We believe marketing isn’t just about brands, it’s about the people behind them.
Beyond Marketing, The Podcast is a space to uncover their stories. The ones built on career pivots, lived challenges, bold bets, cultural roots, and moments of clarity. We bring together the voices shaping the future, marketers, creators, founders, and storytellers, to share the truths that don’t make the press releases.
Unfiltered, human, real. Because in an industry obsessed with the next big trend, we pause to ask: Who’s really behind it all? And in that question, we reveal what truly goes #BeyondMarketing.
S6 Ep 19 | Can You Build a Personal Brand Without Losing Yourself? Ft. Inês Aguiar, Portuguese Actress
Can you build a personal brand without losing yourself along the way?
In this episode of Beyond Marketing, The Podcast, Maira Genovese, Founder and CEO of MG Empower, sits down with Inês Aguiar, one of Portugal’s most recognised actresses.
Inês shares how she began acting as a teenager, learned to navigate rejection and found the confidence to keep showing up, even when she did not feel ready.
Together, Maira and Inês explore personal branding, the pressure to share more online and how social media can support a bigger professional ambition while protecting your identity and private life.
From working alongside her twin sister to dreaming of an international career and Hollywood, Inês offers an honest perspective on trusting your work, embracing uncertainty and pursuing opportunities on your own terms.
15 Oct 2026
S6 Ep 18 | The Courage to Become Who You Truly Are Ft Florencia Sosa
What happens when the life you built no longer feels like the life you need?
In this episode of Beyond Marketing, Maira Genovese, founder and CEO of MG Empower, sits down with Argentine entrepreneur, angel investor and Influencer Florencia Sosa for an honest conversation about identity, ambition and personal reinvention.
Florencia shares how years of responsibility and external pressure led her to pause, listen to her body and her mind, and ask what she truly wanted. Together, Maira and Florencia explore modern leadership, the limitations of labels, building trust through a personal brand and why the traditional influencer model is changing.
From supporting founders and exploring new opportunities to learning how to place herself at the centre of her own story, Florencia opens up about navigating uncertainty, living more intentionally and finding freedom in not having all the answers.
1 Oct 2026
S6 Ep 17 | How to Reinvent Yourself After Your Biggest Success Ft. Daniella Helayel fashion Designer & Creative Consultant
In this episode, Daniella Helayel, fashion designer, entrepreneur and founder of ISSA London, sits down with Maira Genovese, Founder & CEO of MG Empower, to explore the extraordinary journey that took her from leaving Brazil to building one of London's most recognisable fashion brands.
From unexpectedly dressing Catherine, Princess of Wales, for her engagement announcement, to seeing ISSA stocked in 450 stores across 48 countries, Daniella reflects on the defining moments that shaped her career.
Together, they explore how she helped introduce Havaianas to the UK, reinvented herself as a creative consultant and strategic adviser, and why, more than a decade later, she's embracing the challenge of building her next chapter.
A conversation about entrepreneurial instinct, resilience, reinvention, and why your greatest achievement should never stop you from building what's next.
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
Apple Podcasts (US)
5.0 / 5
1 ratings
Spotify
5.0 / 5
3 ratings
Podcast Authority Score: 36 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
60
Social presence
0
YouTube
0
Engagement
32
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