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Have you ever been told (or told someone else) to Mind Your Own Business? Normally, that means you’re getting into something you shouldn’t. But here at Biz-eWerk, our sole focus is helping you Mind Your Business. How? By keeping you updated on the latest economic, business, technology, and career news with interviews and special episodes focused on our dynamic and ever-changing world. Biz is where it’s at. Biz-eWerk – Mind Your Business.
Part II - Lidija Davidson: The Analytical Marketer (Ep116)
Are you letting perfectionism stop you from starting your next big project? In part two of our conversation, Lidija Davidson (https://www.linkedin.com/in/lidijadavidson/) shares the honest truth about transitioning from a high-level corporate career to running her own independent consulting practice. Learn why "perfection is the enemy of getting things done" and how to focus on the work rather than the "wrappings" of a business. Plus, Lidija discusses her role teaching marketing coursework at the College of Charleston School of Business, where she bridges the gap between textbook theories and real-world marketing experience.
Lidija is a marketing consultant and the owner of Sift, Cipher, & Bloom (https://www.siftcipherandbloom.com/) advertising and marketing agency.
9 Jun 2026
Part I - Lidija Davidson: The Analytical Marketer (Ep115)
How does a math and applied science degree from UCLA lead to a career launching national products every five weeks at Taco Bell? In this episode, marketing strategist Lidija Davidson (https://www.linkedin.com/in/lidijadavidson/) explains the "Analytical Marketer" mindset, showing how data can uncover deep consumer insights that drive real innovation. We also dive into the true heart of branding, how a company’s origin story and brand purpose are far more critical to success than just a logo or a tagline.
Lidija is a marketing consultant and the owner of Sift, Cipher, and Bloom (https://www.siftcipherandbloom.com/) advertising and marketing agency.
20 May 2026
Andrew Bartholomey, International Business (Biz-eWerk 114)
How do you go from being a student in Charleston to a finance professional in Europe? In this episode of the Biz-eWerk Podcast, Andrew Bartholomey (https://www.linkedin.com/in/andrew-bartholomey/) (CofC ’23 – International Business, Finance, German) shares his journey building a global career, discusses the impact of his internships, and tells us how those experiences prepared him for life after college. We also get into what it takes to thrive in a foreign workplace, like the challenge of teaching yourself to write Excel formulas in German and mastering SAP on the fly. Whether you’re a student wondering how to use your campus resources or a professional curious about the reality of working across time zones, Andrew’s story is a fantastic roadmap for building a global career while keeping your professional network strong.
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
Apple Podcasts (US)
5.0 / 5
2 ratings
Spotify
5.0 / 5
5 ratings
Podcast Authority Score: 44 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
65
Social presence
0
YouTube
0
Engagement
60
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