Beyond The Billboard

About Beyond The Billboard

A Podcast about insightful & topical Out of Home advertising discussions with key industry experts created to educate and inspire. Join OOH Experts and Co-Hosts; Livia Brown & Kirsty Carlson as they go Beyond The Billboard to discover the world inside Out of Home.

Publisher

Kirsty Carlson & Livia Brown

Category

business

Language

en

Explicit

No

First episode

27 Feb 2024

Latest episode

29 Oct 2026

Latest episodes

79 episodes in the feed.

1. 

   29 Oct 2026

   The Power of Static and Digital OOH with Samy Naidu

   Static or Digital OOH? How do you strike the right balance, and is there even a perfect split? In this episode of Beyond the Billboard, we sit down with Executive Director at Provantage, Samy Naidu, to unpack the power of both static and digital Out of Home and the role each plays in building effective media strategies. We explore different perspectives on finding the right balance, what brands and planners should consider when shaping their OOH media plans, and how the two formats can work t...

2. 

   22 Oct 2026

   Nedbank: A Client's Point of View of OOH with Samu Makhathini

   We sit down with Samu Makhathini, Head of Group Media at Nedbank to explore the role OOH plays in their media mix. From building brand awareness and connecting with consumers to measuring effectiveness and demonstrating value, we unpack how Nedbank approaches OOH, what drives investment decisions, and what clients really expect from the channel. We also explore the crucial role of creativity in making OOH campaigns stand out, why great creative execution can make all the difference, and Samu ...

3. 

   8 Oct 2026

   OOH's Role in the Modern Media Mix with Bianca Sidelsky

   In this episode we sit down with Bianca Sidelsky, Group Strategy and Innovation Director at PHD, to explore what earns OOH a place in a brand’s media strategy. From building awareness and credibility to working alongside TV, radio and digital, Bianca shares why effective planning starts with the business objective. We discuss creative that works for OOH, how billboards spark conversations on social media, and why brands need to balance immediate sales with long-term brand building. An honest ...

Who has been a guest on Beyond The Billboard

Names identified in recent episode analyses. Showing up to five guests.

• Nichole Shub
• Ricardo Lopes
• Tanner Rock

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

YouTube views

851

Score snapshot 15 Sept 2025

Spotify

5.0 / 5

5 ratings

Podcast Authority Score: 48 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

43

Social presence

0

YouTube

72

Engagement

60

Contact Beyond The Billboard

Guest appearances

Books guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.