Beyond The Capital is the podcast series from SuperTech about the professional services tech scene outside London. It's presented by proftech champion Hilary Smyth-Allen. SuperTech is based in Birmingham, West Midlands, and it is the UK’s only professional services tech supercluster. You can find out more about SuperTech and its work in the region here (here). Follow Beyond The Capital on your favourite podcast app so you don't miss an episode.
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Beyond The Capital is the podcast series from SuperTech that explores the professional services tech scene outside of London. We’re also on the AdviserTech Show podcast feed.
This is a special four-part mini-series in partnership with the Women in Finance Collective, a new network to promote and support women who work in finance and fintech in the Midlands.
In this episode, we spotlight the next generation of women shaping the future of financial services and fintech. Host Hilary Smyth-Allen is joined by Florence Govier, Product Manager at Moneyinfo, and Naya Hemans-Westerway, Business Consultant at Jigsawtree.
They share frank reflections on entering the industry, navigating male-dominated spaces, and why fintech continues to attract ambitious young professionals.
They discuss:
The career journeys that led Florence and Naya into fintech
Why financial services remains a stable but evolving career path
Experiences of being the “only woman in the room” and how confidence, preparation and community help
The reality of ageism and gender bias, and how younger women are pushing for change
Setting boundaries, finding role models, and using networks like the Women in Finance Collective
Links:
To find out more about SuperTech WM click here (https://www.supertechwm.com/).
To find out more about Moneyinfo click here (https://moneyinfo.com/).
To find out more about Jigsaw Tree click here. (https://www.jigsawtree.com/)
To find out more about the Women In Finance Collective click here (https://www.linkedin.com/groups/13235062/).
Hosted on Acast. See acast.com/privacy (https://acast.com/privacy) for more information.
27 Oct 2025
The behavioural psychology of decision-making
Beyond The Capital is the podcast series from SuperTech that explores the professional services tech scene outside of London. We’re also on the AdviserTech Show podcast feed.
This is a special four-part mini-series in partnership with the Women in Finance Collective, a new network to promote and support women who work in finance and fintech in the Midlands.
In this episode, host Hilary Smyth-Allen speaks to Amira Norris, Co-Founder of The Mentor Standard, and Julie Goddard, Business Psychologist and Founder of The Success Architect. They explore the role of behavioural psychology in leadership and decision-making, and how high-stakes environments, such as finance, shape it.
They discuss:
Why clarity matters more than confidence when making decisions
The impact of constant pressure and uncertainty post-Covid
How trust underpins effective leadership and team performance
Avoiding the 'false sense of urgency' in tech-driven change
Rethinking 'imposter syndrome' and why self-doubt can be healthy
Links:
To find out more about SuperTech WM click here (https://www.supertechwm.com/).
To find out more about Moneyinfo click here (https://moneyinfo.com/).
To find out more about Jigsaw Tree click here. (https://www.jigsawtree.com/)
To find out more about the Women In Finance Collective click here (https://www.linkedin.com/groups/13235062/).
To find out more about The Mentor Standard click here. (https://thementorstandard.com/)
To find out more about The Success Architect click here (https://thesuccessarchitect.co.uk/).
Hosted on Acast. See acast.com/privacy (https://acast.com/privacy) for more information.
6 Oct 2025
How can women in finance build their personal brand?
In this episode of Beyond the Capital, part of our Women in Finance Collective mini-series, host Hilary Smith-Allen is joined by Kim Jenkins, Chief Operating Officer of fintech firm Afternoon, and Liz Basten, founder of Kiss My Brand, a marketing agency.
Together, they share their reflections on decades of working in fintech and financial services, tackling barriers and exploring how women can thrive at every stage of their careers. From building a personal brand to navigating career plateaus, from embracing AI to re-setting career purpose, this is a conversation packed with insight, honesty, and practical advice.
They discuss:
The barriers women still face in fintech and financial services, from male-dominated cultures to hidden biases
Why visibility is crucial for career progression and how to build it without feeling like you’re “showing off”
Practical ways to create a personal brand that feels authentic and builds credibility
The role of mentorship, both official and unofficial, in overcoming isolation and accelerating growth
Rethinking career trajectories: pivoting, resetting purpose, and tackling mid-career “stuck” moments
How AI is reshaping roles in finance and why it could create new opportunities for women
The importance of community, like the Women in Finance Collective, in building confidence and support networks
Chapters:
00:00 Introduction to Women in Finance
02:27 Barriers in the Workplace
06:31 Building a Personal Brand
09:17 The Importance of Mentorship
12:40 Navigating Career Progression
15:47 The Impact of AI on Careers
19:09 Finding Purpose and Skills for the Future
Resources:
To find out more about SuperTech click here (https://www.supertechwm.com/).
To find out more about the Women in Finance Collective click here (https://www.linkedin.com/groups/13235062/).
To find out more about Afternoon click here (https://afternoon.co.uk/).
To find out more about Kiss My Brand click here (https://kiss-my-brand.com/).
Hosted on Acast. See acast.com/privacy (https://acast.com/privacy) for more information.
Who has been a guest on Beyond The Capital from SuperTech
Names identified in recent episode analyses. Showing up to five guests.
Sarah Blair
Jane McCance
Lewis Quinn
Dr Catriona Wolfenden
Professor Tim Vorley
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
YouTube views
811
Score snapshot 15 Sept 2025
Podcast Authority Score: 27 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
16
Social presence
0
YouTube
64
Engagement
30
Contact Beyond The Capital from SuperTech
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