Welcome to the Big Roofs Podcast, where ProLine Founders, John DeLaurier & AJ Briley, talk all things roofing.
62
Podcast Authority
BetaGoodBased on show quality, social media presence, reviews, charts, and more
Quality69
Social100
YouTube86
Engagement0
Podcast Overview
Welcome to the Big Roofs Podcast, where ProLine Founders, John DeLaurier & AJ Briley, talk all things roofing.
Language
🇺🇲
Publishing Since
11/10/2023
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62
Podcast Authority
BetaGoodBased on show quality, social media presence, reviews, charts, and more
Quality69
Social100
YouTube86
Engagement0
7
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3
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9
Growth Opportunities
excellent
Episode Length
32 minutes
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Recent Episodes
April 26, 2026
Roofing Cash Flow from 133 Days to 13 w/ Jim Johnson | Ep. 93
<p>Jim Johnson built a roofing company to $40M in annual revenue, spent 28 years in the industry, and now coaches contractors through the system that cut his cash flow cycle from 133 days to 13. In this episode of the Big Roofs Podcast, Jim and John break down the big squeeze hitting roofing contractors right now, why most roofing sales reps are order takers who never learned to actually close, and the neuro-story sales framework behind 63% close rates across his client base.</p><p>If you're serious about roofing sales training, tightening your roofing business cash flow, or building a roofing sales presentation that closes at a higher rate, this one earns the full hour.</p><p><br></p><p>0:00 Introduction</p><p>1:47 Why Selling on Price Is Killing Your Margins</p><p>4:53 The Roofing Cash Flow Breakthrough</p><p>13:01 Why Your Roofing Sales Reps Keep Losing Deals</p><p>17:21 Emotional Drivers and the Logic Sequence in a Roofing Sales Presentation</p><p>23:01 Community Presence, Personal Branding, and Showing Up as a Human</p><p>26:17 The 3 KPIs That Actually Tell You If a Rep Is Performing</p><p>38:52 Online Roofing Sales<br></p><p>Want a Roofing CRM that sells more jobs for you?</p><p><br></p><p>Go here: ➡ https://www.useproline.com/sell-more-roofing-jobs/?utm_source=youtube&utm_medium=video&utm_campaign=brpepisode</p><p><br></p><p>Watch These Next if You’re a Roofer: https://www.youtube.com/playlist?list=PLWe3-KYbzYzhMIwGT1hJJ2jnTtkiMY9zo</p><p><br></p><p>Subscribe to our Podcast channel: https://www.youtube.com/@BigRoofsClips</p><p>___________________________________</p><p>Ways to Work with Us:ProLine Office Hours w/ our Emily, VP of Support & Success (Tuesdays 4:30PM EST Weekly)https://us06web.zoom.us/j/86305653101</p><p><br></p><p>Get your Roofing Questions Answered on Roofer2Roofer (Monday 4:30PM EST Weekly) https://us06web.zoom.us/j/81260583471</p><p><br></p><p>Book a Demo with our Team to Explore ProLine CRM:https://www.useproline.com/sell-more-roofing-jobs/?utm_source=youtube&utm_medium=video&utm_campaign=brpepisode</p><p><br></p><p>Create a Free ProLine CRM Account:https://proline.app/get-started</p><p>_________________________________________</p><p><br></p><p>Connect with us!</p><p>IG: https://www.instagram.com/prolineapp/</p><p>FB: https://www.facebook.com/prolineapp</p><p>LinkedIn: https://www.linkedin.com/company/prolineapp</p><p>Twitter: https://x.com/prolineapp</p><p>Tiktok: https://www.tiktok.com/@prolineapp</p><p><br></p><p>Question - What is your Roofing CRM missing?</p>
April 23, 2026
Stop Judging Homeowners w/ Michael Fredricks | Ep. 92
<p>Michael Fredricks has been in home improvement sales since 1990, long before mobile apps, CRMs, or instant credit decisions existed</p><p> He watched the industry go from paper loan applications faxed to human underwriters to GreenSky's first mobile app to what Skeps is building now: a financing platform with 25+ lenders, no bank fees, and a pre-screen that routes customers to approvals before a turndown ever happens.</p><p><br></p><p>Follow Michael: https://www.linkedin.com/in/michaelfredricks/</p><p>Learn more about Skeps: https://www.skeps.com/</p><p><br></p><p>0:00 Introduction</p><p>1:00 Michael's 30-Year Background in Home Improvement</p><p>2:00 What Contractor Financing Looked Like in 1990</p><p>4:03 The Sears Lesson: Sell the Payment, Not the Price</p><p>5:14 Green Sky and the First Mobile Financing App</p><p>6:10 Second-Look Financing and the Platform Evolution</p><p>7:55 How Skeps Is Built Differently</p><p>9:44 25 Lenders, Real-Time Reporting, No Bank Fees</p><p>11:02 John's Story: Roofing in 2009 With No Technology</p><p>13:39 Why Roofing Lags Behind HVAC on Financing</p><p>15:02 The Credit Turndown Problem and How Skeps Solves It</p><p>17:37 Who Skeps Works With</p><p>22:38 The Broadway Show: Sell the Experience, Not the Product</p><p>24:00 Stop Prejudging Customers at the Door</p><p>26:57 Servant Leadership and Building Your Team</p><p>40:55 The Baptist Church Story</p><p>43:07 The Stethoscope Trick</p><p><br></p><p>Want a Roofing CRM that sells more jobs for you?</p><p><br></p><p>Go here: ➡ https://www.useproline.com/sell-more-roofing-jobs/?utm_source=youtube&utm_medium=video&utm_campaign=brpepisode</p><p><br></p><p>Watch These Next if You’re a Roofer: https://www.youtube.com/playlist?list=PLWe3-KYbzYzhMIwGT1hJJ2jnTtkiMY9zo</p><p><br></p><p>Subscribe to our Podcast channel: https://www.youtube.com/@BigRoofsClips</p><p>___________________________________</p><p>Ways to Work with Us:ProLine Office Hours w/ our Emily, VP of Support & Success (Tuesdays 4:30PM EST Weekly)https://us06web.zoom.us/j/86305653101</p><p><br></p><p>Get your Roofing Questions Answered on Roofer2Roofer (Monday 4:30PM EST Weekly) https://us06web.zoom.us/j/81260583471</p><p><br></p><p>Book a Demo with our Team to Explore ProLine CRM:https://www.useproline.com/sell-more-roofing-jobs/?utm_source=youtube&utm_medium=video&utm_campaign=brpepisode</p><p><br></p><p>Create a Free ProLine CRM Account:https://proline.app/get-started</p><p>_________________________________________</p><p><br></p><p>Connect with us!</p><p>IG: https://www.instagram.com/prolineapp/</p><p>FB: https://www.facebook.com/prolineapp</p><p>LinkedIn: https://www.linkedin.com/company/prolineapp</p><p>Twitter: https://x.com/prolineapp</p><p>Tiktok: https://www.tiktok.com/@prolineapp</p><p><br></p><p>Question - What is your Roofing CRM missing?</p>
April 23, 2026
The $40 Nail That Wins More Roofing Sales w/ Mike Rains | Ep. 91
<p>Mike Rains built LumaNail around one frustration: dropped nails on a finished job that cost contractors five-star reviews. The fix turned into a powder-coated, electro-galvanized nail that outperforms every standard coil nail on corrosion resistance, glows under black light for end-of-day cleanup, and, most importantly for retail contractors, sells itself in the home the moment you set it next to a regular coil.</p><p>We cover the full case: why nails almost never come up in product presentations (and why that's an opening), how shiners become liability calls years later, what the actual cost difference looks like per job ($40 to $100 on a 30-square roof), and how contractors are already using Lumino to close deals the same day.</p><p><br /></p><p>00:00 — LumaNail origin story</p><p>02:06 — Nail innovation explained</p><p>03:22 — Go-to-market strategy</p><p>04:17 — Why cleanup matters</p><p>06:27 — Sales advantage of nails</p><p>08:08 — Product differentiation</p><p>10:24 — What are shiners</p><p>12:30 — Cost vs ROI breakdown</p><p>15:48 — Story + customer experience</p><p>18:02 — Adoption and growth</p><p><br /></p><p>Want a Roofing CRM that sells more jobs for you?</p><p><br /></p><p>Go here: ➡ https://www.useproline.com/sell-more-roofing-jobs/?utm_source=youtube&utm_medium=video&utm_campaign=brpepisode</p><p><br /></p><p>Watch These Next if You’re a Roofer: https://www.youtube.com/playlist?list=PLWe3-KYbzYzhMIwGT1hJJ2jnTtkiMY9zo</p><p><br /></p><p>Subscribe to our Podcast channel: https://www.youtube.com/@BigRoofsClips</p><p>___________________________________</p><p>Ways to Work with Us:ProLine Office Hours w/ our Emily, VP of Support & Success (Tuesdays 4:30PM EST Weekly)https://us06web.zoom.us/j/86305653101</p><p><br /></p><p>Get your Roofing Questions Answered on Roofer2Roofer (Monday 4:30PM EST Weekly) https://us06web.zoom.us/j/81260583471</p><p><br /></p><p>Book a Demo with our Team to Explore ProLine CRM:https://www.useproline.com/sell-more-roofing-jobs/?utm_source=youtube&utm_medium=video&utm_campaign=brpepisode</p><p><br /></p><p>Create a Free ProLine CRM Account:https://proline.app/get-started</p><p>_________________________________________</p><p><br /></p><p>Connect with us!</p><p>IG: https://www.instagram.com/prolineapp/</p><p>FB: https://www.facebook.com/prolineapp</p><p>LinkedIn: https://www.linkedin.com/company/prolineapp</p><p>Twitter: https://x.com/prolineapp</p><p>Tiktok: https://www.tiktok.com/@prolineapp</p><p><br /></p><p>Question - What is your Roofing CRM missing?</p>
94 total episodes available
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