About Beyond Revenue – Narratives of Revenue Leaders [mit Michael Jäger]
20 minutes. One GTM leader. Real wins, real fails, zero filler.
Beyond Revenue is the weekly show for B2B leaders who want practical insight from the people actually in the arena, across sales, marketing, RevOps, and the C-suite. Host Michael Jäger keeps it honest and specific so you leave every episode with at least one thing worth trying.
Like what you hear? Follow the show, share it with your team, and leave us a rating ✨
Want to submit a guest speaker request or be invited on the show yourself? Get in touch at: beyondrevenuepodcast@cremanski.com
The Revenue Side of M&A: A GTM Leader’s Reality Check with Franziska Schneider
Post merger integration looks clean from the outside. Inside, you're running two marketing functions while building a third. So what does the revenue side of M&A really look like?
Franziska Schneider, VP of Marketing at nilo, the employee mental health platform, joins Michael Jäger to share what she learned helping integrate marketing through the Likeminded and nilo merger, while keeping pipeline and revenue moving in about ten weeks.
In this episode:
✌️ Win #1: The old school integration plan. One spreadsheet, one owner per task, strict prioritisation and weekly check ins.
✌️ Win #2: Business strategy first. Founder and team lead workshops that aligned the new company on a quality leader positioning before any brand work.
🌱 Fail: Expecting 1+1 to equal 2. Why overlapping pipeline and fading merger hype meant resetting the baseline.
Whether you're preparing for an acquisition or living through one, this episode is a practical reality check for GTM leaders on making M&A work for revenue.
Connect with Franziska:
🔗 LinkedIn: https://www.linkedin.com/in/franziska-schneider-rt/🔗
nilo: https://www.nilohealth.com
🎙️ Beyond Revenue is hosted by Michael Jäger, Managing Partner at Cremanski & Company. New episodes every Friday.
⏱️ Episode's timestamps
00:00 · Intro
01:05 · Franziska & nilo's background
02:39 · What post merger integration feels like04:40 · Building a third function
05:27 · People, process or tech06:13 · When to involve marketing in M&A
07:12 · Win #1: The spreadsheet integration plan
08:49 · Win #2: Business strategy first
10:27 · The fail: why 1+1 isn't 2
12:03 · Key takeaways
14:13 · What AI would change
14:37 · Where to find Franziska
23 Oct 2026
ABM: What Actually Turns Target Accounts Into Pipeline with Mafalda Johannsen
Your account based marketing (ABM) campaign hit the right accounts with the right message. So why is pipeline still flat
Mafalda Johannsen, Director of Commercial Strategy at N.Rich, joins Michael Jäger to explain why ABM is a strategy you run in a loop, and what actually turns target accounts into pipeline: trusted signals, account context and outreach that earns the call.
In this episode:
✌️ Win #1: Signals where sales works. Hot and warm accounts synced to the CRM, plus an AI agent that sends BDRs account research in Slack.
✌️ Win #2: The new CMO trigger. Three webinar invites, zero registrations, then the prospect asked for a call.
🌱 Fail: The gifting campaign that exposed bad contact data.
Whether you're running ABM, leading sales or aligning a GTM team, this episode shows how to turn intent signals into pipeline your sales team will act on.
Connect with Mafalda:
🔗 LinkedIn: https://www.linkedin.com/in/mafalda-johannsen
🔗 N.Rich: https://nrich.io/
🎙️ Beyond Revenue is hosted by Michael Jäger, Managing Partner at Cremanski & Company. New episodes every Friday.
⏱️ Episode's timestamps
00:00 · Intro & Mafalda's background
01:21 · The ABM visibility gap
05:00 · ABM is a strategy, and no Thermomix
08:21 · Which signals should trigger sales action
10:31 · Win #1: Signals in the CRM + AI account research
15:05 · Win #2: The new CMO trigger
18:20 · The fail: unstructured ABM and bad contact data
22:01 · Key takeaways
24:28 · ABM across the full funnel
25:31 · Where to find Mafalda
16 Oct 2026
GTM Enablement: The Missing Layer in Your AI Strategy with Ambre Jeanneau
Your AI strategy has a missing layer: GTM enablement. Without it, new tools and processes never become how your team actually works.
Ambre Jeanneau, Principal, GTM Enablement at Cremanski & Company, who has built enablement functions from scratch three times, joins Michael Jäger to break down what really drives adoption: changing behaviour, embedding it in daily work and earning trust early.
In this episode:
✌️ Win #1: Embed it in the day to day. Why a new sales methodology only sticks once it lives in deal qualification, the process and the CRM.
✌️ Win #2: Quick wins first. How early, visible improvements build the buy in and momentum a six month programme need
🌱 Fail: One programme for every market. Why copying an enablement programme into a new region led to low adoption.
Whether you lead enablement, sales or RevOps, this episode shows you how to turn strategy into habits your teams actually adopt.
Connect with Ambre:
🔗 LinkedIn: https://www.linkedin.com/in/ambre-jeanneau-enablement/
🎙️ Beyond Revenue is hosted by Michael Jäger, Managing Partner at Cremanski & Company. New episodes every Friday.
🛎️ Follow us on Spotify
⏱️ Episode's timestamps
00:00 Intro: GTM enablement and AI strategy
00:50 Driving execution and adoption
01:36 The one hour training myth
02:21 Strategy vs consistency
03:09 The underrated skill: behaviour change
04:01 Win #1: Embedding a sales methodology in daily work
05:23 Win #2: Quick wins for buy in
06:33 The fail: one programme for every market
08:29 Key takeaways
10:39 Where to find Ambre
Who has been a guest on Beyond Revenue – Narratives of Revenue Leaders [mit Michael Jäger]
Names identified in recent episode analyses. Showing up to five guests.
Ellen Lina Schmitt
Maren Kaspers
Tycho Luijten
Jillian Als
Ben Bauer
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
Spotify
5.0 / 5
16 ratings
Contact Beyond Revenue – Narratives of Revenue Leaders [mit Michael Jäger]
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Questions about Beyond Revenue – Narratives of Revenue Leaders [mit Michael Jäger]
Who hosts Beyond Revenue – Narratives of Revenue Leaders [mit Michael Jäger]?
Michael Jäger host the show. Published by Cremanski and Company.
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The show publishes weekly, based on its RSS feed.
Does Beyond Revenue – Narratives of Revenue Leaders [mit Michael Jäger] take guests?
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