This isn’t just the fluffy s*** you see on social media.
Join me Sophie Milliken, Founder and CEO at modern PR agency Moja, along with my industry-expert guests, as I show you how to raise your profile.
Each week I cover topics like, awards, PR, speaking, social media and of course, the power of podcasting – essentially all the good stuff. Whether you’re a budding start-up or a seasoned entrepreneur, this podcast will help you get known in your industry.
Let’s go Beyond the Bio.
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Let's connect:
LinkedIn: www.linkedin.com/in/sophie-milliken (http://www.linkedin.com/in/sophie-milliken)
Instagram: www.instagram.com/moja_sophie/ (http://www.instagram.com/moja_sophie/)
Twitter: www.twitter.com/Moja_Sophie (http://www.twitter.com/Moja_Sophie)
Want to feature as a guest? Give your pitch at https://www.sophiemilliken.co.uk/btb (https://www.sophiemilliken.co.uk/btb) to tell me what you’ve got to say.
169: PR Special with Evan Boyer, Chris Norton, Kierian Cameron and Carol Driver
In this week’s episode of Beyond the Bio, Sophie has pulled together some of her favourite conversations on PR. Whether you’re planning your first press push, wondering why your pitches keep going unanswered or trying to work out if your PR is paying for itself, this compilation draws on insight from four guests who’ve spent their careers on both sides of the headline.
This episode covers:
What good PR looks like behind the scenes and why reputation is built over years rather than a single campaign
What journalists are looking for when a pitch lands in their inbox
The pitching mistakes that get founders ignored
Why print coverage still carries weight
How to measure whether your PR is working
Striking the balance between proactive and reactive PR
Guests:
Evan Boyer
LinkedIn: https://www.linkedin.com/in/evanboyer/ (https://www.linkedin.com/in/evanboyer/)
Website: www.leaderspr.com (http://www.leaderspr.com)
Listen to the original episode: https://rss.com/podcasts/beyond-the-bio-with-sophie-milliken/3068584/ (https://rss.com/podcasts/beyond-the-bio-with-sophie-milliken/3068584/)
Carol Driver
Website: www.caroldriver.com (http://www.caroldriver.com)
Instagram: @caroldriver
Facebook community: https://www.facebook.com/groups/howtomaketheheadlineswithcaroldriver/ (https://www.facebook.com/groups/howtomaketheheadlineswithcaroldriver/)
Listen to the original episode: https://rss.com/podcasts/beyond-the-bio-with-sophie-milliken/2828314/ (https://rss.com/podcasts/beyond-the-bio-with-sophie-milliken/2828314/)
Kierian Cameron
LinkedIn: https://uk.linkedin.com/in/cultleader (https://uk.linkedin.com/in/cultleader)
Website: https://brandcult.uk/ (https://brandcult.uk/)
Instagram: @brand.cultuk
Listen to the original episode: https://rss.com/podcasts/beyond-the-bio-with-sophie-milliken/2479493/ (https://rss.com/podcasts/beyond-the-bio-with-sophie-milliken/2479493/)
Chris Norton
LinkedIn: https://www.linkedin.com/in/chrisnorton2/ (https://www.linkedin.com/in/chrisnorton2/)
Website: https://prohibitionpr.co.uk/ (https://prohibitionpr.co.uk/)
Listen to the original episode: https://rss.com/podcasts/beyond-the-bio-with-sophie-milliken/2189682/ (https://rss.com/podcasts/beyond-the-bio-with-sophie-milliken/2189682/)
Connect with Sophie
LinkedIn: linkedin.com/in/sophie-milliken
Instagram: @moja_sophie
Want to be a guest on Beyond the Bio? Do you have interesting ideas to share about how to raise your profile? We want to hear from you! Fill out the submission form here: https://www.sophiemilliken.co.uk/btb (https://www.sophiemilliken.co.uk/btb)
This podcast is brought to you by Moja. Moja is an award-winning modern PR agency working with entrepreneurs and senior executives to get you known in your industry. See how your profile is currently performing: https://mym-btb.scoreapp.com/ (https://mym-btb.scoreapp.com/)
19 Oct 2026
168: Putting Your Best Award Entry Forward with Sophie Milliken
What separates an award entry that makes the shortlist from one that gets passed over, when both businesses are doing equally good work?
In this solo episode, Sophie shares her practical advice on writing award entries, drawing on years of helping founders and senior leaders put themselves forward for recognition. She covers what judges are looking for, the mistakes that cost entrants marks, and the simple steps many people skip when they are rushing to meet a deadline. Sophie explains why you should always ask someone else to read your entry before you submit it, ideally a person who doesn’t know your business well enough to fill in the gaps for you. She talks about backing up every claim with evidence, from figures and growth numbers to client feedback, and how to make proper use of the supporting documents section rather than leaving it empty.
She also encourages entrants to get in touch with the organisers if they are unsure about a category or a question, something very few people think to do. The episode then turns to what happens next. If you are shortlisted or win, Sophie walks through how to make the most of it with a press release, social media posts and other ways to keep the recognition working for your profile long after the ceremony.
In this episode, you’ll hear about:
Why a second pair of eyes can improve your entry
Using evidence to support every claim you make
Making the most of the supporting documents section
Contacting the organisers for advice before you submit
What to do if you are shortlisted
How to share a win through press releases and social media
Connect with Sophie:
LinkedIn: linkedin.com/in/sophie-milliken
Instagram: @moja_sophie
Check out the Moja Awards page: https://thisismoja.com/services/awards/ (https://thisismoja.com/services/awards/)
Check out the North East Women of Excellence awards: https://www.northeastwomenofexcellenceawards.com/ (https://www.northeastwomenofexcellenceawards.com/)
Want to be a guest on Beyond the Bio? Do you have interesting ideas to share about how to raise your profile? We want to hear from you! Fill out the submission form here: https://www.sophiemilliken.co.uk/btb (https://www.sophiemilliken.co.uk/btb)
This podcast is brought to you by Moja. Moja is an award-winning modern PR agency working with entrepreneurs and senior executives to get you known in your industry. See how your profile is currently performing: https://mym-btb.scoreapp.com/ (https://mym-btb.scoreapp.com/)
12 Oct 2026
167: The Power of Being Known for Something with Jo Living
What happens when you stop trying to show everything you can do and become known for one thing?
In this episode, Sophie is joined by Jo Living, Founder and CEO of Aces High London, to talk about building a personal brand around an unusual specialism.
After ten years in investment banking, personal loss led Jo to rethink her career and eventually build a business around poker. With no background in marketing or personal branding, she had to work out how to position herself, build credibility and get people to take notice.
Jo has also had to challenge some fairly entrenched perceptions of poker along the way, moving the conversation away from gambling, bluffing and boys’ nights and towards the skills that translate directly into business, including decision-making, negotiation, communication and confidence.
Sophie and Jo discuss why being known for something specific can make your personal brand stronger, how having a clear point of view helps you stand out and whether choosing a niche risks boxing you in. They also look at the role PR has played in building Jo’s profile and creating opportunities.
In this episode, you’ll hear about:
Jo’s move from investment banking to entrepreneurship
Building a personal brand from scratch
Why an unusual specialism can become an advantage
Challenging perceptions and developing a clear point of view
Using PR to build credibility and open doors
The benefits and potential risks of becoming known for one thing
Connect with Jo
Linkedin: https://www.linkedin.com/in/joliving/ (https://www.linkedin.com/in/joliving/)
https://www.linkedin.com/company/aceshighlondon/home/ (https://www.linkedin.com/company/aceshighlondon/home/)
https://www.aceshighlondon.com/ (https://www.aceshighlondon.com/)
Connect with Sophie
LinkedIn: linkedin.com/in/sophie-milliken
Instagram: @moja_sophie
Want to be a guest on Beyond the Bio?
Do you have interesting ideas to share about how to raise your profile? We want to hear from you! Fill out the submission form here: https://www.sophiemilliken.co.uk/btb (https://www.sophiemilliken.co.uk/btb)
This podcast is brought to you by Moja. Moja is an award-winning modern PR agency working with entrepreneurs and senior executives to get you known in your industry. See how your profile is currently performing: https://mym-btb.scoreapp.com/ (https://mym-btb.scoreapp.com/)
Inside a recent episode
020: Creating a Multi-Layered Visibility Strategy with Lisa Johnson
Published 11 Dec 2023 · Transcript excerpt
[…] Not that visible and actually I didn't quit my city job the whole time I had the wedding business I was still in my 95 I did it on the side and well yeah and juggled twins you were four at the same time so it was a crazy time for me but I wasn't that visible and I think that you know when I first started that business I didn't really understand business at all and so I didn't understand the need to be visible and it was only once I started learning about business and visibility that it started to actually work and start making a profit. Wow and you obviously got into it big time and it really really worked out for you but then you moved from the wedding industry through into the consultancy and into what you've got now so did your approach to being visible change between different industries? […]
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