A podcast of the ANA Center for Brand Purpose, Beyond Profit serves up inspirational and insightful interviews with today’s foremost leaders in the purpose movement.
Hosted by Ken Beaulieu, head of the ANA Center for Brand Purpose, this podcast will help you learn about the power of purposeful marketing and why being a force for good and for growth can be a game-changer in a competitive marketplace.
As partner and CEO at Junxion, an award-winning consultancy and certified B Corp, Mike Rowlands doesn’t need convincing about the shifting role of business. He believes that to meet the high expectations of customers, companies must develop a social purpose that leads to a greener, more socially just economy. Brands that fail to meet their obligations to society, he maintains, will simply fall by the wayside. However, becoming purpose-led is more challenging than ever. According to a survey by the ANA Center for Brand Purpose and The Internationalist, 76 percent of marketers said it is more difficult now to build a truly purposeful brand than in the past, and 71 percent said purpose is more difficult to express authentically through marketing and advertising. Even more troubling, 76 percent of respondents said a purpose gap exists now between companies’ state values and the actions they take. In this final episode of Beyond Profit, a podcast of the ANA Center for Brand Purpose (http://www.ana.net/brandpurpose), Mike joins host Ken Beaulieu to discuss the myriad issues at play and how to shift to a purpose economy. Based in Vancouver, Canada, Mike is accomplished entrepreneur, consultant, and advisor who has spent more than 20 years working to catalyze social responsibility and sustainability with organizations on four continents.
24 Dec 2024
The Value of Brand in Driving Purpose
As market realities and consumer attitudes shift and evolve, often at breakneck speed, businesses that remain adaptable, and never lose sight of the brand’s heritage and true purpose, can deliver bottom-line growth, even in times of economic uncertainty. It’s an argument that is not lost on Alison Clark. The brand management and marketing expert, who has worked for both for-profit and nonprofit organizations, has a long history of employing what she calls “structured flexibility” to drive sustained brand awareness, ensure brand health, and achieve targeted outcomes. Most recently, as a senior director at United Services Organizations, she led a successful, enterprise-wide brand transformation to drive the nonprofit’s mission, reach new generations of donors, and build a future-ready revenue stream. In this episode of Beyond Profit, a podcast of the ANA Center for Brand Purpose (http://www.ana.net/brandpurpose), Alison joins host Ken Beaulieu to discuss the importance of brand and its alignment with purpose, her great work at the USO and the lessons learned, and whether the ideals of brand purpose are still relevant today.
10 Dec 2024
Advancing Diversity and Inclusion in STEAM
Jordan Weiss, cofounder and president of Diversity in Action, joins Ken Beaulieu to discuss the essence of promoting diversity in STEAM and championing inclusivity amidst growing backlash.
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
YouTube views
65,788
Score snapshot 15 Sept 2025
Podcast Authority Score: 62 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
65
Social presence
0
YouTube
76
Engagement
68
Contact Beyond Profit Podcast
Guest appearances
Books guests
Based on episode analysis; this does not confirm that the show is currently accepting guests.
Host of Beyond Profit Podcast?
Claim your podcast to manage its listing and keep your show details accurate.
Pod Engine is an independent podcast discovery and analytics service and is not affiliated with or endorsed by this podcast. Artwork and show content belong to their owners. Full legal notice.
Explore this show Podcast research with Pod Engine
