Binary Business is a 10–15 minute B2B podcast hosted by Will Guidry. Each episode breaks down one AI-era business decision into a clear binary choice using the ABCD framework. No fluff. No theory. All signal, no noise.
BINARY BUSINESS WEEKLY - SHIP THE FUNNEL- EP BBW-1
Send us Fan Mail Most consultants would tell you not to make the call I made this week. I shipped my entire business funnel — Stripe, MailerLite, Substack, six WordPress pages — in 72 hours instead of staging it across three weeks. Then I scored it against my own framework. 6 out of 7. In this episode of Binary Business Weekly Issue #1, I walk through the Binary Decision Scorecard live: seven tests, one real EntreNova AI decision, honest scoring. You'll hear exactly where the decision earn...
27 Apr 2026
BINARY DECISION AUDIT: A RELAUNCH REFOCUS EP BB-17
Send us Fan Mail I ran a 16-episode podcast experiment. It scored a 2/7. In this relaunch episode of Binary Business Weekly, I apply the Binary Decision Scorecard to my own failed podcast — publicly, honestly, and on the record. The score isn't pretty. But the lessons are the reason this newsletter exists. What you'll hear: - Why 16 episodes averaged single-digit viewership - The seven binary tests applied to my own work - What I'm changing — and what I'm keeping - Why "newsletter-first, po...
27 Feb 2026
AI CURIOSITY OR POLICY BINARY BUSINESS EP BB-16
Send us Fan Mail Encourage AI Curiosity or Enforce Policy? | Binary Business - BB-16 Should AI adoption be driven by rules or exploration? This episode breaks down how audience maturity affects governance and when curiosity becomes chaos. Most companies start with curiosity, get one bad incident, and slam the brakes. Full policy lockdown. IT approval tickets. Two-week review cycles. And suddenly nobody's using AI at all. They traded chaos for compliance and got nothing done with either one....
25 Feb 2026
AI FOR NEW HIRES OR VETERANS BINARY BUSINESS EP BB-15
Send us Fan Mail AI for New Hires or Veterans? | Binary Business - BB-15 Who adapts faster to AI: new employees or experienced ones? This episode examines how tenure, expertise, and incentives affect AI adoption — and the answer might surprise you. Most companies make this decision by accident. They wire AI into new hire onboarding and mandate it for everyone else. Then they wonder why veteran adoption looks like a screensaver with a pulse. This episode breaks down what's actually driving ...
20 Feb 2026
OPTIMIZE INDIVIDUALS OR TEAMS BINARY BUSINESS EP BB-14
Send us Fan Mail Optimize Individuals or Optimize Teams? Binary Business - BB-14 A company gave every employee an AI assistant. Individual output doubled. Six months later, project completion rates were down 15%. Everyone was faster. The company was slower. They optimized the parts and broke the machine. In this episode, I break down why individual AI productivity gains often hide organizational inefficiency, and how to diagnose whether your bottleneck is individual speed or team coordinati...
18 Feb 2026
TRUST AI OR HUMANS BINARY BUSINESS EP BB-13
Send us Fan Mail Trust AI Outputs or Require Human Review? Binary Business - BB-13 A hospital put a human review layer on every AI-generated patient summary. Six weeks later, reviewers were approving 97% without changes. One told me, "I stopped reading them after day three." That's not human oversight. That's a screensaver with a pulse. In this episode, I break down when to trust AI outputs and when to require human review, including a four-rung "Trust Ladder" framework that tells you exact...
12 Feb 2026
CHANGE CULTURE OR TOOLS BINARY BUSINESS EP BB-12
Send us Fan Mail Change Culture or Change Tools First? Binary Business - BB-12 A company spent $1.2 million on an AI platform. Six months later, adoption was at 8%. The frontline employees built a workaround in Excel. They chose a spreadsheet over a million-dollar platform. That's not a technology problem. That's a culture problem wearing a technology disguise. In this episode, I break down how to diagnose whether your AI rollout needs a culture play or a tools play first, and why most lead...
11 Feb 2026
AI FOR SPEED OR ACCURACY BINARY BUSINESS EP BB-11
Send us Fan Mail AI for Speed or AI for Accuracy? Binary Business - BB-11 A sales team cut their proposal turnaround from five days to four hours using AI. Then the client called: "This proposal has our competitor's name in it. Twice." Four hours. Two wrong names. One very awkward phone call. In this episode, I break down when to optimize AI for speed versus accuracy using the ABCD framework, and why different teams in the same company need different answers. What You'll Learn: • Why "we w...
5 Feb 2026
DEMOCRATIZE AI ACCESS OR GATE BINARY BUSINESS EP BB-10
Send us Fan Mail Democratize AI Access or Gate It? Binary Business - BB-10 A company gave everyone AI access on Monday. By Friday, someone asked it to write a termination letter for their own manager. It did. Very professional. HR found out when the employee accidentally sent it to the manager. Meanwhile, another company had traders using AI to generate client communications with made-up regulatory citations. Fake laws. Completely invented compliance language. Seven figures in fines later, ...
4 Feb 2026
STANDARD PROMPTS OR CUSTOM BINARY BUSINESS EP BB-09
Send us Fan Mail Standard Prompts or Custom Workflows? Binary Business - BB-09 A VP showed me their company's AI prompt library. Forty-seven prompts. Versioned. Color-coded. You know how many people actually used them? Three. And one was the VP who made them. Everyone else built their own in secret—like speakeasies, but for productivity. In this episode, I break down whether to standardize AI prompts across your organization or let people build custom workflows using the ABCD framework. **...
30 Jan 2026
HUMAN JUDGEMENT OR AI BINARY BUSINESS EP BB-08
Send us Fan Mail Human Judgment or AI Recommendations? Binary Business - BB-08 A CEO made a $2 million acquisition decision in 40 seconds based on an AI recommendation. Six months later, it was a disaster. Turns out there's no training dataset for "this guy seems shady and your lawyer is going to develop an eye twitch." In this episode, I break down when AI should advise versus when humans should decide, using the ABCD framework. What You'll Learn: The three decision configurations (and why m...
28 Jan 2026
EMPOWER EMPLOYEES OR PROTECT BINARY BUSINESS EP BB-07
Send us Fan Mail Empower Employees or Protect Them? Binary Business - BB-07 When you roll out AI to your team, do you hand them a sword or a helmet? Do you trust them to use the tool and make good decisions, or do you create guardrails to make sure they don't hurt themselves? In this episode, I break down when to empower employees with AI versus when to protect them from it, using the ABCD framework. One approach creates agency and innovation. The other creates safety and consistency. Most...
22 Jan 2026
TRAIN EVERYONE OR BUILD SPECIALISTS BINARY BUSINESS EP BB-06
Send us Fan Mail Train Everyone on AI or Build Specialists? Binary Business - BB-06 You've decided to bring AI into your organization. Now you need people who know how to use it. Do you train everyone on AI basics, or do you build a team of AI specialists who handle everything? In this episode, I break down when to democratize AI knowledge across the organization versus when to concentrate expertise in specialists, using the ABCD framework. One approach scales AI literacy. The other scales ...
19 Jan 2026
CENTRALIZE AI OR EXPERIMENT? BINARY BUSINESS EP BB-05
Send us Fan Mail Centralize AI Control or Let Teams Experiment? Binary Business - BB-05 When AI enters your organization, you've got to decide who controls it. Do you centralize it under one team with clear governance and standards? Or do you let individual teams experiment, learn, and build what they need? In this episode, I break down when to centralize AI versus when to let teams experiment, using the ABCD framework. One approach creates consistency. The other creates innovation. Most comp...
15 Jan 2026
AI FOR EXECS OR THE FRONT LINE - BINARY BUSINESS EP BB-04
Send us Fan Mail AI for Executives or the Front Line? Binary Business - BB-04 When you bring AI into your organization, you've got to decide where it shows up first. Do you give it to executives for better visibility and faster decisions? Or do you give it to the front line to increase productivity and reduce friction? In this episode, I break down when AI should go to leadership versus when it should go to the people doing the work, using the ABCD framework. One approach creates strategic c...
14 Jan 2026
REPLACE ROLES OR REDESIGN JOBS? BINARY BUSINESS EP BB 03
Send us Fan Mail Replace Roles or Redesign Jobs? Binary Business - BB-03 When AI can do 60% of someone's job, you've got a decision to make: eliminate the role entirely, or redefine what that person does. In this episode, I break down when to replace roles versus when to redesign jobs using the ABCD framework. This isn't about layoffs. It's about leverage. One approach creates efficiency. The other creates capability. Most companies try to avoid this decision entirely—and that's exactly when ...
8 Jan 2026
AUTOMATE WORK OR AUGMENT PEOPLE? BINARY BUSINESS EP BB-02
Send us Fan Mail Automate Work or Augment People? | Binary Business #2 Should AI replace the work your people are doing, or should it make them better at doing it? In this episode, I break down when to automate work entirely versus when to augment people using the ABCD framework. This isn't about ethics. It's about outcomes. One approach creates leverage. The other creates resentment (or permanent AI babysitting). What You'll Learn: When AI should replace ...
7 Jan 2026
AUTOMATE OR WAIT? BINARY BUSINESS EP BB-01
Send us Fan Mail Automate Work or Augment People? | Binary Business #2 Should AI replace the work your people are doing, or should it make them better at doing it? In this episode, I break down when to automate work entirely versus when to augment people using the ABCD framework. This isn't about ethics. It's about outcomes. One approach creates leverage. The other creates resentment (or permanent AI babysitting). What You'll Learn: When AI should replace...
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