This podcast will explore the unique financial journeys that media and adtech leaders are navigating to grow their advertising businesses. You’ll get a behind-the-scenes glimpse into the world of adtech financing, from the decision makers that are shaping it first-hand. Each episode features a candid conversation with a media, finance, or technology insider who will share how boardroom decisioning is driving the future of media and advertising.
In the latest Beyond the numbers episode, Madhive’s Spencer Potts sits down with Sean Mccaffrey, President & CEO of GSTV, to talk about the evolution of out-of-home media, the role of AI, and why scale and local relevance aren’t mutually exclusive.
19 Sept 2025
Episode 11: Brian Lin
In the latest episode of Beyond the numbers, Madhive CEO Spencer Potts sits down with Brian Lin, SVP of Product Management at TelevisaUnivision, to talk about everything from AI’s growing impact to the importance of intelligent advertising and a no nonsense approach to proving your return on ad spend.
28 Aug 2025
Episode 10: Anthony Katsur
When Anthony Katsur, CEO of the IAB Tech Lab, sat down with Madhive CEO Spencer Potts in this episode, he shared his vision for the industry and the need for a shared omnichannel currency:
“If we had a universal measurement framework… we’ve just solved it.”
That “it” being the holy grail—true omnichannel measurement.
In today’s fragmented media landscape, brands and agencies are asking a critical question: How do we measure performance across every screen, format, and platform? The answer, according to Katsur, lies in industry-wide collaboration, driven by technical standards.
21 Aug 2025
Episode 9: David Levy
In the latest Beyond the numbers discussion, Madhive CEO Spencer Potts and OpenAP CEO David Levy explored the evolving world of advanced advertising. Recorded in Cannes, their conversation highlighted the critical need for streamlined processes and the impact of relevant ads.
Levy pointed out a common misconception: sending the same audience segment to different CTV publishers doesn't guarantee consistent targeting. Each publisher uses different data management platforms (DMPs) or householding solutions, leading to minimal audience overlap and inefficient ad spend. OpenAP aims to solve this by creating a single, consistent audience for buyers, ensuring unified targeting across linear, CTV, and various markets. This consistency is especially crucial for local station groups, allowing them to accurately demonstrate their reach.
14 Aug 2025
Episode 8: Damian Garbaccio
This episode features Damian Garbaccio, Chief Commercial and Marketing Officer at Affinity Solutions, the leading consumer purchase insights company. Driven by a desire to “make ads better” Garbaccio found his calling in the evolving world of ad tech.
At the core of Affinity Solutions is granular, 100% consented consumer purchase data. Garbaccio emphasizes that "a purchase is an outcome. It's a true outcome. It's not a proxy for something; it's something." This powerful dataset, capturing 150 million credit and debit cards, allows for daily, real-time campaign optimization when fed into platforms like Madhive. This moves beyond static reports, enabling immediate improvements and greater "efficiency of spend."
7 Aug 2025
Episode 7: Scott Cunningham
In the latest Beyond the Numbers episode, Madhive CEO Spencer Potts is joined by longtime partner and industry pioneer Scott Cunningham for a conversation that cuts to the core of Madhive’s mission: bringing transparency and trust to local media through strong standards and fraud prevention.
With a background that spans both journalism and ad tech, Cunningham has long understood the unique challenges facing local media. From launching one of the first local news sites in the ’90s to co-founding the IAB Tech Lab, his work has helped shape the standards that enable safe, scalable advertising.
30 Jul 2025
Episode 6: Matt Barnes
In the latest episode of Beyond the numbers, Madhive sat down with Matt Barnes, VP of Automated Sales at Disney, to discuss his career path, the evolution of programmatic, and how automation and AI are shaping the future of premium video advertising.
4 Jun 2025
Episode 5: Stu Solomon
Welcome back to the latest episode of Beyond the Numbers, a peek behind the curtain of industry-leading media and tech companies.
In this episode, Madhive CEO Spencer Potts sits down with Stu Solomon, CEO of HUMAN Security, at Madhive HQ to discuss how ad fraud has evolved, and where the industry is headed in preventing it.
Before leading a company dedicated to safeguarding the digital customer journey, Stu served in the US Air Force and went on to earn a law degree. His non-traditional path then took him to big tech and major banks, where he supported their cybersecurity efforts–what can’t Stu Solomon do?
Now he’s here to dive into what sets HUMAN apart, as a company that analyzes and verifies 20 trillion digital interactions every week.
2 Dec 2024
Episode 4: Stephen Master
In this episode, Madhive CEO Spencer Potts sits down with Stephen Master, Managing Director at GTCR, to talk about his unique perspective as a private equity investor in the adtech space.
With over 16 years of experience at GTCR, Stephen has been integral to several of the firm’s technology investments.
Now, he's pulling back the curtain to share his career journey, expert insights, and adtech predictions.
18 Sept 2024
Episode 3: Michael Page
Welcome back to another episode of Beyond the numbers, a video podcast that explores the intersection of adtech and finance through the lens of the most influential people in the industry.
In our latest episode, I had the pleasure of sitting down with Michael Page, Senior Vice President of Digital Sales at Fox Television Stations. Michael is the visionary behind Fox FLX, the corporation's advertising platform that allows advertisers to buy ad space across Fox's linear TV stations and over 150 CTV and OTT options. Michael's journey over the past five years at Fox has been nothing short of extraordinary.
In our conversation, he shares the intimate details of how he steered the development of Fox FLX, which has proven to be a game-changing product in local media advertising.
Episode highlights:
Innovative Beginnings: Michael shares how Fox FLX, which stands for Fox Local Extension, was conceived and rapidly brought to market in collaboration with Madhive, just before the pandemic hit.
Pandemic Silver Linings: Discover how the pandemic surprisingly became a catalyst for growth and innovation, allowing for extensive product testing and agile development.
Competitive Edge: Learn about the importance of training and evolving the sales team to maintain Fox’s competitive advantage in the increasingly crowded digital advertising space.
Future Vision: Michael discusses the broader implications of Fox FLX, including the potential to extend beyond traditional market boundaries and the critical role of insights in driving client success.
Whether you're a broadcast executive or simply passionate about media tech, Michael's insights about the strategic and human elements that fuel growth and innovation are sure to inspire.
15 Aug 2024
Episode 2: Andrew Casale
In the latest episode of my video podcast Beyond the numbers, I had the pleasure of diving into the financial journey of a true adtech pioneer, Andrew Casale — the visionary CEO and leader behind Index Exchange.
During our conversation, Andrew opened up about the unique origins of Index Exchange, the company's vision for the future, and the invaluable lessons he has learned along the way. From a humble beginning in the aftermath of the dot-com bust to becoming a trailblazer in the adtech industry, Andrew's story is one of resilience, innovation, and unwavering focus.
Make sure to watch this episode if you want an inside look at what it takes to build a successful business from the ground up.
Episode highlights:
The Bootstrap Journey: Andrew shares the compelling story of why Index Exchange chose to bootstrap and the benefits and challenges that came with it.
Total Market Efficiency: Discover the strategy behind Index Exchange's vision of achieving total market efficiency and the parallels with the financial markets.
The Power of Focus: Andrew emphasizes the importance of focusing on solving one specific problem and how this approach has been a game-changer for Index Exchange.
Future Prospects: Hear about the exciting new channels and global markets that Index Exchange is looking to expand into, from audio to digital out-of-home.
Andrew’s reflection on twenty years of growth, both personally and professionally, sheds light on the importance of patience, perseverance, and staying true to one's vision.
23 Jul 2024
Episode 1: Michael Kassan
In the media world, few are more influential than Michael Kassan, the founder and former CEO of MediaLink, which has helped countless companies navigate change and accelerate growth. Now, after his recent Adweek cover story (https://www.adweek.com/media/michael-kassan-reveals-venture-after-medialink/), the industry is buzzing about Kassan’s latest project: 3C Ventures.
We were lucky enough to find time at Cannes last month to sit down with Kassan, my friend and colleague, for the first episode of my newest video podcast series. Beyond the numbers explores the intersection of adtech and finance through the lens of the most influential people in the industry.
During our conversation, Kassan provided a behind-the-scenes look at his career journey, culminating with 3C Ventures, and how he plans to take the company to $100 million in revenue in the next year.
So get ready to see how a certified media mogul is planning to build a 9-figure business in 12 months.
Episode Highlights:
From Law to Media Giant: Kassan shares his journey from tax law to leading the world’s largest media agency, showcasing the power of adaptability and seizing opportunities.
The Intersection of Influence: Kassan discusses how MediaLink solidified its position as a pivotal industry player by integrating marketing, media, advertising, entertainment, sports, and technology.
Operational Consulting: Kassan provides insight into how he approaches consulting — with an operator’s mentality, ensuring strategic implementation and execution.
Investment Insights: Kassan emphasizes how integrity, intellectual alignment, and enjoyment in partnerships is a recipe for success when it comes to investing.
Three Cs of Future Ventures: Kassan introduces his latest venture focusing on Consult, Convene, and Co-invest, aiming to deliver continuous value through reimagined strategies.
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