About Beyond The Cart: an eCommerce Growth Podcast
Beyond the Cart is your weekly dose of eCommerce advice. Actionable tips, insights and trends in eCommerce marketing.
Biteable size content. Each episode is less than 20 mins
From conversion rate optimisation, paid ads, UGC, international expansion to profitability and beyond.
Every week we invite either a D2C brand founder - who is in the weeds of growing their store or an expert living the eCommerce marketer life.
The only podcast to help both DTC brands and Amazon resellers.
No Fluff, No B.S. You’d have really wanted this Podcast sooner than l
I, Veena Gandhi, CEO of Digital Street Au, explore the crucial role of Customer Experience (CX) in driving brand loyalty and revenue in this episode. Joining me is Jess Cervellon, a CX and retention expert, who shares her insights on why brands should view CX not as a cost center, but as a revenue-generating function.Jess and I discuss: Common mistakes brands make in CX How CX plays a key role in scaling creator-led brands The power of community-building through strategic CX initiativesHow has CX impacted your brand’s growth? Drop your thoughts below!
#consumermarketing (https://www.facebook.com/hashtag/consumermarketing?__eep__=6&__cft__[0]=AZWkwhRo2C7eQVMQH9dBqQdifvVPUnKYNArQBvznAsQgTlt-yLmmz4Hyl40hKMOZI1cfQWQYJhoiU2X4Mo3J7zH6qAHUEKhGNvUO2zSpdKHEh7-OZHj2juGdqghOVzkZgdWFBNRvYqEssGyBain1Guzc21Di7rTsBhsghd-TZtWAlyP_rvSguY7EfNU5341Yq0NAflFieXPS_QLx3I1KV1gz&__tn__=*NK-R) #agencysearch (https://www.facebook.com/hashtag/agencysearch?__eep__=6&__cft__[0]=AZWkwhRo2C7eQVMQH9dBqQdifvVPUnKYNArQBvznAsQgTlt-yLmmz4Hyl40hKMOZI1cfQWQYJhoiU2X4Mo3J7zH6qAHUEKhGNvUO2zSpdKHEh7-OZHj2juGdqghOVzkZgdWFBNRvYqEssGyBain1Guzc21Di7rTsBhsghd-TZtWAlyP_rvSguY7EfNU5341Yq0NAflFieXPS_QLx3I1KV1gz&__tn__=*NK-R) #disruptivemarketing (https://www.facebook.com/hashtag/disruptivemarketing?__eep__=6&__cft__[0]=AZWkwhRo2C7eQVMQH9dBqQdifvVPUnKYNArQBvznAsQgTlt-yLmmz4Hyl40hKMOZI1cfQWQYJhoiU2X4Mo3J7zH6qAHUEKhGNvUO2zSpdKHEh7-OZHj2juGdqghOVzkZgdWFBNRvYqEssGyBain1Guzc21Di7rTsBhsghd-TZtWAlyP_rvSguY7EfNU5341Yq0NAflFieXPS_QLx3I1KV1gz&__tn__=*NK-R) #StrategicStorytelling (https://www.facebook.com/hashtag/strategicstorytelling?__eep__=6&__cft__[0]=AZWkwhRo2C7eQVMQH9dBqQdifvVPUnKYNArQBvznAsQgTlt-yLmmz4Hyl40hKMOZI1cfQWQYJhoiU2X4Mo3J7zH6qAHUEKhGNvUO2zSpdKHEh7-OZHj2juGdqghOVzkZgdWFBNRvYqEssGyBain1Guzc21Di7rTsBhsghd-TZtWAlyP_rvSguY7EfNU5341Yq0NAflFieXPS_QLx3I1KV1gz&__tn__=*NK-R)#marketingagency (https://www.facebook.com/hashtag/marketingagency?__eep__=6&__cft__[0]=AZWkwhRo2C7eQVMQH9dBqQdifvVPUnKYNArQBvznAsQgTlt-yLmmz4Hyl40hKMOZI1cfQWQYJhoiU2X4Mo3J7zH6qAHUEKhGNvUO2zSpdKHEh7-OZHj2juGdqghOVzkZgdWFBNRvYqEssGyBain1Guzc21Di7rTsBhsghd-TZtWAlyP_rvSguY7EfNU5341Yq0NAflFieXPS_QLx3I1KV1gz&__tn__=*NK-R) #creativecollaboration (https://www.facebook.com/hashtag/creativecollaboration?__eep__=6&__cft__[0]=AZWkwhRo2C7eQVMQH9dBqQdifvVPUnKYNArQBvznAsQgTlt-yLmmz4Hyl40hKMOZI1cfQWQYJhoiU2X4Mo3J7zH6qAHUEKhGNvUO2zSpdKHEh7-OZHj2juGdqghOVzkZgdWFBNRvYqEssGyBain1Guzc21Di7rTsBhsghd-TZtWAlyP_rvSguY7EfNU5341Yq0NAflFieXPS_QLx3I1KV1gz&__tn__=*NK-R) #momentmarketing (https://www.facebook.com/hashtag/momentmarketing?__eep__=6&__cft__[0]=AZWkwhRo2C7eQVMQH9dBqQdifvVPUnKYNArQBvznAsQgTlt-yLmmz4Hyl40hKMOZI1cfQWQYJhoiU2X4Mo3J7zH6qAHUEKhGNvUO2zSpdKHEh7-OZHj2juGdqghOVzkZgdWFBNRvYqEssGyBain1Guzc21Di7rTsBhsghd-TZtWAlyP_rvSguY7EfNU5341Yq0NAflFieXPS_QLx3I1KV1gz&__tn__=*NK-R) #BrandEngagement (https://www.facebook.com/hashtag/brandengagement?__eep__=6&__cft__[0]=AZWkwhRo2C7eQVMQH9dBqQdifvVPUnKYNArQBvznAsQgTlt-yLmmz4Hyl40hKMOZI1cfQWQYJhoiU2X4Mo3J7zH6qAHUEKhGNvUO2zSpdKHEh7-OZHj2juGdqghOVzkZgdWFBNRvYqEssGyBain1Guzc21Di7rTsBhsghd-TZtWAlyP_rvSguY7EfNU5341Yq0NAflFieXPS_QLx3I1KV1gz&__tn__=*NK-R)
21 Mar 2025
Get Started With Founders Content
In this episode of Beyond the Cart, I, Veena Gandhi, sit down with Dushyant Baravkar, founder of Bhumi, to explore his journey in building a sustainable brand.Dushyant shares how Bhumi transitioned from physical markets to a strong online presence, the role of humor in content creation, and why authenticity is key to building trust with customers. He also dives into the power of metrics, the importance of in-house content creators, and how AI is shaping the future of brand storytelling.🔹 Key Insights from Dushyant:✅ From Markets to Online – How Bhumi adapted to digital success.✅ Humor = Higher Engagement – Why brands should embrace personality.✅ Authenticity Builds Trust – Customers connect with real stories.✅ Metrics with Context – Data alone doesn’t define success.✅ In-House Creators Drive Growth – Speed and consistency matter.✅ AI in Content Creation – A tool, not a replacement.✅ Daily Documentation Wins – Showcasing the process builds brand loyalty.✅ Beyond Ads – Long-term branding trumps short-term sales.✅ Customer Engagement is Key – Feedback fuels brand evolution.📌 Episode Chapters:00:00 – Introduction to Bhumi and Dushyant's Journey02:49 – The Shift from Physical to Online Presence06:04 – Injecting Humor into Brand Content08:57 – Building Trust Through Authenticity12:06 – Metrics and Measuring Success in E-commerce14:46 – The Role of Content Creators in Brand Growth18:11 – The Impact of AI on Content Creation21:03 – Final Tips for Founders and Closing Remarks🔔 Don’t forget to LIKE & SUBSCRIBE for more expert strategies!👉 Book a call & discover how Digital Street AU can elevate your brand's online presence and profitability: https://www.digitalstreetau.com/📢 Connect with us:🔹 LinkedIn: https://www.linkedin.com/in/veenagandhi/🔹 Facebook: https://www.facebook.com/Veenasdigitalstreet🔹 Instagram: https://www.instagram.com/digitalstreetau/🔹 Tiktok: https://www.tiktok.com/@digitalstreetau
14 Nov 2024
Understanding D2C/Retail Customer Journey Via Mystery Shopping
In this episode my host Marielle, co-founder, Humii and I chat about Understanding D2C/Retail Customer Journey Via Mystery Shopping.
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Whether you're in eCommerce or brick-and-mortar retail, tune in to learn how mystery shopping can elevate your strategy and deliver real-world results for your business.
- When is a good time to know why your customers are not converting?
-What can be done etc?
11 Nov 2024
eMail Marketing Strategy during BFCM & Holiday Season
In this episode we breakdown best email strategies for Black Friday & Cyber Monday.
- How to tackle deliverability
- Segmentation
- How to stand out in the Inbox
- How to make sure your audience opens your email
& Much more
27 Aug 2024
Forecasting For Sustained Growth
In this episode I chat with Matt Putra, CFO, EightX.
In this info packed episode we uncover:
- Managing your marketing to balance growth/sustainability
- Difference between contribution margin and contribution dollars
- How to have a profitable Black Friday Cyber Monday?
- When to start forecasting?
- What to look for in a CFO?
- When to hire a CFO?
and much more
This is one episode you don't want to miss.
25 Jul 2024
TikTok Shop: Everything You Need To Know To Start Selling on TikTok Shop
In this episode I chat with Danil, CEO of Insense.Pro all about TikTok Shop.
- Top tips when setting up TikTok Shop
- How to be profitable on TikTok Shop?
- What is influencer affiliate on TikTok Shop?
- How to be profitable on TikTok Shop?
If you need help in setting up and monetizing TikTok Shop you can contact us: hello@digitalstreetau.com
12 Jul 2024
Episode: 4 Profit: The Only Metric That Really Matters
Most eCommerce store owners, in the name of scaling run behind ROAS, CAC, MER forgetting the key metric: PROFIT- that ensure they stay in business.
In this episode of Beyond the Cart: my guest Carla Penn Kahn of ProfitPeak (https://www.profitpeak.io/) and I delve deep in to:
- Contribution margin
- How to measure paid ads, inventory
- How sales & seasonality can impact contribution margin
This is one episode you wouldn't want to miss.
Getting those numbers right especially in the current economic scenario are more critical than ever.
Connect with Carla LinkedIn (https://www.linkedin.com/in/carla-penn-kahn-0384b0a?miniProfileUrn=urn%3Ali%3Afs_miniProfile%3AACoAAAHaSywBPrH05zlWiAYwmrgWSIoPtGqFje4&lipi=urn%3Ali%3Apage%3Ad_flagship3_search_srp_all%3BW6P0yLs%2BR3SqcApmDS39Qg%3D%3D)
Connect with Veena (Host of the show) LinkedIn (https://www.linkedin.com/in/veenagandhi/)
Sponsored by our eCommerce growth agency: https://www.digitalstreetau.com/
4 Jul 2024
Episode:3 Is UGC dead?
Is User-Generated-Content Dead? PART:1
In this episode my guest, Danil Saliukov, co-founder of Insense and I deep dive in to the ever-evolving landscape of UGC and it's continued relevance.
From helping in decrease CAC (Cost per acquisition) and building trust and loyalty UGC has evolved to the next level in 2024.
Tune in to get valuable insights on how to drive engagement and build trust with authentic user content.
Key Takeaways:
The power of user-generated content in e-commerce.
Leveraging whitelisting ads
How to hire influencers?
Should you hire a content creator in-house?
Important Links https://insense.pro/
https://www.digitalstreetau.com/https://www.digitalstreetau.com/
25 Jun 2024
How to produce effective creative at scale for Meta ads
Creative is the new targeting in Meta ads. In this episode of Beyond the Cart: an eCommerce growth podcast we talk about creating a system to scale creative production.
Creative that convert is not magic. It is rooted in data.
Key takeaways:
- Step by Step process that you can implement in your eCommerce business for creative production at scale
- How creative testing can help reduce cost per acquisition(CAC)
- How to get UGC (user generated content) at scale?
- Tools of the trade
Links: www.digitalstreetau.com
Connect with us:
www.linkedin.com/in/veenagandhi/
www.linkedin.com/in/naeela-shah-bb57aa44/
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25 Jun 2024
Global Expansion With Amazon
If you're an eCommerce store looking for global expansion and unsure of where to start then this episode is for you.
Amazon is the first marketplace to start exploring.
Our expert talks about how to get started with Amazon.
How to create listings that sell!
How to generate those early reviews so you beat the competition?
How to run ads to Meta? Yes! Running ads to your Amazon store via Meta is a BIG THING currently.
One big actionable tip to get the ball rolling.
Links:
www.digitalstreetau.com
linkedin.com/in/veenagandhi/
linkedin.com/in/naeela-shah-bb57aa44/
Podcast Authority Score: 26 / 100
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