Beyond the Needle: The Aesthetics Business Podcast
Claim This Podcastby Emily Ruse
Podcast Overview
<p>Growing an aesthetics clinic today isn’t easy- I know from experience as a business owner and clinic manager. Welcome to Beyond the Needle: The Aesthetics Business Podcast. I’m your host, Emily Ruse. This podcast gives you a behind the scenes look at what it takes to thrive in this speciality. Each week, I share strategies that work, from social media & email marketing to building a website that converts and mastering SEO. If you’re an aesthetic practitioner seeking no-nonsense advice, you’re in the right place. Follow me on Instagram @bloomandbeyondstudio and visit bloomandbeyondstudio.com!</p>
Language
🇺🇲
Publishing Since
11/28/2024
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Recent Episodes
May 21, 2026
How to Increase Your Instagram Reach as an Aesthetic Practitioner
In this episode, Emily breaks down one of the most frustrating challenges aesthetic practitioners face- Instagram reach that has completely plateaued. You’re posting consistently, you’re putting in the effort, yet the same small group of people see your content every time. No new eyes. No new followers. No new patients. This episode explains why that happens and more importantly, how to fix it in a way that works for busy clinic owners who don’t have hours to spend creating content. Em...
May 14, 2026
How to Build a Sellable Aesthetic Clinic with Sarah Louise
In this episode of Beyond the Needle, Emily sits down with Sarah Louise- founder of SLA Medical, SLA Academy and The Business Injection. Sarah’s journey is remarkable: from training in Australia and working alongside leading plastic surgeons, to moving to the UK with no network, building a clinic from her back garden, navigating single parenthood and eventually creating a business that runs without her while she lives in Dubai. Sarah breaks down the difference between having a personal follow...
April 30, 2026
How to Use Storytelling to Attract More Patients
In this episode, Emily breaks down one of the most powerful yet most misunderstood marketing tools for aesthetic practitioners and that is storytelling. Not the fluffy, overly personal kind but the practical, strategic storytelling that helps patients see themselves in your content and builds trust long before they ever book. With AI now able to produce competent content at scale, Emily explains why competent is no longer enough and why the practitioners who stand out will be the ones ...
53 total episodes available
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Frequently asked questions
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- What is Beyond the Needle: The Aesthetics Business Podcast?
<p>Growing an aesthetics clinic today isn’t easy- I know from experience as a business owner and clinic manager. Welcome to Beyond the Needle: The Aesthetics Business Podcast. I’m your host, Emily Ruse. This podcast gives you a behind the scenes look at what it takes to thrive in this speciality. Each week, I share strategies that work, from social media & email marketing to building a website that converts and mastering SEO. If you’re an aesthetic practitioner seeking no-nonsense advice, you’re in the right place. Follow me on Instagram @bloomandbeyondstudio and visit bloomandbeyondstudio.com!</p> - How often does this podcast release new episodes?
This podcast updates daily.
- Where can I listen to this podcast?
This podcast is available on 6 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
No, this podcast does not typically feature guests.
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