On Beyond the Marley, we bring you exclusive interviews with some of the biggest names and leaders in the dance team world. Each episode features an engaging conversation with top professionals whose experiences and stories provide valuable insight into having success in the ever-evolving dance team world.
Let us be your guides as you discover tips and tricks for success, and hear powerful stories that will leave you feeling inspired. Whether you're a seasoned pro or just getting started in the dance team world - Beyond the Marley podcast has something for you.
Season 5, Episode 2 - Beyond the Win: Erica Williams Jordan on Building Weber State’s Championship Culture
If you’re a dancer, coach, athlete, or leader trying to build something sustainable, this conversation offers a look at the ideas behind Weber State’s rise.
Erica Williams Jordan built Weber State into a championship program.
She values culture over hype, people over perfection, and believes the best teams are built by solution makers, not problem creators.
Erica opens up about losing for years before winning, recruiting for character, and creating a team environment where every athlete is expected to support others, speak up, and buy into the programs mission.
She shares how she evaluates recruits beyond skill, why her team practices three times a week, and how she helps protect athletes from burnout with rest, family time, and structure.
You’ll hear about the culture habits that keep Weber State connected and resilient, and how Erica supports freshmen navigating homesickness, pressure, and life away from home.
Erica also talks through Weber State’s jump from NDA to UDA, rebuilding choreography and responding to social media criticism after Nationals. This episode is full of insights on leadership, mindset, and competition.
This is episode is perfect for anyone who wants to build a winning culture without burning people out.
14 Sept 2026
Season 5, Episode 1 - The Hidden Formula Behind Championship Dance and Cheer Programs- USASF Live Recording Podcast
Two industry leaders reveal how championship culture is really built and why scaling too fast, chasing prestige, or ignoring brand fit can quietly damage what you’ve spent years creating.
Recorded live at the USASF Conference in Nashville, Dana Parsons of Dance Mania and Chad Wright of Cheer Athletics share the hard-earned decisions behind building programs that last. Dana explains how a one-location dream grew into a multi-location brand without sacrificing its values, while Chad breaks down the vetting, training, and legal guardrails that help protect quality across a large organization.
In this episode, you’ll learn how to grow sustainably, choose the right people, protect your brand reputation, build culture from the youngest age groups, and help parents better understand the all-star dance and cheer experience.
The conversation also tackles rising costs, athlete retention, social media pressure, smarter marketing, and the importance of building a legacy defined not only by trophies, but by the people your program helps shape.
If you’re a coach, studio owner, or program leader trying to grow without losing your identity, this conversation offers a practical playbook for building something that lasts.
24 Nov 2025
Season 4, Episode 5: Navigating College Admissions & Dance Team Recruitment with Kathy Hain-de Jong
Join us as we dive into the world of college admissions and dance team recruitment with author of The Recruitable Dancer Kathy Hain-de Jong.
Discover how Kathy's unique insights and personal experiences as a college counselor and mother of two Division I collegiate dancers can guide families through the complex process of finding the right college fit.
Learn about the importance of academics, the evolving landscape of dance recruitment, and how to prepare for success.
Connect with Kathy
Website: danceintocollege.com
Facebook/Instagram: @danceintocollege
YouTube: @danceintocollege
LinedIn: kathydejong
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20 ratings
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