Beyond the Book

About Beyond the Book

Writing a nonfiction book is one thing. Publishing it with purpose—and turning it into a powerful platform for your business—is another. You’ve poured your heart into your nonfiction book—and now you’re ready to publish it, market it, and use it to grow your business. But with so many book publishing options (self-publishing, hybrid, traditional), how do you choose the best one for your goals? Welcome to Your Path to Book Publishing—the podcast that guides nonfiction business and self-help authors through the five essential phases of the author journey: Book Development, Book Publishing, Author Branding, Launch & Book Marketing, and Beyond the Book. Hosted by publishing strategist Zach Kristensen and powered by Juxtabook, each bite-sized episode helps you answer the real questions: What’s the best book publishing path for me—self-publishing, hybrid, or traditional? How do engage in book marketing effectively? How do I use my book to boost visibility, increase sales, and attract new clients or speaking gigs? This show isn’t just about book publishing—it’s about turning your book into a strategic business asset. Whether you want to build your authority, streamline your marketing, or sell 10,000+ copies in your first year, we’re here to help you make it happen. Turn Your Book Into a Business Asset—Not Just a Passion Project Hit play to discover how to confidently publish your book, launch with purpose, and build a legacy that lasts.

Publisher

Juxtabook

Category

arts · business · education

Language

en

Explicit

No

First episode

31 Aug 2023

Latest episode

27 Oct 2026

Latest episodes

133 of 215 episodes have a transcript.

1. 

   27 Oct 2026TRANSCRIPT

   How to Choose a Hybrid Publisher for Your Business Book

   Host Zach Kristensen guides nonfiction authors in identifying legitimate hybrid publishers and avoiding costly imitation schemes for their business books.

2. 

   12 Oct 2026TRANSCRIPT

   How to Self-Publish Your Business Book and Build the Right Team

   Zach Kristensen interviews author Josh Porter about self-publishing a business book and assembling a successful launch team.

3. 

   5 Oct 2026TRANSCRIPT

   How to Land a Traditional Publisher for Your Business Book

   Zach Kristensen, Cofounder & CEO of Juxtabook, guides nonfiction authors through the realities of traditional publishing for business books in this interview.

Inside a recent episode

How to Choose a Hybrid Publisher for Your Business Book

Published 27 Oct 2026 · Transcript excerpt

[…] And at first, if you hear that, you might say, wait, so if I'm paying, isn't that just a vanity press? It's a fair question, and it's the one you need to be asking. The clearest answer comes from the Independent Book Publishers Association, IBPA. Their definition is simple. A hybrid publisher works like a traditional publisher in every way except one. The author helps pay for publishing. In exchange, the author earns a bigger share of the sales than a traditional deal would pay. Every way except one. That's the part to remember and hold on to. Because it means a real hybrid publisher still acts like a publisher. […]

Who has been a guest on Beyond the Book

Names identified in recent episode analyses. Showing up to five guests.

• Peter Winick
• Frank Rowe
• Marissa Eigenbrood
• Platt Clark
• Emily Crookston

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

Apple Podcasts (US)

5.0 / 5

63 ratings

Spotify

5.0 / 5

5 ratings

Podcast Authority Score: 62 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

76

Social presence

91

YouTube

0

Engagement

77

Contact Beyond the Book

Guest appearances

Does not typically book guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.

Questions about Beyond the Book