Beyond Innovation

About Beyond Innovation

The Beyond Innovation Podcast hosts frank conversations with leaders from B2B technology-driven organizations which make innovation a reality. Change-makers, complex problem solvers, designers, engineers, and strategists sit down with OCTO's founder, Justin Sirotin, to talk through their experiences and approaches to innovation, experimentation, leadership, strategy, systems thinking, and growth. You'll hear how they get comfortable with the uncomfortable, connect the dots, and embrace risk. Join us as we go Beyond Innovation to explore real-world examples, personal stories, and insights to inspire, entertain and inform.

Publisher

OCTO PD

Category

arts

Language

en

Explicit

No

First episode

24 Jan 2022

Latest episode

5 Jan 2026

Latest episodes

21 episodes in the feed.

1. 

   5 Jan 2026

   It Starts with Product - A Catalyst for Momentum

   In this episode of Beyond Innovation, Justin Sirotin, Founder & CEO of OCTO and Lynn Rakowsky, Director of Strategy, discuss how product connects to your strategic narrative and brand activations. You'll walk away with a clear line of sight to understand how you can better connect these core elements for your organization to accelerate your growth.

2. 

   9 Dec 2025

   Get Out of Your Own Way - Create the Space for Momentum

   In this episode of Beyond Innovation, Justin Sirotin, Founder & CEO of OCTO, and Lynn Rakowsky, Director of Strategy, discuss getting out of your own way through thoughtful examination and connection of three core elements to your success - your strategic narrative, product, and activations.

3. 

   20 Oct 2025

   Loose vs. Tight Organizations

   In this episode of Beyond Innovation, Justin Sirotin, Founder & CEO of OCTO and Lynn Rakowsky, Director of Strategy, discuss the idea of loose vs. tight organizations. You'll walk away with an understanding of the difference between loose vs. tight organizations, how you can identify what you and your organization are, and what that means for you.

Podcast Authority Score: 17 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

33

Social presence

0

YouTube

0

Engagement

0

Contact Beyond Innovation

Guest appearances

Books guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.