Welcome to "Beyond Marketing," a podcast where we break free from the ordinary and dive headfirst into the extraordinary world of marketing. If you're as weary as I am of the same old marketing jargon and predictable strategies, then this podcast is your escape hatch into the wild, uncharted territories of creativity.
I'm your host, Jim Rodin, a marketing enthusiast with an unquenchable thirst for innovation. Join me and my guests as we embark on an exhilarating journey that goes beyond the norms, beyond the expected, and way beyond the conventional marketing playbook.
Most B2B companies run ads expecting leads… and end up disappointed.
In this episode, I break down why B2B advertising doesn’t work the way people think - and why it’s not actually the ads that are the problem.
You’ll learn:
Why B2B buying decisions are completely different from B2C
Why no one buys high-ticket services from a single ad
The real role of advertising in B2B
How to use ads to support sales instead of replacing it
What actually drives deals: relationships, trust, and conversations
If you’ve ever felt like your campaigns are attracting the wrong people or not converting at all - this episode will give you a completely different perspective.
14 Apr 2026
31. The marketing triangle
Most people think marketing is about tactics — but we’ve found it usually comes down to something much simpler.
In this episode, we explore the idea of the “marketing triangle” and why time, money, and knowledge are the three variables that quietly shape every result. We talk about what happens when one of them is missing, why throwing money at marketing can backfire, and how to make smarter decisions depending on where you are.
It’s a practical way to rethink how you approach growth — without illusions or shortcuts. Tune in if you’ve ever felt like marketing should be working… but isn’t.
7 Apr 2026
30. Why putting SEO on pause is a bad idea?
It’s tempting to hit pause — especially when budgets get tight and results don’t feel immediate.
In this episode, we unpack why stopping SEO isn’t just a break, but often a step backwards. We talk about how visibility really works, why consistency quietly compounds over time, and what actually happens when you disappear while your competitors keep going. We also explore smarter ways to scale down without losing everything you’ve built.
Tune in if you’ve ever wondered whether “just a short pause” is really that harmless.
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