
BeyondMeasure by Burke, Inc.
Hosted by Jeremy Cochran and Kelsey Schmeckpeper and Eric Scheer · Burke, Inc.
5.0from 6 ratings
- 29
- Episodes
- 18
- Transcribed
- 6
- Ratings
- 2021
- First episode
About BeyondMeasure by Burke, Inc.
Burke’s BeyondMeasure podcast features conversations with thought leaders in which we push the boundaries of insights, innovation and business strategy—and also indulge our curiosity about human understanding.
- Publisher
- Burke, Inc.
- Category
- business
- Language
- en
- Explicit
- No
- First episode
- 7 Sept 2021
- Latest episode
- 12 Jul 2026
Latest episodes
18 of 29 episodes have a transcript.

12 Jul 2026TRANSCRIPT
Brand Relevance in the Age of AI | What Insights Leaders Should Do Next

12 Jul 2026TRANSCRIPT
Brand Relevance in the Age of AI | Rethinking Brand Building for AI Search

12 Jul 2026TRANSCRIPT
Brand Relevance in the Age of AI | Understanding the New Discovery Journey
Inside a recent episode

Brand Relevance in the Age of AI | What Insights Leaders Should Do Next
Published 12 Jul 2026 · Transcript excerpt
[…] One, it's growing, you know, dramatically. We see it's close to 50% are using it. LLMs in their shopping processes or trying to explore and find brands and products that meet their needs. So that's a big one. And what they're using it in place of is traditional search. And so that's, you know, obviously it has an effect. Now, I think the implication isn't, well, traditional search becomes less important or SEO becomes less important. What's really critical is that this is an end, right? Because they're continuing to use traditional searches, but still far and away, the number one place that people start in their shopper journey. […]
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See plansWho has been a guest on BeyondMeasure by Burke, Inc.
Names identified in recent episode analyses. Showing up to five guests.
- Kim Winburn
- Adam Bittner
- James Sorensen
- Tara Marotti
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
- Apple Podcasts (US)
- 5.0 / 5
- 4 ratings
- Spotify
- 5.0 / 5
- 2 ratings
Podcast Authority Score: 31 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
- Quality
- 38
- Social presence
- 0
- YouTube
- 0
- Engagement
- 60
Contact BeyondMeasure by Burke, Inc.
- Guest appearances
- Books guests
Based on episode analysis; this does not confirm that the show is currently accepting guests.
Questions about BeyondMeasure by Burke, Inc.
Who hosts BeyondMeasure by Burke, Inc.?
Jeremy Cochran and Kelsey Schmeckpeper and Eric Scheer host the show. Published by Burke, Inc..
Does BeyondMeasure by Burke, Inc. take guests?
Yes. Guests have been identified in episode analyses.
Where can I read transcripts?
18 of 29 episodes have a transcript on Pod Engine. Full transcripts are available with a Pod Engine plan.
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