Big Names in Naming: A Naming for Everyone podcast

About Big Names in Naming: A Naming for Everyone podcast

You name it, they named it. Big Names in Naming is the show where expert namer Early Barrett interviews other namers to go beyond the “What’s in a name?” headlines, and unearth what it really takes to make a living making names. Plus, we play a little game at the end. namingforeveryone.substack.com (https://namingforeveryone.substack.com?utm_medium=podcast)

Publisher

Early Barrett

Category

business · education

Language

en

Explicit

No

First episode

16 Jul 2024

Latest episode

25 Aug 2026

Latest episodes

32 episodes in the feed.

1. 

   25 Aug 2026

   Big Names in Naming: The Eunice Park Episode

   I talk with Eunice about… * How she found naming through a Craigslist job post * Experiences at big agencies, iconic naming studios, and the in-house side of things * Her current role at SAP and how it differs from working outside-in * Managing a queue of 180 (!!!) name requests Plus we play That Can’t Be Real! Eunice has to decide which of these are real. Play along at home: 1Heaume The world’s first AI-blended home fragrance collection Beaune: The world’s first ready to drink performance bone broth Gleaub: Wearable lobal translation companion Cleaune Workplace AI clones 2Beest: Crunchy jerky trail mix Leest: Low-calorie, low-carb shirataki noodles Preest: Quick-shipping liturgical vestments luggage 3Jalapeñoil: Jalapeno avocado drizzling oil Esspo:Esspreso soda Garpar:Garlic parmesan spread Come see Eunice speak! She’s speaking at The Business of Naming 2026 (https://www.eventbrite.com/e/the-business-of-naming-tickets-1986640382864), the annual conference naming that I co-host with Nina of Naming At Scale (null). We have an incredible lineup speaking on topics you will not hear about anywhere else. You can get $25 off with the code SPEAKER. About Eunice Park Eunice Park (she/her) is currently a Senior Director of Brand Architecture, Naming, and Taxonomy at SAP. She has 15+ years of experience in naming strategy, brand architecture, and verbal branding in-house at CVS Health, Wells Fargo, and HP. She found out about the profession of naming through a job ad on Craig’s List, starting at Landor and continuing with agency stints at Salt Branding, Catchword Branding, Lippincott, and PS212. Eunice holds a B.A in English and Anthropology from Amherst College, which is the perfect primer for naming as it turns out. When not naming things, she is running, cooking, or advocating for substance abuse recovery in her community. She resides in the Bay Area with her partner, Tim. Big Names in Naming is a Naming for Everyone podcast. For more naming resources, live and self-guided classes, and a weekly newsletter, visit namingforeveryone.com (http://namingforeveryone.com/). And if you’re a brand in need of naming help, or an agency in need of naming training, you can work directly with Early’s studio, Wild Geese Studio. wildgeesestudio.com (http://www.wildgeesestudio.com/). This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit namingforeveryone.substack.com (https://namingforeveryone.substack.com?utm_medium=podcast&utm_campaign=CTA_1)

2. 

   18 Aug 2026

   Big Names in Naming: The Win Platt Episode

   I talk with Win about… * How he got into naming, from Northbound to Amazon to Salesforce * Seeing naming as an extension of business strategy * How Salesforce handles naming requests (it’s unlike anything I’ve heard before) * Managing stakeholder conflict by arguing their case for them * Finding creativity through customer obsession * Advice for new in-house namers Plus we play Defend! That! Name! and he pitches an electrician company called Watermark, a mushroom grow kit called Updog, and a moss garden called Dumptrucker. Not a stinker in the bunch. Come see Win speak! He’s speaking at The Business of Naming 2026 (https://www.eventbrite.com/e/the-business-of-naming-tickets-1986640382864), the annual conference naming that I co-host with Nina of Naming At Scale (null). We have an incredible lineup speaking on topics you will not hear about anywhere else. You can get $25 off with the code SPEAKER. About Win Platt Meet Win — brand strategist at Salesforce, founder of Little Gay Inn, and firm believer that sparkle and practicality can coexist. Rhode Island native, Shiba dad, and always available for a zesty discussion about The Real Housewives of Rhode Island — and the scalability of that naming convention. Website: winplatt.com (http://winplatt.com) Big Names in Naming is a Naming for Everyone podcast. For more naming resources, live and self-guided classes, and a weekly newsletter, visit namingforeveryone.com (http://namingforeveryone.com/). And if you’re a brand in need of naming help, or an agency in need of naming training, you can work directly with Early’s studio, Wild Geese Studio. wildgeesestudio.com (http://www.wildgeesestudio.com/). This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit namingforeveryone.substack.com (https://namingforeveryone.substack.com?utm_medium=podcast&utm_campaign=CTA_1)

3. 

   11 Aug 2026

   Big Names in Naming: The Marc Hershon Episode

   I talk with Marc about… * His journey from radio to comedy to write to naming to comedy to naming to ultimately bringing ‘em all together * Old-school naming brainstorm sessions with Lexicon * Introducing new ways to working creatively at Landor * His role in popularizing the Christmas hit “Grandma Got Run Over by a Reindeer” * Generally being a fun and funny guy who does lots of projects I admire :) Then we play Defend! That! Name! and Marc makes a the case for the names Stunted, Indeedy, and, my favorite Grunch. Every name’s a winner. Come see Mark speak! He’s speaking at The Business of Naming 2026 (https://www.eventbrite.com/e/the-business-of-naming-tickets-1986640382864), the annual conference naming that I co-host with Nina of Naming At Scale (null). We have an incredible lineup speaking on topics you will not hear about anywhere else. You can get $25 off with the code SPEAKER. About Marc Hershon What do BlackBerry, Swiffer, Dasani, and Clash of Clans have in common? They were named by a guy who gets his best ideas from improv comedy. Marc Hershon is Director of Naming and Verbal Identity at Landor (WPP), with 35+ years in the field. His Unthink methodology applies improv thinking to the creative process. He co-authored the business book “I Hate People!” (Little, Brown), wrote three Hallmark Channel movies including “Santa Jr.” — the channel’s first-ever Christmas film — and hosts “Television with Marc Hershon.” He believes the way to the best names starts with saying “Yes, and…” Podcast: Television with Marc Hershon (https://deanandphil.substack.com/p/television-with-marc-hershon-2a8?r=3e3grq&utm_campaign=post&utm_medium=web&triedRedirect=true) Book: I Hate People! (https://www.hachettebookgroup.com/titles/marc-hershon/i-hate-people/9780316032292/?lens=little-brown) Big Names in Naming is a Naming for Everyone podcast. For more naming resources, live and self-guided classes, and a weekly newsletter, visit namingforeveryone.com (http://namingforeveryone.com/). And if you’re a major brand in need of naming help, you can work directly with Early’s studio, Wild Geese Studio. wildgeesestudio.com (http://www.wildgeesestudio.com/). This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit namingforeveryone.substack.com (https://namingforeveryone.substack.com?utm_medium=podcast&utm_campaign=CTA_1)

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

Apple Podcasts (US)

4.2 / 5

5 ratings

Spotify

5.0 / 5

5 ratings

Podcast Authority Score: 26 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

39

Social presence

0

YouTube

0

Engagement

31

Contact Big Names in Naming: A Naming for Everyone podcast

Guest appearances

Does not typically book guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.