Beyond The Hashtag

About Beyond The Hashtag

Welcome to Beyond the Hashtag, the official TikTok Shop podcast! In this podcast, we dive deep into the stories, strategies, and growth behind brands and creators on TikTok Shop. We go beyond the surface-level trends to explore how content, commerce, and culture come together to drive TikTok Shop success. Founded by Hakim Mohd Razali, Join us as we go Beyond the Hashtag! Interested in joining TikTok Shop? You can register below: UK: https://bit.ly/tiktokshop-podcast-sellerregistration-uk Spain / France / Germany / Italy: https://bit.ly/tiktokshop-podcast-selleregistrati

Publisher

TikTok Shop

Category

business

Language

en

Explicit

No

First episode

31 Jan 2025

Latest episode

30 Jan 2026

Latest episodes

30 episodes in the feed.

1. 

   30 Jan 2026

   S2 Episode 10: OHS - Inside OHS TikTok Shop Playbook

   In this episode of the Beyond the Hashtag, we sit down with Peter Dickenson, Social Commerce Executive at Online Home Shop (OHS), to break down one of the most impressive TikTok Shop success stories to date. Peter shares how OHS generated over $100,000 in a single night and drove more than 50 million affiliate views across their product catalogue, all by building a scalable, creator-first affiliate strategy. We dive into: How OHS activated and scaled affiliates at speed The product and content strategies that unlocked viral reach Key lessons for brands looking to win on TikTok Shop through affiliates Whether you’re a brand, seller, or creator looking to understand what real scale on TikTok Shop looks like, this episode offers practical insights you can apply immediately. 🎧 Tune in to learn how OHS turned TikTok Shop into a high-impact revenue channel — and how you can do the same.

2. 

   16 Dec 2025

   S2 Episode 9: SACHEU - How SACHEU Beauty Built Billion-Views Brand

   Sarah Cheung, Founder of Sacheu Beauty, discusses building a global beauty brand through viral products, creator partnerships, and community engagement in this interview.

3. 

   23 Sept 2025

   S2 Episode 8: Remington - From Legacy to TikTok Shop Success

   Jordan Greaves, D2C Lead at Remington, discusses Remington's digital transformation and strategies for achieving significant sales growth on TikTok Shop in an interview.

Who has been a guest on Beyond The Hashtag

Names identified in recent episode analyses. Showing up to five guests.

• Sarah Cheung
• Jordan Greaves
• David
• Dominique Bogle
• Josh Walsh

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

YouTube views

25,481

Score snapshot 15 Sept 2025

Spotify

5.0 / 5

7 ratings

Podcast Authority Score: 46 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

48

Social presence

0

YouTube

76

Engagement

32