The Merch Drop is your source for inspiration for your own marketing and promotional campaigns. This show highlights brands that use custom merch, branded apparel, and printed goods as integral aspects of their marketing strategies.
We’re here to fuel your creativity — so business owners and marketers like you see the full potential of branded promotional products. We’ll show you how various industries use custom branded merch as strategic tools to promote their products and services, engage their customers, and elevate their brand recognition.
We spotlight recent promotions from brands big and small, local and global, who have successfully used branded merchandise to capture the attention of their target audiences. From unique promotional apparel and customized drinkware to corporate gifts and creatively designed printed materials, we explore it all.
H-E-B’s Heavy Metal Merch Drop: From Viral Idea to Website Chaos
This week, I’m talking about H-E-B’s wild heavy-metal T-shirt collab with designer Connor Dwyer. What started as a fun grocery-store-meets-metal-band mashup turned into one of the most viral merch drops of the year.
Here’s what’s happened:
A fan design turned into an official partnership
A charity angle raised $35,000 for Austin musicians
A tech fail that left fans frustrated
What small brands can learn about handling hype and demand
Hype is great—but make sure your system can take the hit. If your fans show up ready to buy, you’d better be ready for them.
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Equipment we're using:
Sony ZV-1 (affiliate link) - https://amzn.to/36LK8e2
Sony ZV-1 Vlogger Accessory Kit (affiliate link) - https://amzn.to/3mSNT72
Shure SM58 Microphone (affiliate link) - https://amzn.to/3axqoeW
RODECaster Pro Production Studio - https://amzn.to/3rViinT
Switchpod by Pat Flynn (affiliate link) - https://bigpromo.link/switchpod
Elgato Stream Deck (affiliate link) - https://amzn.to/2S1CcNJ
Software and services we like:
Broadcasting with Ecamm Live - get a trial now - https://bigpromo.live/ecamm
This podcast is hosted on Captivate Dot FM - get a free 7 day trial here (affiliate link) - https://bigpromo.live/captivate
Beef up your YouTube presence with Tubebuddy (affiliate link) - https://bigpromo.live/tubebuddy
Go from fuzzy thought to clear text fast with AudioPen: https://bigpromo.link/audiopen
AI Images and Chat in one place: https://bigpromo.link/magai
Setapp - over 200 quality apps for Mac - https://bigpromo.link/setapp
Wispr Flow for Voice Dictation - https://bigpromo.link/wispr
@Takeonetech - Ecamm Masterclass
https://bigpromo.link/ecamm-masterclass
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Links to this podcast
https://www.merchdrop.show/
Get merch ideas in your inbox:
http://merchdrop.show/newsletter
Big Promotions!
🕸 https://www.bigpromotions.net
📝 https://blog.bigpromotions.net
👀 http://fb.com/bigpromotions
🗣 https://twitter.com/bigpromotions
🌅 https://instagram.com/bigpromotions
🗄 https://www.linkedin.com/company/bigpromo
📽 https://bigpromo.live/youtube
c.2025 Biggerfish, Dallas TX USA
381 Casa Linda Plaza, Suite 200
Dallas, Texas 75218 USA
17 Oct 2025
Chomps Austin Pop Up Event Was Genius
@Chomps (https://www.youtube.com/@Chomps) the meat snack brand, pulled off one of the smartest pop-up activations of the year.
They took over an old gas station in Austin for a back-to-school event: they cleaned out parents’ cars, handed out free snacks and branded merch, and turned everyday stress into a shareable experience.
Experiential marketing like this works. It builds lasting brand equity. Small brands can learn from it.
---
Equipment we're using:
Sony ZV-1 (affiliate link) - https://amzn.to/36LK8e2
Sony ZV-1 Vlogger Accessory Kit (affiliate link) - https://amzn.to/3mSNT72
Shure SM58 Microphone (affiliate link) - https://amzn.to/3axqoeW
RODECaster Pro Production Studio - https://amzn.to/3rViinT
Switchpod by Pat Flynn (affiliate link) - https://bigpromo.link/switchpod
Elgato Stream Deck (affiliate link) - https://amzn.to/2S1CcNJ
Software and services we like:
Broadcasting with Ecamm Live - get a trial now - https://bigpromo.live/ecamm
This podcast is hosted on Captivate Dot FM - get a free 7 day trial here (affiliate link) - https://bigpromo.live/captivate
Beef up your YouTube presence with Tubebuddy (affiliate link) - https://bigpromo.live/tubebuddy
Go from fuzzy thought to clear text fast with AudioPen: https://bigpromo.link/audiopen
AI Images and Chat in one place: https://bigpromo.link/magai
Setapp - over 200 quality apps for Mac - https://bigpromo.link/setapp
Wispr Flow for Voice Dictation - https://bigpromo.link/wispr
@Takeonetech - Ecamm Masterclass
https://bigpromo.link/ecamm-masterclass
---
Links to this podcast
https://www.merchdrop.show/
Get merch ideas in your inbox:
http://merchdrop.show/newsletter
Big Promotions!
🕸 https://www.bigpromotions.net
📝 https://blog.bigpromotions.net
👀 http://fb.com/bigpromotions
🗣 https://twitter.com/bigpromotions
🌅 https://instagram.com/bigpromotions
🗄 https://www.linkedin.com/company/bigpromo
📽 https://bigpromo.live/youtube
c.2025 Biggerfish, Dallas TX USA
381 Casa Linda Plaza, Suite 200
Dallas, Texas 75218 USA
9 Oct 2025
Baggu X BART? Not so fast!
When is “ask forgiveness, not permission” a good idea? Baggu found out the hard way.
At their new San Francisco store opening, the sustainable bag brand gave away BART-branded water bottles, hats, and stickers — without permission from Bay Area Rapid Transit.
It wasn't really BART merch, Baggu thought it was OK to knock off the BART logo and make it their own. Not good!
The stunt went viral, drew backlash, and pushed Baggu into crisis-control talks with BART about a legitimate merch partnership.
This breakdown covers how a giveaway meant to celebrate a store launch turned into a lesson on intellectual property, licensing, and how official collaborations can build more trust (and less chaos).
---
Equipment we're using:
Sony ZV-1 (affiliate link) - https://amzn.to/36LK8e2
Sony ZV-1 Vlogger Accessory Kit (affiliate link) - https://amzn.to/3mSNT72
Shure SM58 Microphone (affiliate link) - https://amzn.to/3axqoeW
RODECaster Pro Production Studio - https://amzn.to/3rViinT
Switchpod by Pat Flynn (affiliate link) - https://bigpromo.link/switchpod
Elgato Stream Deck (affiliate link) - https://amzn.to/2S1CcNJ
Software and services we like:
Broadcasting with Ecamm Live - get a trial now - https://bigpromo.live/ecamm
This podcast is hosted on Captivate Dot FM - get a free 7 day trial here (affiliate link) - https://bigpromo.live/captivate
Beef up your YouTube presence with Tubebuddy (affiliate link) - https://bigpromo.live/tubebuddy
Go from fuzzy thought to clear text fast with AudioPen: https://bigpromo.link/audiopen
AI Images and Chat in one place: https://bigpromo.link/magai
Setapp - over 200 quality apps for Mac - https://bigpromo.link/setapp
Wispr Flow for Voice Dictation - https://bigpromo.link/wispr
@Takeonetech - Ecamm Masterclass
https://bigpromo.link/ecamm-masterclass
---
Links to this podcast
https://www.merchdrop.show/
Get merch ideas in your inbox:
http://merchdrop.show/newsletter
Big Promotions!
🕸 https://www.bigpromotions.net
📝 https://blog.bigpromotions.net
👀 http://fb.com/bigpromotions
🗣 https://twitter.com/bigpromotions
🌅 https://instagram.com/bigpromotions
🗄 https://www.linkedin.com/company/bigpromo
📽 https://bigpromo.live/youtube
c.2025 Biggerfish, Dallas TX USA
381 Casa Linda Plaza, Suite 200
Dallas, Texas 75218 USA
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