Beyond the Ribbon Cut

About Beyond the Ribbon Cut

Beyond the Ribbon Cut is the podcast for chamber leaders. Each episode features candid conversations with chamber executives about what is working, what is changing, and what chambers need to do next. We talk member value, retention, events, revenue, technology, and the future of chambers. Learn more: https://godiagonal.com/for/chambers/podcast (https://godiagonal.com/for/chambers)

Publisher

Diagonal

Category

business

Language

en

Explicit

No

First episode

21 Jun 2026

Latest episode

2 Nov 2026

Latest episodes

18 episodes in the feed.

1. 

   2 Nov 2026

   Ep. 17 Lisa Weitzel (Illinois Association Of Chamber Of Commerce Executives)

   In today's episode, we're joined by Lisa Weitzel, CEO of the Illinois Association of Chamber of Commerce Executives (IACCE). We discuss why strong board governance is essential to chamber success, how strategic planning can keep organizations focused through leadership changes, and practical ways to improve board meetings, recruit effective board members, and build a stronger foundation for long-term chamber growth. Takeaways Strong board governance provides the foundation for successful chamber initiatives. Strategic planning helps chambers maintain focus and direction through leadership transitions. Clear roles and responsibilities help boards and staff work together more effectively. Board diversity and leadership development bring fresh perspectives to chamber decision-making. Chamber certification can help organizations evaluate and strengthen their operations. Chamber leaders can benefit from the guidance and support of their peers and state associations. Chapters 00:00 The Importance of Strategic Planning 00:43 Introduction to Beyond the Ribbon Cut 01:10 Introduction to the Illinois Association of Chamber of Commerce Executives 04:21 Lisa's Journey into Chamber Leadership 05:42 Lessons from Serving on a School Board 07:28 Why Strong Board Governance Matters 10:08 Strategic Planning in One Day 13:37 Key Areas of Chamber Strategic Planning 16:49 Improving Board Meetings 18:36 Understanding Board and Staff Responsibilities 20:11 Board Orientation and Self-Assessment 22:27 Recruiting a Strong and Diverse Board 25:42 Engaging Emerging Leaders 29:26 The IACCE Chamber Certification Program 32:26 First Steps for Improving Board Governance 34:41 Final Advice for Chamber Leaders Learn more about IACCE: Website: https://www.iacce.org/ (https://www.iacce.org/) LinkedIn: https://www.linkedin.com/company/iacce/home/ (https://www.linkedin.com/company/iacce/home/) About Diagonal Diagonal builds software shaped around the way chambers actually work. Our all-in-one platform helps chambers spend less time on administrative work and more time serving members, growing local businesses, and strengthening their communities. Learn more about Diagonal: Diagonal for Chambers (https://godiagonal.com/for/chambers?utm_source=chatgpt.com)

2. 

   28 Oct 2026

   Ep. 16 Sheree Anne Kelly (Association Of Chamber Of Commerce Executives)

   In today's episode, we're joined by Sheree Anne Kelly, President and CEO of the Association of Chamber of Commerce Executives (ACCE), to kick off Season Two of Beyond the Ribbon Cut. We discuss the trends shaping the future of chambers, how Horizon 2035 is helping organizations prepare for change, why resilience and innovation matter more than ever, and how chambers can leverage technology, rethink their business models, and strengthen their role as trusted leaders in their communities. Takeaways Chambers can prepare for the future by focusing on resilience, innovation, and strategic leadership. Rethinking business models and revenue streams creates new opportunities for growth. Technology and AI can help chambers work more efficiently and deliver greater member value. Building awareness and communicating impact are essential to strengthening the chamber's reputation. Engaging the next generation requires fresh approaches to programming, communication, and member experiences. Chapters 00:00 The Trust and Impact of Chambers 01:46 Welcome to Season Two with Sheree Anne Kelly 02:11 Sheree Anne's Journey into Chamber Leadership 05:57 The State of the Chamber Industry in 2026 08:47 Innovation, Technology, and Resilience 10:33 Habits of High-Performing Chambers 13:05 Understanding Horizon 2035 18:23 Turning Future Trends into Action 23:12 Creating Early Wins Through Innovation 25:49 Rethinking Chamber Revenue Models 29:45 Leveraging Technology, AI, and Member Data 33:48 Responsible AI and Data Protection 37:23 Leading Chambers Through Change 40:02 Public Trust and Chamber Perception 43:22 Engaging the Next Generation of Business Leaders 48:31 Final Advice for Chamber Leaders 51:08 Closing Thoughts and ACCE Resources Learn more about ACCE: Website: https://www.acce.org (https://www.acce.org/) Horizon 2035: https://www.acce.org/pages/horizon2035 (https://www.acce.org/pages/horizon2035/) Public Opinion Poll: https://www.acce.org/poll (https://www.acce.org/poll) Facebook: @ACCEHQ (https://www.facebook.com/ACCEHQ/) Instagram: @ACCEHQ (https://www.instagram.com/accehq/) LinkedIn: https://www.linkedin.com/company/accehq (https://www.linkedin.com/company/accehq) About Diagonal Diagonal builds software shaped around the way chambers actually work. Our all-in-one platform helps chambers spend less time on administrative work and more time serving members, growing local businesses, and strengthening their communities. Learn more about Diagonal: Diagonal for Chambers (https://godiagonal.com/for/chambers?utm_source=chatgpt.com)

3. 

   7 Oct 2026

   Ep. 15 Brad Lacy (Conway Area Chamber Of Commerce)

   In today's episode, we're joined by Brad Lacy, President and CEO of the Conway Area Chamber of Commerce and the Conway Development Corporation in Arkansas. In this season one finale, we discuss how chambers can operate more like the businesses they serve, why Conway focuses on quality of place, how Toad Suck Daze became a major community and revenue driver, and why chambers are uniquely positioned to convene people and build stronger social fabric in their communities. Takeaways Chambers can create more value when they operate like business organizations, not charities. The best chambers regularly evaluate whether each program, event, or initiative still serves a clear purpose. Quality of place can be one of the most important products a chamber helps build for its community. Major events can do more than raise money — they can become rallying points for community pride and investment. Small chambers can start by improving one event or program, then use that momentum to build a stronger culture. Chambers have a unique role as conveners that can bring people together across political, social, and business lines. Chapters 00:00 Running the Chamber Like a Business 00:48 Introduction to Beyond the Ribbon Cut 01:01 Season One Finale Introduction 02:09 Introduction to the Conway Area Chamber 05:25 Conway’s Business Community and Economic Mix 07:09 Brad’s Journey into Chamber and Economic Development Work 14:03 Managing Chamber, Economic Development, Downtown, and CVB Work 15:56 Shared Services and Investor Relationships 17:14 What the Best Chambers Do Differently 21:21 Moving Beyond “Aunt Bee’s Chamber” 23:54 Operating Without Public Funding 24:52 Quality of Place as a Chamber Product 30:13 Toad Suck Daze and Community Impact 36:31 Where Small Chambers Should Start 42:24 What Chambers Must Become to Still Matter 46:36 Closing Thoughts and Season Wrap-Up Website: https://conwaychamber.org/ (https://conwaychamber.org/) Facebook: @conwaychambersc (https://www.facebook.com/conwaychambersc/) Instagram: @conwaychambersc (https://www.instagram.com/conwaychambersc/) LinkedIn: https://www.linkedin.com/company/conwaychamber (https://www.linkedin.com/company/conwaychamber) About Diagonal Diagonal builds software shaped around the way chambers actually work. Our all-in-one platform helps chambers spend less time on administrative work and more time serving members, growing local businesses, and strengthening their communities. Learn more about Diagonal: Diagonal for Chambers (https://godiagonal.com/for/chambers?utm_source=chatgpt.com)

4. 

   29 Sept 2026

   Ep. 14 - Chris Romer (Vail Valley Partnership)

   In today's episode, we're joined by Chris Romer, President and CEO of Vail Valley Partnership in Colorado. We discuss how chambers can move beyond traditional advocacy, when it makes sense to lead on major community issues, and how Vail Valley Partnership helped build and pass a regional transit ballot initiative. Chris also shares why chambers should not let fear prevent them from taking bold, mission-aligned action for their members and community. Takeaways Chambers can be more than listeners — they can be community problem solvers. Major initiatives should start with mission alignment, board support, and clear member needs. Coalition-building works best when stakeholders are involved from the beginning. Ballot campaigns require planning, fundraising, legal structure, polling, messaging, and strong communication. Taking public positions may not please everyone, but it can also strengthen member trust and clarify the chamber’s value. Chambers should avoid making decisions from fear and focus instead on mission, impact, and community needs. Chapters 00:00 Don’t Let Fear Stop Chamber Leadership 00:56 Introduction to Beyond the Ribbon Cut 01:29 Introduction to Vail Valley Partnership 02:19 Chamber, EDO, and Tourism Bureau Under One Roof 04:15 Chris’s Journey in Chamber and Community Leadership 06:45 Going Beyond Traditional Advocacy 07:50 Why Chambers May Need to Lead Ballot Initiatives 11:35 Building a Coalition Across Jurisdictions 13:42 What It Takes to Run a Ballot Campaign 18:37 Handling Member Concerns and Public Policy Risk 21:56 Measuring Advocacy Value for Members and the Board 24:31 First Steps for Chambers Considering Advocacy Action 27:35 Staff Bandwidth and Choosing the Right Level of Engagement 28:36 Final Advice for Chamber Leaders Website: https://www.vailvalleypartnership.com/ (https://www.vailvalleypartnership.com/) Facebook: @vailvalleypartnership (http://facebook.com/vailvalleypartnership) Instagram: @vailvalleypartnership (https://www.instagram.com/vailvalleypartnership/) LinkedIn: https://www.linkedin.com/company/vail-valley-partnership/ (https://www.linkedin.com/company/vail-valley-partnership/) About Diagonal Diagonal builds software shaped around the way chambers actually work. Our all-in-one platform helps chambers spend less time on administrative work and more time serving members, growing local businesses, and strengthening their communities. Learn more about Diagonal: Diagonal for Chambers (https://godiagonal.com/for/chambers?utm_source=chatgpt.com)

5. 

   23 Sept 2026

   Ep. 13 - Martin Manna (Chaldean American Chamber Of Commerce)

   In today's episode, we're joined by Martin Manna, President of the Chaldean American Chamber of Commerce in Michigan. We discuss how the chamber became a voice for the Chaldean business community, why the organization built a foundation to serve broader community needs, and how chambers can think bigger about impact, service, storytelling, and collaboration. Takeaways Chambers can play a powerful role in shaping public understanding of the communities they serve. A foundation can help chambers address deeper community needs beyond traditional events and networking. Member relationships and corporate partnerships can become major drivers of service, workforce, and community impact. Chambers should measure and communicate impact in a simple, easy-to-understand way. Small chambers should start by identifying the real problems they are trying to solve for their members or community. Collaboration and learning from other successful organizations can help chambers build stronger programs. Chapters 00:00 Moving Beyond Traditional Chamber Events 00:52 Introduction to Beyond the Ribbon Cut 01:28 Introduction to the Chaldean American Chamber of Commerce 03:51 Chaldean Entrepreneurship and Business Ownership 06:12 Building a Diverse Membership Base 07:30 Martin’s Journey into Chamber Leadership 11:54 Why the Chamber Built a Foundation 14:56 Funding and Growing the Foundation 17:30 Inside the Sterling Heights Center 20:34 Corporate Partnerships and Member Engagement 21:21 Collaboration with Other Organizations 23:13 Expanding the Chamber’s Presence 25:26 How the Chamber and Foundation Work Together 26:57 Measuring and Communicating Impact 28:57 Starting a Foundation as a Smaller Chamber 32:05 Innovating Beyond the Ribbon Cut 32:41 Final Advice for Chamber Leaders 33:24 Closing Thoughts Website: https://chaldeanchamber.com/ (https://chaldeanchamber.com/) Facebook: @ChaldeanChamber (https://www.facebook.com/ChaldeanChamber/) Instagram: @chaldeanamericanchamber (https://www.instagram.com/chaldeanamericanchamber) LinkedIn: https://www.linkedin.com/company/chaldean-american-chamber-of-commerce (https://www.linkedin.com/company/chaldean-american-chamber-of-commerce) About Diagonal Diagonal builds software shaped around the way chambers actually work. Our all-in-one platform helps chambers spend less time on administrative work and more time serving members, growing local businesses, and strengthening their communities. Learn more about Diagonal: Diagonal for Chambers (https://godiagonal.com/for/chambers?utm_source=chatgpt.com)

6. 

   16 Sept 2026

   Ep. 12 - Matt Pivarnik (Greater Myrtle Beach Collaborative)

   In today's episode, we're joined by Matt Pavarnik, CEO of the Greater Myrtle Beach Collaborative in South Carolina. We discuss how chambers, visitors bureaus, economic development organizations, and community partners can work under a shared collaborative model while keeping their own identities, boards, and focus areas. Matt also shares lessons from Tulsa, Topeka, and Myrtle Beach on building stronger regional alignment, measuring community progress, and putting the community first. Takeaways Collaboratives can help chambers, DMOs, and economic development organizations work together without losing their individual focus. Shared services and shared strategy can reduce duplication and make community work more efficient. Each community needs its own structure — there is no one-size-fits-all model. Metrics like resident sentiment, visitor sentiment, housing, workforce, and income can help measure whether a community strategy is working. Strong collaboration starts when leaders put the community and economy ahead of ego. Chambers can still collaborate more deeply with partner organizations even without a full merger or formal collaborative. Chapters 00:00 The Collaborative Model Explained 00:37 Introduction to Beyond the Ribbon Cut 01:09 Introduction to the Greater Myrtle Beach Collaborative 03:05 Serving a Tourism-Driven Business Community 04:36 Matt’s Journey Through Tulsa, Topeka, and Myrtle Beach 08:43 Why Communities Bring Organizations Together 10:55 Collaborative vs. Merger 12:54 Lessons from the Topeka Model 16:24 Building the F1 Car Before Launch 18:29 What Changes the Second Time Around 19:45 Keeping the Chamber from Becoming an Afterthought 22:20 Measuring Community Strategy and Impact 26:53 Benchmarking Against Comparable Communities 27:23 Collaborating Without a Full Merger 31:01 Final Advice for Chamber Leaders 31:25 Closing Thoughts Website: https://www.greatermyrtlebeachcollaborative.com/ (https://www.greatermyrtlebeachcollaborative.com/) Facebook: @GreaterMBCollaborative (https://www.facebook.com/GreaterMBCollaborative/) Instagram: @greatermbcollaborative (https://www.instagram.com/greatermbcollaborative/) LinkedIn: https://www.linkedin.com/company/greater-myrtle-beach-collaborative (https://www.linkedin.com/company/greater-myrtle-beach-collaborative) About Diagonal Diagonal builds software shaped around the way chambers actually work. Our all-in-one platform helps chambers spend less time on administrative work and more time serving members, growing local businesses, and strengthening their communities. Learn more about Diagonal: Diagonal for Chambers (https://godiagonal.com/for/chambers?utm_source=chatgpt.com)

7. 

   9 Sept 2026

   Ep. 11 - Jodi Owczarski (Michigan West Coast Chamber Of Commerce)

   In today's episode, we're joined by Jodi Owczarski, President and CEO of the Michigan West Coast Chamber of Commerce. We discuss how a small chamber team can create outsized impact, why operational clarity matters, how EOS helps chambers decide what to say yes and no to, and how programs like ambassadors, member journeys, and Community Impact Day can help chambers serve members more intentionally. Takeaways Small chamber teams can create major impact when they have clarity, focus, and the right systems in place. EOS can help chambers define accountability, protect team capacity, and make better decisions. Ambassador programs work best when expectations are clear and volunteers are treated as true extensions of the chamber team. Member engagement should happen throughout the year, not just when renewal invoices go out. Ranking members by alignment can help chambers focus time and energy where it matters most. Community Impact Day shows how chambers can mobilize volunteers, support nonprofits, and build stronger community connections. Chapters 00:00 Be a Trailblazer 00:28 Introduction to Beyond the Ribbon Cut 01:07 Introduction to the Michigan West Coast Chamber 02:32 Jodi’s Journey into Chamber Leadership 04:06 Finding Purpose in Chamber Work 05:18 How Small Teams Create Big Impact 07:31 Using EOS to Create Clarity 08:55 Knowing What to Say No To 11:36 Building a Strong Ambassador Program 14:10 Managing Ambassador Transitions 16:43 Rating Members and Improving Retention 21:10 Spotting At-Risk Members Early 22:23 Community Impact Day and Large-Scale Programs 27:09 First Steps for Smaller Chambers 28:23 Final Advice for Chamber Leaders 30:11 Closing Thoughts Website: https://www.westcoastchamber.org/the-west-coast-way/ (https://www.westcoastchamber.org/the-west-coast-way/) Facebook: @WestCoastChamber (https://www.facebook.com/WestCoastChamber/) Instagram: @miwestcoastchamber (https://www.instagram.com/miwestcoastchamber) LinkedIn: https://www.linkedin.com/company/michigan-west-coast-chamber-of-commerce (https://www.linkedin.com/company/michigan-west-coast-chamber-of-commerce) About Diagonal Diagonal builds software shaped around the way chambers actually work. Our all-in-one platform helps chambers spend less time on administrative work and more time serving members, growing local businesses, and strengthening their communities. Learn more about Diagonal: Diagonal for Chambers (https://godiagonal.com/for/chambers?utm_source=chatgpt.com)

8. 

   2 Sept 2026

   Ep. 10 - Jason Rae (Wisconsin LGBT Chamber of Commerce)

   In today's episode, we're joined by Jason Rae, President and CEO of the Wisconsin LGBT Chamber of Commerce. We discuss how the chamber grew from a young professional networking group into a statewide business organization, how supplier diversity can help members access larger opportunities, and why relationship-building, storytelling, and innovation are central to creating real chamber value. Takeaways Chambers can create deeper value by helping members build relationships, not just exchange business cards. Supplier diversity and certification can open doors for small businesses to connect with larger buyers. Entrepreneur programs can help turn early business ideas into stronger, more prepared companies. Corporate partnerships become more impactful when they move beyond sponsorship and into real member opportunities. Storytelling helps chambers show the value of their work, especially when contract wins and business relationships take time to develop. Chambers should keep innovating, testing new programs, and improving over time instead of waiting for everything to be perfect. Chapters 00:00 Relationship-Building Over Business Cards 00:40 Introduction to Beyond the Ribbon Cut 01:03 Introduction to the Wisconsin LGBT Chamber of Commerce 03:09 Covering a Statewide Chamber Footprint 04:09 Jason’s Journey to Founding the Chamber 06:14 Keeping the Chamber’s Business Lane Clear 07:15 Supplier Diversity as a Chamber Value Add 11:25 LGBTQ+ Entrepreneur Bootcamp 14:06 Building Cohorts and Business Support 15:24 Turning Corporate Partners into Buyers 18:24 Starting a Matchmaking Event 20:25 Measuring the Impact of Supplier Diversity 25:57 Helping Smaller Chambers Connect Members to Bigger Buyers 27:42 Collaboration Across Chamber Networks 28:32 Final Advice for Chamber Leaders Facebook: @WisLGBTChamber (https://www.facebook.com/WisLGBTChamber/) Instagram: @wislgbtchamber (https://www.instagram.com/wislgbtchamber) LinkedIn: https://www.linkedin.com/company/wisconsin-lgbt-chamber-of-commerce (https://www.linkedin.com/company/wisconsin-lgbt-chamber-of-commerce) About Diagonal Diagonal builds software shaped around the way chambers actually work. Our all-in-one platform helps chambers spend less time on administrative work and more time serving members, growing local businesses, and strengthening their communities. Learn more about Diagonal: Diagonal for Chambers (https://godiagonal.com/for/chambers?utm_source=chatgpt.com)

9. 

   26 Aug 2026

   Ep. 9 - Lance Allison (One Southern Indiana Chamber & Economic Development)

   In today's episode, we're joined by Lance Allison, CCE, IOM, and President & CEO of One Southern Indiana. We discuss what chamber accreditation really means beyond the plaque, how the process can strengthen internal systems and SOPs, why professional development matters for chamber leaders, and how One Southern Indiana helped launch a statewide health plan designed to support small businesses. Takeaways Accreditation is more than recognition — it helps chambers evaluate and strengthen how they operate. Small chambers can pursue accreditation by breaking the process into manageable pieces. Strong SOPs should support the chamber’s strategy without making the organization too rigid. The accreditation process can reveal what is working, what needs updating, and where the chamber can improve. Relationships and trust can open the door to major member benefits, including statewide programs. Professional development through state associations, ACCE, and IOM can help chamber leaders grow and lead more effectively. Chapters 00:00 Getting Started with Accreditation 00:31 Introduction to Beyond the Ribbon Cut 01:03 Introduction to One Southern Indiana 03:47 Lance’s Journey into Chamber Leadership 08:29 What Accreditation Changes Inside a Chamber 10:52 Accreditation for Small Chambers 12:17 One Southern Indiana’s Fourth Star 13:43 What the Self-Review Process Reveals 17:10 Building Stronger SOPs 18:57 Launching a Statewide Health Plan 23:59 Expanding Benefits Through Chamber Partnerships 26:03 Where Chambers Should Start with Accreditation 28:22 Final Advice for Chamber Leaders Facebook: @OneSouthernIndiana (https://www.facebook.com/OneSouthernIndiana/) Instagram: @one_southern_indiana (https://www.instagram.com/one_southern_indiana) LinkedIn: https://www.linkedin.com/company/one-southern-indiana (https://www.linkedin.com/company/one-southern-indiana) About Diagonal Diagonal builds software shaped around the way chambers actually work. Our all-in-one platform helps chambers spend less time on administrative work and more time serving members, growing local businesses, and strengthening their communities. Learn more about Diagonal: Diagonal for Chambers (https://godiagonal.com/for/chambers?utm_source=chatgpt.com)

10. 

    22 Aug 2026

    Ep. 8 - Justin Groenert (Evansville Regional Economic Partnership)

    In today's episode, we're joined by Justin Groenert, Chief Strategy Officer of the Evansville Regional Economic Partnership in Indiana. We discuss why advocacy is one of the most important value-adds a chamber can offer, how chambers can separate advocacy from politics, what it takes to build strong relationships with elected officials, and how collaboration can help communities move major regional projects forward. Takeaways Advocacy is a core part of helping businesses succeed, not just an optional chamber function. Chambers can start small by showing up, listening to members, and building relationships with local officials. Strong advocacy work depends on collaboration between members, board leaders, elected officials, and regional partners. Programs like statehouse visits, roundtables, and policy-focused events can give members valuable access to decision-makers. Large community wins often happen when chambers bring the right people together around a shared goal. Chamber leaders can learn a lot from peers, Institute, and the broader chamber network. Chapters 00:00 Why Chambers Need a Seat at the Table 00:31 Introduction to Beyond the Ribbon Cut 01:15 Introduction to the Evansville Regional Economic Partnership 03:55 Member Expectations After a Regional Merger 05:54 Justin’s Journey from Government to Chamber Work 12:34 Why Advocacy Matters for Chambers 17:30 Building an Advocacy Program from Scratch 22:50 Collaboration and Major Regional Wins 31:45 Starting Advocacy as a Small Chamber 35:14 Relationships as the Core of Advocacy 36:20 Final Advice for Chamber Leaders 38:44 Closing Thoughts Facebook: @evvregion (https://www.facebook.com/evvregion/) Instagram: @evvregion (https://www.instagram.com/evvregion/) LinkedIn: https://www.linkedin.com/company/evansville-regional-economic-partnership (https://www.linkedin.com/company/evansville-regional-economic-partnership) About Diagonal Diagonal builds software shaped around the way chambers actually work. Our all-in-one platform helps chambers spend less time on administrative work and more time serving members, growing local businesses, and strengthening their communities. Learn more about Diagonal: Diagonal for Chambers (https://godiagonal.com/for/chambers?utm_source=chatgpt.com)

11. 

    12 Aug 2026

    Ep. 7 - Rachel Gorman (Muskegon Lakeshore Chamber of Commerce)

    In today's episode, we're joined by Rachel Gorman, President and CEO of the Muskegon Lakeshore Chamber of Commerce in Michigan. We discuss Rachel’s journey from chamber intern to chamber president, what it takes to navigate a leadership transition, how boards can approach succession planning, and why chambers should think proactively about the future of their organization before change becomes urgent. Takeaways Chamber succession planning should start before a transition becomes urgent. Leadership transitions work best when boards are engaged, transparent, and intentional. A strong chamber identity should outlast any one leader, staff member, or era. Past board chairs and longtime leaders can be valuable resources during times of change. Future chamber leaders need to clearly communicate their interest, readiness, and vision. Chambers can lean on peers across the industry for guidance, collaboration, and support. Chapters 00:00 Introduction to the Muskegon Lakeshore Chamber of Commerce 03:45 Rachel’s Journey from Intern to Chamber President 09:55 Lessons Learned Outside the Chamber 14:09 Succession Planning for Chamber Leadership 21:01 Winning Over the Board and Longtime Members 25:14 What to Keep and What to Change 27:47 Where Chambers Should Start with Succession Planning 30:11 Building a Simple Succession Plan 32:08 Final Advice for Chamber Leaders Facebook: @MuskegonLakeshoreChamber Instagram: @muskegon_lakeshore_chamber LinkedIn: https://www.linkedin.com/company/muskegon-lakeshore-chamber-of-commerce (https://www.linkedin.com/company/muskegon-lakeshore-chamber-of-commerce) About Diagonal Diagonal builds software shaped around the way chambers actually work. Our all-in-one platform helps chambers spend less time on administrative work and more time serving members, growing local businesses, and strengthening their communities. Learn more about Diagonal: Diagonal for Chambers (https://godiagonal.com/for/chambers?utm_source=chatgpt.com)

12. 

    5 Aug 2026

    Ep. 6 - Dom Provenzano (Staten Island Chamber of Commerce)

    In today's episode, we're joined by Dom Provenzano, Marketing, Communications, and Member Relations Manager at the Staten Island Chamber of Commerce in New York City. We discuss how chambers can rethink member retention, use CRM data more intentionally, build smarter touchpoints throughout the membership year, and explore practical AI tools that help teams focus their time on the members who need it most. Takeaways Member retention should be an ongoing strategy, not just a renewal reminder. Personalized touchpoints help members understand the value they receive throughout the year. Good CRM habits make it easier to identify member needs, risks, and opportunities. AI can help chambers analyze data and prioritize outreach, but only when used carefully and responsibly. Clear, simple communication can often be more effective than overly designed emails. Strong chamber relationships start with helping members feel seen, supported, and remembered. Chapters 00:00 Using AI to Build a Retention Dashboard 01:11 Introduction to the Staten Island Chamber of Commerce 04:22 Dom’s Journey into Chamber Work 08:49 Lessons from IOM 11:45 Why Member Retention Deserves More Attention 14:45 Building a Year-Round Retention System 19:59 Keeping Member Outreach Personal at Scale 27:57 Using Drop Risk to Prioritize Retention 30:48 Member Communications That Actually Resonate 36:06 Consistency, Voice, and Breaking Through the Inbox 37:36 Final Advice for Chamber Leaders 41:34 Closing Thoughts and Resources Facebook: @sichamber Instagram: @sichamber LinkedIn: https://www.linkedin.com/company/sichamber/ (https://www.linkedin.com/company/sichamber/) About Diagonal Diagonal builds software shaped around the way chambers actually work. Our all-in-one platform helps chambers spend less time on administrative work and more time serving members, growing local businesses, and strengthening their communities. Learn more about Diagonal: Diagonal for Chambers (https://godiagonal.com/for/chambers?utm_source=chatgpt.com)

13. 

    29 Jul 2026

    Ep. 5 - Bob Thomas (Michigan Chamber of Commerce)

    In today's episode, we're joined by Bob Thomas, Chief Operating Officer and Integrator at the Michigan Chamber of Commerce. We discuss how chambers can bring more discipline and focus into their operations, what it means to run on an operating system like EOS, how statewide and local chambers can work together, and why strong chamber leadership starts with clarity, alignment, and community-focused decision-making. Takeaways Chambers can create more impact when they focus their resources around a clear mission. Operating systems like EOS can help chamber teams set goals, track progress, and stay aligned. The best-run chambers make space for leadership instead of trying to be everything to everyone. Member value becomes stronger when communication, programs, and services are more intentional. Chambers of all sizes can benefit from stepping back, identifying what is getting in the way, and focusing on what matters most. Chapters 00:00 Introduction to the Michigan Chamber of Commerce 04:33 Bob’s Journey into Chamber Leadership 08:23 Understanding the Integrator Role 10:15 Bringing Focus Through EOS 12:22 Scorecards, Rocks, and Accountability 16:28 How Members Feel the Difference 18:56 Rethinking Events and Member Offerings 21:56 Lessons from Michigan Chamber Professionals 24:23 What Chamber Leaders Need Help With Today 26:40 Common Operational Mistakes 28:35 Where Chambers Should Start Facebook: @michiganchamber Instagram: @mi_chamber LinkedIn: https://www.linkedin.com/company/michigan-chamber-of-commerce (https://www.linkedin.com/company/michigan-chamber-of-commerce) About Diagonal Diagonal builds software shaped around the way chambers actually work. Our all-in-one platform helps chambers spend less time on administrative work and more time serving members, growing local businesses, and strengthening their communities. Learn more about Diagonal: Diagonal for Chambers (https://godiagonal.com/for/chambers?utm_source=chatgpt.com)

14. 

    20 Jul 2026

    Ep. 4 - John Nyhan (Hampton Area Chamber of Commerce)

    In today's episode, we're joined by John Nyhan, President of the Hampton Area Chamber of Commerce in New Hampshire and Chair of the New Hampshire Association of Chamber Executives. We discuss the chamber’s role in workforce development, how Hampton is connecting students with career pathways, the impact of trade-focused training programs, and why chambers can serve as powerful community facilitators beyond traditional events and membership work. Takeaways Workforce development is an important part of the chamber’s role in the broader community. Chambers can help connect schools, businesses, families, and local partners around career readiness. Student-focused career pathways can open doors beyond the traditional four-year college route. Programs can start small and grow with the right partnerships, funding, and measurable results. Parent engagement and clear data are key pieces of helping students understand their options. Chapters 00:00 Introduction to the Hampton Area Chamber of Commerce 04:12 The Role of Workforce Development in Chambers 06:40 Connecting Education and Career Pathways 09:40 The Impact of the Business Leads Fellowship 12:26 Building Trade Skills and Career Readiness 15:03 Engaging Stakeholders in Workforce Programs 17:50 The Importance of Parent Engagement 20:46 Measuring Program Success and Data Utilization 23:20 The Role of Chambers in Community Engagement 26:28 The Hampton Seafood Festival and Community Involvement 29:06 Advice for Smaller Chambers Facebook: @hamptonchamber Instagram: @hampton_area_chamber TikTok: @hamptonarea_chamber LinkedIn: https://www.linkedin.com/company/hampton-area-chamber-of-commerce (https://www.linkedin.com/company/hampton-area-chamber-of-commerce) About Diagonal Diagonal builds software shaped around the way chambers actually work. Our all-in-one platform helps chambers spend less time on administrative work and more time serving members, growing local businesses, and strengthening their communities. Learn more about Diagonal: Diagonal for Chambers (https://godiagonal.com/for/chambers?utm_source=chatgpt.com)

15. 

    15 Jul 2026

    Ep. 3 - Breanna Dye (Olive Branch Chamber of Commerce)

    In today's episode, we're joined by Brianna Dye, Community Engagement Coordinator at the Olive Branch Chamber of Commerce in Mississippi. We discuss how small chambers can build a stronger marketing system, create consistent content, use social media as a member benefit, and find practical ways to engage the community without needing a large staff or complicated setup. Takeaways A strong marketing system can help chambers create more consistent value for members. Social media can become more than promotion — it can be a real member benefit. Small chambers can create engaging content by capturing what they’re already doing. Consistency matters, but it becomes easier with a simple plan and repeatable process. Traditional and digital media can work together to reach different parts of the community. Chapters 00:59 Introduction to the Olive Branch Chamber of Commerce 03:18 Brianna's Journey to Community Engagement 05:54 The Importance of a Marketing System 08:16 Creating Engaging Content for Social Media 10:20 Consistency in Content Creation 11:44 Leveraging Traditional and Digital Media 11:44 The Value of Community Engagement 13:47 Tactical Tips for Small Chambers 16:13 Preview of ACCE Session on Marketing Strategy Facebook: @obchamber Instagram: @olivebranchchamber TikTok: @obchamberofcommerce LinkedIn: https://www.linkedin.com/company/olive-branch-chamber-of-commerce (https://www.linkedin.com/company/olive-branch-chamber-of-commerce) About Diagonal Diagonal builds software shaped around the way chambers actually work. Our all-in-one platform helps chambers spend less time on administrative work and more time serving members, growing local businesses, and strengthening their communities. Learn more about Diagonal: Diagonal for Chambers (https://godiagonal.com/for/chambers?utm_source=chatgpt.com)

16. 

    5 Jul 2026

    Ep. 2 - Marianne Cohen (Malden Chamber of Commerce)

    In today's episode we're joined by Marianne Cohen, executive director at the Malden Chamber of Commerce. We discuss all things multi-chamber events, virtual and online programming, the future of in-person events, and challenges and reflections on chamber leadership. Takeaways Successful multi-chamber events expand networking opportunities and member engagement. Chamber collaboration and resource sharing benefit members and contribute to the success of small businesses. Chapters 00:00 Introduction to Malden Chamber of Commerce 06:48 Best Practices for Multi-Chamber Events 12:01 Initiating Multi-Chamber Collaboration 18:16 Virtual and Online Programming 23:37 Collaborative Events Beyond Multi-Chambers Learn more about the Malden Chamber: www.maldenchamber.org (http://www.maldenchamber.org) Facebook: @MaldenChamber Instagram: @MaldenChamber LinkedIn: @MaldenChamber About Diagonal Diagonal builds software shaped around the way chambers actually work. Our all-in-one platform helps chambers spend less time on administrative work and more time serving members, growing local businesses, and strengthening their communities. Learn more about Diagonal: Diagonal for Chambers (https://godiagonal.com/for/chambers?utm_source=chatgpt.com)

17. 

    1 Jul 2026

    Ep. 1 - Clint Knight (Richland Area Chamber & Economic Development)

    In today's episode, we're joined by Clint Knight, Director of Workforce Development at the Richland Area Chamber & Economic Development in Ohio. We discuss how chambers can approach workforce development, why chambers are uniquely positioned to connect employers and educators, how Richland is building student-facing programs, and practical ways chambers can start small, measure success, and create real impact for their business community. Takeaways Workforce development can play a much bigger role in chamber work than many leaders realize. Chambers are uniquely positioned to bring the right community partners into the conversation. Practical ways to think beyond traditional job fairs and hiring events. Student engagement can create surprising opportunities for both young people and employers. Useful starting points for chambers considering workforce development for the first time. Chapters 00:00 Introduction to the Richland Area Chamber 03:23 Understanding the Business Community 06:09 Clint's Journey into Chamber Leadership 08:47 The Importance of Workforce Development 11:40 Tactical Approaches to Workforce Development 14:19 Measuring Success in Workforce Initiatives 17:21 Engaging Students and Employers 19:50 Innovative Programs for Student Engagement 22:45 Advice for Chambers on Workforce Development 24:59 Starting a Workforce Development Program 27:25 Final Thoughts and Upcoming Events Learn more about the Richland Area Chamber & Economic Development: https://chooserichland.com/ (https://chooserichland.com/) Facebook: @richlandareachamber Instagram: @richlandareachamber LinkedIn: https://www.linkedin.com/company/richland-area-chamber-of-commerce (https://www.linkedin.com/company/richland-area-chamber-of-commerce) About Diagonal Diagonal builds software shaped around the way chambers actually work. Our all-in-one platform helps chambers spend less time on administrative work and more time serving members, growing local businesses, and strengthening their communities. Learn more about Diagonal: Diagonal for Chambers (https://godiagonal.com/for/chambers)

18. 

    21 Jun 2026

    Welcome to Beyond the Ribbon Cut

    Beyond the Ribbon Cut is an exploration of the real work and impact of chambers, aiming to provide practical and useful insights for chamber leaders. Every week we interview a new chamber leader to hear their stories and dive into their chamber. In this introductory episode, host Ted Wind shares his journey of discovering the importance of chambers and what this pod is all about!

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