The Big Bad Marketing Podcast is like grabbing happy hour with your marketing besties...if your besties ran a legit agency and knew how to grow a biz intentionally.
We’re sharing real strategies, hot takes, and behind-the-scenes lessons from running our own businesses.
No VC talk, no billionaire guests, just smart, doable marketing advice for real business owners who are ready to grow.
Join us as we make marketing way less overwhelming (and even a little bit fun).
End Your Year Strong: 3 Tips to Close Out 2026 Without the Chaos
It's November, and if you're already tasting the cranberry sauce and wondering where the year went, you're not alone. With eight weeks left, business owners tend to split into two camps: hit the gas pedal hard or coast until New Year's.
In this episode, we walk through three high-impact, low-stress ways to end your year strong. We talk about brain dumping into AI (or onto paper), protecting your calendar like your sanity depends on it, and making space for gratitude before the holiday chaos hits. Plus, rapid-fire tips on revisiting cold leads, surveying clients, and actually enjoying the season.
In this episode, we cover:
* Why daily AI brain dumps can save your sanity (and how to set one up in your AI tool of choice)
* How to train your AI to prioritize tasks the way you would
* What to delegate, delete, or push to 2027 without guilt
* Why blocking holiday time now is non-negotiable
* Making a list of cold leads to follow up with (but not today)
* Sending gratitude to your clients before the year ends
* Aligning your rest periods with your actual energy, not the calendar
Links + resources mentioned in this episode:
* Holiday Ready podcast series: https://open.spotify.com/episode/4THsF3VEIBrvP0sRbBNSDw?si=d1e4768c03cd4b35
* Eisenhower Matrix: https://open.spotify.com/episode/4T5h40mN2D5XvzqXgYETLM?si=19b99d3458894587
* Sign up for the Big Bad Marketing newsletter: https://www.bigbadmarketing.com/newsletter
* Take our free Growth Bottleneck Quiz: https://sales.bigbadmarketing.com/bottleneck-quiz
* Book a free 15-minute intro call: https://api.leadconnectorhq.com/widget/bookings/15-minute-call-bbm
26 Oct 2026
Let's Do This: How One Phrase Built Our Whole Business (And Why You Need One Too)
Why do we say "let's do this" at the start of every episode? Turns out, the deeper we thought about it, the more it's way more than a catchphrase.
It's the energy that fuels our entire business, from cold calling strangers to launching new offers on the fly. In this episode, we break down what "let's do this" really means to us, how it shows up in our work, and why you might need your own version of it to stop overthinking and start shipping.
In this episode, we pull back the curtain on the catchphrase that shows up in our podcast, on our stickers, and in pretty much every client conversation we have. We'll tell you where it came from (spoiler: we don't actually know), why it matters, and how it keeps us from spiraling into analysis paralysis. Plus, we'll share the three ways "let's do this" shows up in our business, and how you can steal it (or find your own version) to get unstuck and build momentum.
In this episode, we cover:
* The origin story of "let's do this" and how it became our brand mantra
* Why confidence is a dial, not a switch (and how to work it like a muscle)
* The 5-minute rule that stops procrastination in its tracks
* How to cold call without freaking out (yes, we literally did this in the car)
* Why "let's do this right now" beats "I'll put it on my list" almost every time
* The difference between "let's do this" and "let's do this well"
* Physical resets we use to snap into focus mode (including the Ric Flair woo)
* How to know when you're doing too much and need to chill
Links + resources mentioned in this episode:
* Big Bad Marketing Membership Waitlist: https://www.bigbadmarketing.com/membership
* Sign up for the Big Bad Marketing newsletter: https://www.bigbadmarketing.com/newsletter
* Take our free Growth Bottleneck Quiz: https://sales.bigbadmarketing.com/bottleneck-quiz
* Book a free 15-minute intro call: https://api.leadconnectorhq.com/widget/bookings/15-minute-call-bbm
19 Oct 2026
Small Audiences, Big Revenue: Why Growing Slow Actually Works
You're out here trying to grow your follower count as fast as possible, yet at the same time wondering why all those people aren't buying anything. Sound familiar?
In this episode, we get real about why a small, engaged audience matters way more than a big one, and why slow, sustainable growth might actually be the smartest move for your business. If you've ever felt like you're shouting into the void on social media, we got you.
In this episode, we cover:
* Why a thousand true fans beats a million disinterested followers
* The vanity metrics trap (and why follower count doesn't equal revenue)
* How to do the unscalable while you're still small (and why it matters)
* Why building trust takes longer than you think (and why that's actually good)
* What engagement really looks like (hint: it's not just likes)
* How to test if your social media audience is actually engaged
* Why slow growth builds sustainable businesses
* The challenge: pick one unscalable thing to do this week
Links + resources mentioned in this episode:
* Kevin Kelly's "1,000 True Fans" essay: https://kk.org/thetechnium/1000-true-fans/
* BBM's full episode on vanity metrics: https://www.bigbadmarketing.com/blog/what-are-vanity-metrics
* Big Bad Business Membership Program: https://www.bigbadmarketing.com/membership
* Sign up for the Big Bad Marketing newsletter: https://www.bigbadmarketing.com/newsletter
* Take our free Growth Bottleneck Quiz: https://sales.bigbadmarketing.com/bottleneck-quiz
* Book a free 15-minute intro call: https://api.leadconnectorhq.com/widget/bookings/15-minute-call-bbm
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
Apple Podcasts (US)
5.0 / 5
3 ratings
Spotify
5.0 / 5
7 ratings
Podcast Authority Score: 38 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
45
Social presence
90
YouTube
0
Engagement
32
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