Beyond the Forecast

About Beyond the Forecast

Actual Strategy for Life & Business Real Business. Real Pressure. Real Leadership. Actualpreneurship is a no-bullsh*t podcast for CEOs, founders, and operators who are tired of hype content and looking for the truth about building and leading a fast-growing company. This isn’t a show about tactics, trends, or “10 hacks.” It’s a show about operating—the decisions, the pressure, the failures, and the frameworks that actually move a business forward. You won’t hear creator-style business advice here. You’ll hear the real strategies, lessons, and scars from someone who built a company the hard way—and is willing to pull back the curtain so you can operate at a higher level. At its core, this podcast reframes your company story into something more valuable: a case study that teaches real operators how to build, lead, and scale without losing their mind or their team.

Publisher

BAM Weather

Category

business

Language

en

Explicit

Yes

First episode

17 Mar 2025

Latest episode

23 Feb 2026

Latest episodes

1 of 16 episodes have a transcript.

1. 

   23 Feb 2026TRANSCRIPT

   Who is Michael Clark when it's not BAM Weather?

   In this inaugural episode of "Actualpreneurship," hosts Michael Clark and Lauren Thomas dive into the essence of real-life entrepreneurship, emphasizing the importance of authenticity and personal growth. They express their desire to create a platform that resonates with everyday leaders and operators, steering away from the typical narratives that often leave individuals feeling inadequate. The conversation highlights the struggles and triumphs of building a business from the ground up, with...

2. 

   22 Jul 2025

   Solving the Desensitization of Severe Weather Warnings

   This episode examines the growing desensitization to severe weather warnings and explores potential solutions to improve public response, particularly for flash flood alerts.

3. 

   15 Jul 2025

   The Impact of WEATHER on an IndyCar Team’s Race Strategy (ft. Jack Ruskell)

   Ed Carpenter Racing's Jack Ruskell explains to BAM Weather CEO Michael Clark how weather influences IndyCar race strategy, affecting performance and critical decisions in this interview.

4. 

   10 Jul 2025

   How EMA’s Can Enhance & Streamline Weather Information (ft. Doug Reed)

   Doug Reed, Pottawattamie County EMA Director, discusses with Michael Clark, BAM CEO, how NWS changes affect operations and how BAM Weather enhances them in this interview.

5. 

   26 Jun 2025

   Why Weather Forecasting Matters for Athlete Safety (ft. Ralph Reiff)

   Ralph Reiff, a veteran athletic trainer, explains to Michael Clark why understanding weather forecasts is crucial for ensuring athlete safety during training and competition in this interview.

6. 

   9 Jun 2025

   From School Shootings to Weather: The Importance of Becoming Proactive Instead of Reactive (featuring Mike Matranga)

   Former Secret Service Agent Mike Matranga discusses with Michael Clark the critical need for proactive preparedness strategies in addressing complex issues like school shootings, emphasizing readiness over reaction in crisis situations; this is an interview.

7. 

   5 Jun 2025

   You've Been TRAINED to Accept Bad Weather Forecasts. Here's How to Fix it.

   Hosts Michael and Bret discuss the prevalence of inaccurate free weather data and society's acceptance of unreliable forecasts.

8. 

   29 May 2025

   How to STOP Wasting Money on Weather Hardware

   Hosts Michael and Bret discuss how listeners can avoid overspending on unnecessary weather hardware, emphasizing that expensive equipment isn't essential for receiving timely weather alerts.

9. 

   22 May 2025

   Why We Issue BAM Alerts

   In today's podcast episode, Michael and Bret discuss how the changes in the National Weather Service may affect warning times. BAM Alerts play a crucial role in supplementing the NWS alerts and can ensure further safety of those in the paths of impactful weather.

10. 

    15 May 2025

    Why Now is the Time to Leverage Weather Data

    In today's episode Michael and Lauren talk about why now is the time to leverage weather data. They also talk about how the human element is the most important feature of weather forecasting, even with the newest automated and AI data.

11. 

    7 May 2025

    The Impacts on Changes in the National Weather Service

    In today's podcast we talk the ramifications of changes happening with the National Weather Service and the difference between government forecasts and data and private companies like BAMWX.

12. 

    1 May 2025

    Long Range Forecasts ARE Accurate

    In today's episode Michael and Bret talk about why long-range pattern outlooks are a lot more accurate than you realize and why they actually are so important for major industries across the world. In addition, we dive into why meteorologists might struggle as they enter the field and how applying the science of meteorologist is just as important as learning it.

13. 

    23 Apr 2025

    Curing Storm Anxiety

    In today's episode Michael and Bret talk about the key steps you need to take to cure storm anxiety. Plus, how likely is it to really get hit with a tornado? These topics and more in this week's episode of Beyond the Forecast!

14. 

    15 Apr 2025

    Why you shouldn't go ALL IN on AI Weather Data...

    In today's episode of Beyond the Forecast, Michael and Bret discuss the future of AI in weather forecasting and data. While AI tools may eventually help improve weather modeling, in today's podcast we urge caution in completely relying on so called "AI" driven weather platforms or forecast information and why we expect the human element will continue to be the most important resource for decision makers.

15. 

    9 Apr 2025

    Why communication about severe weather HAS to get MUCH better...

    Bret and Michael recap the first week of April's major tornado outbreak and share observations about how people handle severe weather information. In today's episode we discuss why people continue to ignore warnings and why they may struggle understand forecast information, plus how as a field we can improve action and understanding of severe weather information

16. 

    17 Mar 2025

    It's time to address Tornado Warning FALSE ALARMS...

    In today's episode of Breaking the Cycle, Michael and Bret address why the public is being desensitized to certain weather information and why it could have dire consequences if left unchecked.

Inside a recent episode

Who is Michael Clark when it's not BAM Weather?

Published 23 Feb 2026 · Transcript excerpt

[…] You know, one of the things that I feel I have heard more from you in the last, I'm going to say year, but it's really been the last few months. Yeah. of, hey, I've had an epiphany. Let me run something by you. This has been the word of the last few months, which I've had an epiphany. And what was the specific moment for you when you really did decide, I am going to put myself out there, let people see what they don't see, talk about my failures? Because we talk about that all the time. This has actually been a series of a lot of failures, getting it right every time. You know, it's not just a product. […]

Who has been a guest on Beyond the Forecast

Names identified in recent episode analyses. Showing up to five guests.

• Jack Ruskell
• Doug Reed
• Ralph Reiff
• Mike Matranga

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

Apple Podcasts (US)

4.0 / 5

40 ratings

Spotify

4.5 / 5

25 ratings

Podcast Authority Score: 19 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

19

Social presence

0

YouTube

0

Engagement

50

Contact Beyond the Forecast

Guest appearances

Does not typically book guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.

Questions about Beyond the Forecast