Bite BIG - Boss Women Leading Big Brands

About Bite BIG - Boss Women Leading Big Brands

The podcast that gets under the skin of the world's leading female marketers, innovators and change-makers — and the mantras that drive them. Host Amber Bonney, brand strategist, designer and agency founder — brings you surprising, funny and thought-provoking conversations with leaders who tell it straight about the moments and messiness behind their success. From start-ups to ASX-listed chiefs. Produced by women, for everyone.

Publisher

Amber Bonney

Category

arts · business · society & culture

Language

en

Explicit

Yes

First episode

24 Aug 2023

Latest episode

13 Aug 2026

Latest episodes

26 episodes in the feed.

1. 

   13 Aug 2026

   Amber Bites Big with Vikki Ross, Brand Voice & Copy Consultant

   What does it take to give a brand its voice? Not a tagline. Not a campaign. A genuine, distinctive, ownable way of being in the world through words. In this episode of Bite Big, recorded live in London as part of our UK creative leadership series, Amber Bonney sits down with Vikki Ross, the woman described by Creativebrief as "the UK's leading tone of voice and copywriting expert." Vikki has spent almost 30 years shaping how some of the world's most iconic brands talk. Sky. BAFTA. ITV. IMAX. And most recently, Range Rover, Defender, Discovery and Jaguar, four distinct British luxury vehicle brands, voiced simultaneously, from scratch. But what makes Vikki's story worth leaning into isn't just the portfolio. It's the philosophy. Her mantra, trust the process, or more accurately as she reframes it in this episode, trust the journey, isn't a slogan. It's how she has navigated an entire career built on happy accidents, open doors and the discipline to wait and see. No grand plan. No career ladder. Just curiosity, craft and an absolute refusal to let brands sound like everyone else. In this conversation, Amber and Vikki get into the real mechanics of brand voice: what it takes to find it, how to protect it, and why AI can execute copy but can't replicate the soul of a brand. They talk about the Jaguar rebrand pile-on (Vikki was in the room; she has thoughts), the growing sea of sameness that AI is accelerating, and why she rewrote her entire approach to brand guidelines so that non-copywriters could actually use them. Vikki also gets honest about the nervousness behind her public confidence, the side hustles that didn't pan out, and why the best advice she'd give her 16 year old self is the same thing she tells her clients: just wait. It'll all happen.This is a conversation about words. But it's also about conviction, patience and the underestimated power of sounding like yourself. Follow *The Edison Agency* and *Amber Bonney* for more electric conversations with boss women leading big brands. Links: Vikki's LinkedIn:  https://uk.linkedin.com/in/vikkiross Vikki's X Account: @VikkiRossWrites Vikki's podcast: A word with... https://open.spotify.com/show/01cSW2BAMhVFptse468Xp1?si=cf231118d07a4a26 Refuge Web: https://refuge.org.uk/ Bite Big Instagram - @bitebig.podcast [https://www.instagram.com/bitebig.podcast/] Amber's Instagram: https://www.instagram.com/amberbonney Amber's LinkedIn: https://www.linkedin.com/in/amberbonney The Edison Agency LinkedIn: https://www.linkedin.com/company/the-edison-agency The Edison Agency Instagram: @edison.agency [https://www.instagram.com/edison.agency/?hl=en] Credits: Host & ECD – Amber Bonney, The Edison Agency Founder Producer  – Niki Beeston, Group Account Director, The Edison Agency Marketing – Liz Archer, Head of Operations, The Edison Agency Post Production – Francine Toscano, 17th Street Audio

2. 

   13 Aug 2026

   Amber Bites Big with Amy Kean, CEO & Creative Director of Good Shout

   In Episode 5, Amber sits down with Amy Kean, social psychologist, bestselling author, CEO and Creative Director of Good Shout, and one of the most credentialed and unconventional minds working in creativity and brand. Amy spent 17 years inside global advertising networks, from Mindshare APAC to Havas Media Labs to Starcom's global creative and innovation team and she left with both the receipts and a responsibility to do something about it. Amy's personal mantra is Eleanor Roosevelt's famous line: 'Nobody can make you feel inferior without your consent.' And this conversation goes deep on what it actually costs to live by those words, from being told by a recruitment consultant that her Essex accent was 'too common to be around important people', to losing her confidence at the top of her career in Singapore, to writing a bestselling picture book for adults called The Little Girl Who Gave Zero F*cks as an act of reclaiming her own voice. They talk about the sociology of voice, why women in their 30s, 40s and 50s get quieter, not louder, and why that silence is never irrational. About the advertising industry's shamelessness, brilliant with words, catastrophic with action, and why Amy doesn't believe it will ever have its Me Too moment. About the perils of likeability, likability labor, and why older women, bless perimenopause, are statistically the group that cares least about being liked. And about Good Shout for Girls, Amy's charitable initiative to give teenage girls public speaking skills before society gets the chance to take their voices away. Because Amy wrote The Little Girl Who Gave Zero F*cks for women who'd already lost their voice. The charity exists so the next generation never needs the book. This one is sharp, honest, funny and genuinely electric. Two women who give zero fucks about what anyone thinks of a conversation that needs to happen. Follow *The Edison Agency* and *Amber Bonney* for more electric conversations with boss women leading big brands. Links: Amy's LinkedIn: linkedin.com/in/amycharlottekean Guest Instagram: @amyckean Good Shout Web: goodshoutcommunity.com Good Shout for Girls Web: justgiving.com/crowdfunding/amy-kean The Book: The Little Girl Who Gave Zero F*cks — available via goodshoutcommunity.com Bite Big Instagram - @bitebig.podcast [https://www.instagram.com/bitebig.podcast/] Amber's Instagram: https://www.instagram.com/amberbonney Amber's LinkedIn: https://www.linkedin.com/in/amberbonney The Edison Agency LinkedIn: https://www.linkedin.com/company/the-edison-agency The Edison Agency Instagram: @edison.agency [https://www.instagram.com/edison.agency/?hl=en] Credits: Host & ECD – Amber Bonney, The Edison Agency Founder Producer  – Niki Beeston, Group Account Director, The Edison Agency Marketing – Liz Archer, Head of Operations, The Edison Agency Post Production – Francine Toscano, 17th Street Audio

3. 

   13 Aug 2026

   Amber Bites Big with Rania Robinson, CEO & Partner of Quiet Storm

   In Episode 4, Amber sits down with Rania Robinson, CEO and Partner of Quiet Storm, the independent, B Corp certified, employee-owned London creative agency that has been starting storms since 1995. Rania's personal mantra is "Filercely Independent," and in this conversation, she proves it isn't a slogan. It's the architecture of everything she's built. Rania came to the UK from Egypt at three years old, started school without a word of English, and left at 16 with no conventional qualifications. What followed was anything but conventional. She moved through music publishing, video distribution, shopper marketing, and culture-driven experiential work before walking into Quiet Storm to help on a pitch one day and never leaving. Reluctant CEO. Best move she ever made. In this episode, Amber & Rania get into what independence really costs and what it gives back. Rania is candid about the trade-offs: saying no to private equity, no to Interpublic Group, and yes to converting Quiet Storm to an Employee Ownership Trust, a decision that put every employee in as a stakeholder and left not one regret in its wake. They also go deep on the state of brand creativity in 2026, why consensus culture is killing the best ideas, why brands keep abandoning the fundamentals that actually work, and why original work will always make some people uncomfortable. That's not a problem. That's the point. On female leadership, Rania brings a rare honesty: the cost of advocacy work when you're also running a business, the subliminal message that absence sends to women coming up behind you, and her practical, no-nonsense advice to any woman who's feeling like she doesn't belong in the room: look for the evidence. It's already there. Follow *The Edison Agency* and *Amber Bonney* for more electric conversations with boss women leading big brands. Links: Rania LinkedIn: https://uk.linkedin.com/in/rania-robinson-01b68511 Quiet Storm LinkedIn: https://www.linkedin.com/company/quiet-storm Quiet Storm Instagram: @quietstormagency Create Not Hate: https://www.createnothate.org Bite Big Instagram - @bitebig.podcast [https://www.instagram.com/bitebig.podcast/] Amber's Instagram: https://www.instagram.com/amberbonney Amber's LinkedIn: https://www.linkedin.com/in/amberbonney The Edison Agency LinkedIn: https://www.linkedin.com/company/the-edison-agency The Edison Agency Instagram: @edison.agency [https://www.instagram.com/edison.agency/?hl=en] Credits: Host & ECD – Amber Bonney, The Edison Agency Founder Producer  – Niki Beeston, Group Account Director, The Edison Agency Marketing – Liz Archer, Head of Operations, The Edison Agency Post Production – Francine Toscano, 17th Street Audio

Who has been a guest on Bite BIG - Boss Women Leading Big Brands

Names identified in recent episode analyses. Showing up to five guests.

• Astrud Burgess
• Shamini Rajarethnam
• Jenni Romaniuk
• Donna De Zwart
• Lucy Bloom

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

Spotify

5.0 / 5

9 ratings

Podcast Authority Score: 29 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

15

Social presence

94

YouTube

0

Engagement

60

Contact Bite BIG - Boss Women Leading Big Brands

Guest appearances

Does not typically book guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.

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