Candid conversations with real marketers who have made a genuine, tangible impact on the domains of some globally known brands - hosted by Impressive USA co-founder Russ Macumber.
EPISODE 9: Beyond the Search Bar – Andrew Holland on Why SEO Lost Its Credibility
Search marketing is "about to be destroyed and rebuilt," says Andrew Holland — and he's got a pointed theory about how the industry got here. Russ sits down with Andrew, Director of SEO at JBH and founder of the Growth Through Content newsletter, for an unflinching take on how a vocal group of SEO influencers publicly declared GEO "just SEO," sparking infighting that made the entire channel look uninvestable — right as demand for SEO agencies dropped sharply year-on-year.
25 Aug 2026
EPISODE 8: Beyond the Search Bar – Logan Young on Music Marketing and Audience Building
Russ sits down with Logan Young — usually behind the scenes as Impressive's Paid Ads Lead — for a rare conversation about his other life as a working musician who's spent over a decade building an audience from nothing.
Logan breaks down how he uses Meta ads as "fuel" for Spotify's algorithm, turning paid traffic into organic streaming momentum — and Russ draws the parallel to brands, where paid awareness builds demand that compounds into long-term visibility and customer loyalty.
They also dig into content strategy: why chasing virality is a trap, why the best organic content is just "filming what you're already doing," and why Instagram's trial reels are an underused A/B testing tool. A candid, cross-disciplinary take on building something sustainable in a fragmenting attention landscape.
11 Aug 2026
EPISODE 7: Beyond the Search Bar – JP Garbaccio on Why AI Search Will Rewrite What We Know About SEO
JP Garbaccio has worked both sides of SEO — years agency-side as a technical specialist, and now leading SEO and AEO strategy at Searchable, an AI search visibility platform. That gives him a blunt take: AI search isn't the next chapter of SEO, it's a shift from 2D to 3D, and most of the industry is still navigating it with an old map.
JP and Russ talk about why client trust is fraying as attribution gets murkier ("clients aren't being stubborn, they're scared"), why product marketers and PR — not technical SEOs — are increasingly leading AI search strategy, and why brand fame may matter more than any single tactic. JP also shares what Searchable's data shows on sentiment and market penetration, and why patient, forward-thinking brands are about to pull ahead.
They close comparing AI tools — including why JP reaches for Claude above everything else.
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
Spotify
5.0 / 5
11 ratings
Contact Beyond The Search Bar
Guest appearances
Books guests
Based on episode analysis; this does not confirm that the show is currently accepting guests.
Host of Beyond The Search Bar?
Claim your podcast to manage its listing and keep your show details accurate.
Pod Engine is an independent podcast discovery and analytics service and is not affiliated with or endorsed by this podcast. Artwork and show content belong to their owners. Full legal notice.
Explore this show Podcast research with Pod Engine
