sustainably.
What you’ll discover:
• Why education is missing in the beauty industry
• The disconnect between beauty founders and customers
• How social media is shaping business growth
• What separates thriving businesses from struggling ones
• Why referrals still outperform most marketing strategies
• The importance of standards, expertise, and positioning
Perfect for:
Beauty entrepreneurs, content creators, and industry stakeholders looking to understand the bigger picture of the beauty space.
27 Apr 2026
Show Me the Money: What Banks & Investors Really Look for in Beauty Businesses
A beautiful brand is not enough.
In this episode, Layo Ogunbanwo sits down with Joy Adesanya, Group MD of AJ Skylar and founder of Braiding Vault, to break down what it really takes to build a beauty business that can attract funding, scale, and expand internationally.
From financial discipline to business structure and long-term vision, this conversation highlights the gap between running a business and building one that investors actually trust.
What you’ll discover:
• What investors and banks actually look for in beauty businesses
• Why structure matters more than aesthetics
• The importance of knowing your numbers and tracking performance
• Lessons from scaling Braiding Vault across markets
• Common financial mistakes beauty founders make
• Alternative ways to fund your business
Perfect for:
Beauty founders, entrepreneurs, and anyone looking to scale, attract funding, or build a sustainable business.
20 Apr 2026
The Client Round Table: What Beauty Customers Really Think (But Never Tell You)
Think you understand your clients?
You might want to think again.
In this eye-opening episode, host Layo Ogunbanwo sits down with Toyosi Alexis and Precious Omoregie to unpack the real thoughts, expectations, and frustrations beauty customers have, but rarely say out loud.
From poor service experiences to pricing, accessibility, and the gap between what brands think they’re offering vs what clients actually experience, this conversation is honest, unfiltered, and necessary.
What you’ll discover:
• Why many beauty businesses misunderstand their customers
• The real reason clients don’t return (it’s not always price)
• How poor structure affects customer experience
• Accessibility gaps in beauty spaces most people ignore
• The truth about influencer marketing vs real loyalty
• Simple ways to improve your client experience immediately
Perfect for:
Beauty entrepreneurs, salon owners, and service providers who want to better understand their customers and improve retention.
25 Aug 2025
Surviving the December Rush
Host Layo Ogunbanwo, Founder & CEO of Splice, guides beauty business owners through surviving the December rush with strategies for planning, pricing, and maintaining sanity.
18 Aug 2025
What Do Clients Really Want? | Ft Subuola Oyeleye & Valerie Ike
Beauty business owners Valerie Ike and Subuola Olaleye reveal client desires and booking behaviors, offering insights to transform client service in this interview.
11 Aug 2025
Your Customer Loved the Service... So Why Didn't They Come Back? | Onyeka Michael Ugu
Onyeka Michael-Ugu, Founder of Hello Perfect Aesthetic and Laser Clinics, shares how to build lasting client loyalty beyond great service in this interview.
4 Aug 2025
Hiring is Hard. Retention is Even Harder.
Dupe Talabi, founder of TasalaHQ, shares her proven strategies for retaining employees long-term in the beauty industry, offering insights into building a thriving workplace culture.
28 Jul 2025
Building a Business That Doesn't Drain You
Host Layo Ogunbanwo interviews wellness expert Funmto Ogunbanwo on building a beauty business sustainably and avoiding burnout for entrepreneurial well-being.
14 Jul 2025
Can Tech Really Make Life Easier for Beauty Businesses? Here’s the Truth!
Host [Host Name] explores how technology streamlines beauty businesses, revealing its true impact on efficiency and growth for entrepreneurs.
7 Jul 2025
The Power of Social Media for Beauty Brands — What Actually Works?
Ayodeji Awonuga, founder of Studio Concierge, discusses social media strategies that beauty brands can implement to attract clients and scale their businesses in this interview episode.
30 Jun 2025
How To Stop No-Shows From Draining Your Business
Cynthia Ugo, founder of Beautish NG, discusses with host Layo Williams how beauty businesses can implement boundaries and deposits to reduce no-shows and protect their time in this interview.
23 Jun 2025
Doing everything yourself? Let’s talk growth
Psalmuel Joseph of 25Pskyn discusses transitioning from a solo operation to building a team, identifying the right time to hire, and scaling a business while maintaining standards in this interview.
16 Jun 2025
10 Years In: The Real Struggles of Running a Beauty Biz
Founders Koyinsola Vera-Cruz and Onyekachi Iroha discuss the challenges and lessons learned while building and maintaining a beauty business in Nigeria over the past decade in an interview with Layo.
11 Jun 2025
Introducing Beyond Beauty
The Beyond Beauty podcast introduces a community for beauty professionals, focusing on the challenges and financial realities of running a beauty business.
Who has been a guest on Beyond Beauty Podcast
Names identified in recent episode analyses. Showing up to five guests.
Subuola Oyeleye
Valerie Ike
Onyeka Michael-Ugu
Dupe Talabi
Funmto Ogunbanwo
Podcast Authority Score: 29 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
58
Social presence
0
YouTube
0
Engagement
0
Contact Beyond Beauty Podcast
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