Billion Dollar Brand

About Billion Dollar Brand

Welcome to Billion Dollar Brand, produced by Shaan Rais Media and hosted by Shaan Rais; personal branding expert, organizational psychologist, and creator of the 120 Day Brand This show is about one thing. It’s about leaders who are done hiding behind their work and ready to make their name mean something more. Each episode will help high-performing leaders clarify their voice, scale their influence, and build a brand that outlives the title on their business card. This isn’t motivation. It’s strategy, backed by evidence, and real conversations about leadership, legacy, and leverage. If you are ready to add a zero to what you earn, let’s get into it.

Publisher

Shaan Rais

Category

business · business · business

Language

en

Explicit

No

First episode

1 Feb 2026

Latest episode

3 Nov 2026

Latest episodes

20 episodes in the feed.

1. 

   3 Nov 2026

   It's Never Harriet Tubman Hard | Gloria Mayfield Banks

   Her last year at Mary Kay did $38 million. She was the number one earner for six years running, with a downline of 12,000 people across eight countries. And it started with a high school pizza job and selling hot dogs for her kids' school. Shaan sits down with sales leader, speaker and talent development expert Gloria Mayfield Banks, recorded live at the Tim Storey event in Austin. They get into why selling is really serving, how she positioned herself as the one of one, why the investment only pays when you do the work, the real key to becoming a phenomenal speaker, and why the people who've made it are the ones still listening in the room. In This Episode Why "selling is serving" is the foundation of every big sales number Leadership as the method you use to change people's lives How she pushed people past what they thought they could do $50K in, $500K out: when the investment actually matches the outcome Three keys to becoming a phenomenal speaker Story or system? Her rapid-fire answers Why "it's never Harriet Tubman hard" The one takeaway: fear covers up the reward on the other side of it Timestamped Highlights [00:00:00] – Cold open: push the eagle out of the nest [00:00:32] – Intro [00:01:21] – $38M in her last year, #1 earner for 6 years [00:02:22] – Pizza, hot dogs and IBM: selling is serving [00:03:26] – 12,000 people in 8 countries: leadership is everything [00:04:49] – How she became the one of one [00:08:23] – You don't have to be like her [00:09:16] – Turning 70 and aging in reverse [00:11:38] – $50K in, $500K out: does investment match outcome? [00:13:18] – How to become a phenomenal speaker [00:15:35] – Rapid fire: high ticket, positioning, story or system [00:18:34] – How to get to a billion: push them out and they'll fly [00:20:17] – Her examples: it's never Harriet Tubman hard [00:21:13] – Breaking past the plateau: talent development [00:22:05] – Her ideal client: the ambitious [00:23:36] – Why the most successful people stay in the room [00:25:08] – The one takeaway: fear hides the reward [00:26:22] – Outro About the Guest Gloria Mayfield Banks is an international speaker, entrepreneur and success strategist. Born and raised in Detroit, she became the number one earner at Mary Kay for six years running, built a team of 12,000 people across eight countries and closed out her final year there at $38 million. Today she teaches sales, leadership and talent development to ambitious leaders around the world. 🔗 Website (https://gloriamayfieldbanks.com/) | LinkedIn (https://www.linkedin.com/in/gloriamayfieldbanks/) | Instagram (https://www.instagram.com/gloriabanks/) Important Links Ready to build leverage? Book a call: raisinstitute.com (https://raisinstitute.com) If this episode hit home, follow Billion Dollar Brand on Apple Podcasts or Spotify and leave a five-star rating. It's how more leaders find the show. Billion Dollar Brand is an original production hosted by Shaan Rais. Brought to you by Shaan Rais Media.

2. 

   27 Oct 2026

   How to Turn Your Tax Bill Into an Asset | Julio Gonzalez

   What if the money you hand the government every year was never supposed to leave your business? Julio Gonzalez spent two decades cutting tax bills for Fortune 500 companies before he built Engineered Tax Services to bring those same strategies to everyone else. He sits down with Shaan Rais to expose the gap most operators never knew existed: the largest companies pay a fraction of what small businesses pay on the exact same tax code. Julio breaks down cost segregation, R&D credits, and bonus depreciation in plain language, and shows how a tax liability can be traded for an appreciating asset. He explains why your accountant only touches one of the four levers that lower taxes, and the single question almost no business owner thinks to ask. If you have ever felt the sting of writing that check, this conversation reframes taxes from a penalty into an opportunity. Listen now. Timestamped Highlights [00:03:37] – The gap Julio saw between Fortune 500 tax bills and everyone else [00:06:59] – The real cost of handing half your profits back over 20 years [00:09:38] – Why an engineer, not just an accountant, unlocks hidden write-offs [00:13:53] – The four levers to lower taxes that most firms only touch one of [00:16:23] – Cost segregation explained for anyone who owns property [00:19:05] – How a tax liability becomes an appreciating asset, step by step [00:24:36] – R&D credits: who actually qualifies, and it is not just labs [00:31:35] – Bonus depreciation and why it is now permanent [00:34:30] – When a family office model starts to make sense [00:35:58] – The one question to ask your CPA that almost no one asks [00:52:53] – What legacy means: engineering a better world through philanthropy Mentioned Resources Engineered Tax Services (https://engineeredtaxservices.com/) (Julio’s firm) Free tax literacy book and grant report: text ETS to 26786 (offer from the episode) About the Guest Julio Gonzalez is the founder and CEO of Engineered Tax Services, the largest specialty tax engineering firm in the United States. He started ETS in 2001 to bring engineering-based tax strategies once reserved for Fortune 500 companies to mainstream business owners. More than two decades later the firm operates 26 offices nationally and has produced billions in tax savings for clients. Julio advises in Washington, D.C. on tax reform, runs the Gonzalez Family Office across real estate, private equity, and venture capital, and is widely known as “The Most Interesting Man in Tax.” 🔗 LinkedIn (https://www.linkedin.com/in/julio-gonzalez-tax/) | Website (https://engineeredtaxservices.com/) | Instagram (https://www.instagram.com/taxreformexpert_/) Important Links Ready to build leverage? Book a call: raisinstitute.com (https://raisinstitute.com) If this episode hit home, follow Billion Dollar Brand on Apple Podcasts or Spotify and leave a five-star rating. It's how more leaders find the show. Billion Dollar Brand is an original production hosted by Shaan Rais. Brought to you by Shaan Rais Media.

3. 

   20 Oct 2026

   When Your Home Floods at 2 AM | Hugo Garcia

   When your home is flooding or on fire at 2 in the morning, who actually shows up? And what are the mistakes in the first 24 hours that quietly cost you the most? Shaan Rais sits down with Hugo Garcia, founder of Hugo Fire and Water Restoration in Central Florida, a restoration contractor who shows up when homes flood, burn, or fill with mold. Born in Honduras and built on resilience, Hugo turned hard beginnings into a 24/7 business people trust in their worst moments. They get into the real first hour after a major water event, the 15-minute dispatch process, why documentation makes or breaks an insurance claim, and the truth about mold as a silent, airborne threat in Florida homes. If you own property in Florida, this conversation could save you thousands and protect your family’s health. Listen now. Timestamped Highlights [00:01:45] – From Honduras to Florida: the origin most people never expect [00:04:44] – Why his website speaks five languages, and the real reason behind it [00:05:33] – The person who shows up when everything is falling apart at 2 AM [00:07:41] – Inside the 15-minute verified dispatch process most companies can't match [00:08:35] – The real first hour after a major water event, not the marketing version [00:09:32] – Thermal cameras, moisture meters, and the 24 to 72 hour window that changes everything [00:10:51] – Microbial growth or mold? The distinction that keeps clients from panicking [00:12:56] – The first-24-hours mistake that quietly wrecks your insurance claim [00:15:58] – The reputation problem in restoration, and how Hugo refuses to play it [00:22:36] – The hardest moment in business, and the partnership lesson learned the hard way [00:30:32] – The fun fact about mold that most homeowners get dangerously wrong [00:34:49] – Mold as a silent killer: the health connection people miss for months Mentioned Resources IICRC (https://www.iicrc.org/) (Institute of Inspection Cleaning and Restoration Certification) BBB (https://www.bbb.org/) (Better Business Bureau accreditation) About the Guest Hugo Garcia is the founder and CEO of Hugo Fire and Water Restoration, a 24/7 emergency restoration company based in St. Cloud and serving Central Florida. Born in Honduras and raised in the United States, he built the company around fast response, careful documentation, and treating every client like family. His IICRC-certified team handles fire, water, storm, and mold damage, helping homeowners and property managers recover when disaster strikes. 🔗 LinkedIn (https://www.linkedin.com/in/hugofireandwater/) | Website (https://www.hugofireandwaterrestoration.com/) Important Links Ready to build leverage? Book a call: raisinstitute.com (https://raisinstitute.com) If this episode hit home, follow Billion Dollar Brand on Apple Podcasts or Spotify and leave a five-star rating. It's how more leaders find the show. Billion Dollar Brand is an original production hosted by Shaan Rais. Brought to you by Shaan Rais Media.

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Apple Podcasts (US)

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